A presentation on Brooke Bond Tea.. with SWOT Analysis & Competitor & Conclusion.

1. Brooke bond
(A brandname Of tea)
Presented by:

2. About Brooke Bond
About Company
Product
Punchline
SWOT Analysis
Competitor
Brand Ambassador
Target Customer
Total Tea Sales
Conclusion

3. Brooke Bond is a brand-name of tea owned by
Hindustan Unilever Limited.
Brooke Bond & Company was founded by Arthur
Brooke who was born at 6 George Street, Lancashire,
England in 1845. He opened his first tea shop in 1869 at
23 Market Street, Manchester, Lancashire.
The Brooke Bond brand is still used in other countries,
especially in India. In Pakistan, Brooke Bond Supreme is
the number-one-selling tea brand. Unilever markets it as
a being stronger than its Lipton Yellow Label blend.
The Brooke Bond factory is at Trafford Park near
Manchester

4. Brooke Bond Taj Mahal
Brooke Bond Red Label
Brooke Bond Sehatmand
Brooke Bond 3 Roses
Brooke Bond Taaza
Brooke Bond Bru Instant
Coffee

5. Brooke Bond Taj Mahal- India's best tea since 1966.
Taj Mahal has been the gold standard of tea in
India. It has been a pioneer of innovations in the
Indian tea market.
First premium tea.
First to introduce tea bags.
First and only tea brand in vacuum packs.
Taj Mahal is special because it is made from
the rarest and the best.
Brooke Bond Taj Mahal
Package: 450 gm box
Price: $4.89

6. Brooke Bond Red Label
Red Label is a 107 year old brand and has
tremendous equity and heritage in the Indian
market.
It is the second largest tea brand in the
country.
The oldest and largest brand in the Brooke
Bond portfolio in India
It has both leaf and dust variants.
Red Label holds the Guinness Record for the
world’s largest tea party
Package: 450 gm
box Price: $3.99

7. In an effort to overcome this health concern,
Brooke Bond Sehatmand was launched in early
2010. Brooke Bond Sehatmadn with Vitamin
Power, helps to keep families healthier through
their favorite daily beverage. Just 3 cups of
Brooke Bond Sehatmand helps to satisfy 50% of
the Recommended Dietary Allowance (RDA) of
Vitamins B2, B6, B9 and B12.
Brooke Bond Sehatmand
Package: 950 gm bag
Price: $3.65

8.  Brooke Bond 3 Roses Tea is the loose black tea
of choice in South India.
 3 Roses believed only a perfect cup of tea could
bring the couples together.
 3 Roses has redefined the nature of relationship
shared between married couples in India.
Brooke Bond 3 Roses
Package: 500 gm box
Price: $6.99

9. Brooke Bond Taaza entered the lives of the
contemporary Indian housewife in the 1990s.
And over the years, Taaza has found a place, not
just in her home but also in her heart. Taaza is a
unique and refreshing blend of tea that's
sprinkled with fresh green tea leaves. It's her
daily cup of joy that helps her to refresh and
connect with her inner self and aspirations.
Brooke Bond Taaza
Package: 500 gm box
Price: $4.67

10. New and improved Bru Coffee now comes to
you with a greater aroma and taste.
With a taste so enhanced, that it makes every
moment a special moment. Bru Instant coffee is
a blend of 70% coffee and 30% Chicory, a
perennial plant.
Brooke Bond Bru Instant Coffee
Package: 100 gm bottle
Price: $3.99

11. Punchline
WAH TAAZ
(TAAZ MAHAL)
'Chuskiyaan Zindagi
ki‘
(Red Label)
Bru se hoti hain
khushiyaan shuru…
(Bru- instant coffee)
Sehatmand
Parivaar-
Sehatmand Bharat
(Sehatmand)

12. Strength
Weakness
Opportunity
Threats

13.  Rich taste and flavour
 Unique aroma
 Good packaging
 Good advertising
 Brand visibility

14.  Affected by moisture
 storage problem

15. Corporate tie-ups.
Hotel tie-ups.
Cheaper packets for rural areas.

16. Competing tea brands.
Preference for people having
coffee or other beverages.

17. Lipton
Godrej
Tea
Tata
Tea
Darjeeling
Teaxpress

18. BRAND AMBASSADOR
SAIF ALI KHAN
CHITRANGADA

19. All the middle class people & upper class people
And also rural area people
Middle
class
Upper
class
Rural
area’s
people

20. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Brooke
Bond
Tata Tea Godrej Darjeeling
Teaxpress
Other
Total Tea Sales in India of 2010
Source : http://www.slideshare.net/sushant_mishra1/tea-industry-in-india-
overview-presentation

21. 1. Brooke bond is the largest and oldest tea manufacturer in
India. Brooke bond Red label is the oldest tea brand
since 107 years. Brooke bond leads the tea market in
India as-well-as Pakistan.
2. Its special features & unique quality distinct it from other
tea brand like its strong aroma, pioneer of innovative
products according to the needs of the customer.
Example:- Brooke bond sehatmand for Health concern,
Brooke bond Taaza for refreshment, Brooke bond Bru
instant coffee for instant coffee.
3. If it uses improved methods for storage then it can
overcome its weaknesses to avoid losses.