Sport may be understood as a magnificent tool to promote education, urban planning, health or employment. This presentation focusses on impacts of sport at a local level to improve the quality of services to be offered to their citizens.

1. THE IMPACT OF SPORT
AT A LOCAL LEVEL
The case of Catalonia

2. Impact of sport at a local level
Many things need to happen
that users will not see
2

3. What does concern us at a municipal level?
Olympic Medal count
15
10
5
0
1992 1996 2000 2004 2008 2012
or ?
Overweight and Obesity
Evolution
40%
30%
20%
10%
0%
2002 2006 2010
3

4. Increase of sports habits
 Adequacy of
conventional sports
Incorporation
Variation of New facilities
of new
needs & models of
population  Use of non-sport urban
interests practice
segments and natural areas
Agents extend roles:  New demands for
Local Administration and Non-profit professionals
organizations (clubs & federations)
 Sports industry
 Role of sport in society
4

5. Local Sports System Evolution
Municipality / Public-Private Economic
Clubs & Local Authority Partnership development tool
Sports Commercial Cross-cut
Associacions Sector social element
Local Sports System Evolution
1970 1980 1990 2000 2010 …
Competitive sport
School sports (education)
Sport & Health
Sport & Tourism
Sport & Urban planning
Sport & Social integration
Sport & Occupation / Entrepreneurship
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6. Local Sports System Evolution
Local Sports System Evolution
1970 1980 1990 2000 2010 …
Sport, a
Sport as a
Sport as Sport as an cross-cut Sport as an agent of
mean to
an end + education + promote + area with + economic and wealth
itself tool other social development
health public Depts.
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7. Impact on POPULATION
45% of adult population practices sport periodically
63% of school age population practices sport frequently
No other municipal public service of direct contact
with population reaches such volume of citizens
10%
People
registered to
public sports 26%
centers
People
associated
to a sports
club
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8. Impact on ECONOMY
Sport accounts for 2,1% of Catalan GDP (4.372M €)
5,7% Public sector
+
of which 79% lie on Local Authorities/Municipalities 213M €
46,7% Non-for-profit organizations if voluntary work
of which 97% is on sports clubs
was considered
52,4% TOTAL
58€ / inhabitant per year
Third service with major expense after Police and Waste collection
7% del total municipal expenses
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9. Impact on ECONOMY
Catalan GDP by sectors
Commerce
Education
Sport
Vehicles
Textile industry
Graphic arts
IT industry
0% 1% 2% 3% 4%
Weight of sport in other economies (as per % of GDP)
2,8% 0,6% 2,0% 1,7% 2,1% 2,6% 1,9%
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10. Impact on EMPLOYMENT
Sport employs 1,83% of active population in Barcelona
Province (92.000 persons in Catalonia)
More than 80% in the private
9%
Sports clubs sector, nevertheless, with high
47%
33%
Municipalities incidence from Municipalities
Undergraduate
Education
Companies HOW ?
Other
7% 4%
 Policy development towards sports
clubs and externalized services
 Applied education and training
 Interrelationships and Networking
 Entrepreneurship development

11. Impact on EMPLOYMENT
A large volume of sports professionals have more
than only one job position
Primary Secondary Labour
Labour Market Market
 Professional career  Low professional development
 Job security  Job insecurity
 Good wages  Still… good wages
Municipality may provide tools to drive transition
from Secondary to Primary Labour Market
11

12. Impact on HEALTH
Best Practice – Physical Activity and Health Plan
Education
workshops for  Accessibility to facilities
young and  Information campaigns
elderly Community
Centers Municipality
 192 health centers
 171 local authorities
 + 40.000 people
Primary & Other  + 2.000 professionals
Secondary (companies, s
Schools
hop, restauran  566 healthy hikes
ts...)
 Health Education
 Health promotion
 School menus
 Information campaigns
 PA Development
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13. Impact on EDUCATION
63% of school aged population practices sport, but…
Moments of truth
90%
76 78
80% 74
71 71
70% 15 points 64
60% Male
61 63
Female
50% 56
54
29 points
40% 45
35
30%
6-7 8-9 10-11 12-13 14-15 16-18 Age
Does sufficient competitive and leisure offer exist for females?
Do clubs guarantee equal access to non-skilled children? 13

14. Impact on EDUCATION
Static Environment Dynamic Environment
Cannot be changed We must manage it
Norms & School
Municipality
Regulations
School Citizenship
sports
facilities
4 Cross-cut axes
 Family
 Club membership
 Proximity
 Social integration
14

15. Impact on VOLUNTARY SPORTS CLUBS
Barcelona Province has 5.077 active sports clubs
Evolution of club membership in the last 5 years
Healthy system  members  members members
but... Clubs only with
competitive sports 48% 39% 13%
disciplines
Clubs with competitive
sports & leisure 62% 27% 11%
activities
?
Do we follow
The small The customized The sports service-
homogeneous competitive club club oriented club
public policies
to all types of The The The
clubs classic club pioneer club professional club
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16. Impact on NATURAL & URBAN ENVIRONMENT
40% of persons that practice sport they do it outside of
conventional sports facilities
- Trend that is increasing -
Opportunities
1 Cross-departmental work: Other municipal Departments
(urban planning, environment, tourism)
Clubs (Hiking or Mountain-bike clubs)
2 Creation/Promotion of sports events:
Local / National scope
Communication & Signaling
Usage of 2.0 technology
3 Are we in front of a ‘new sport’? Promotion
‘Education’ of practice
16

17. Impact on TOURISM
19,507
15,134 Santa Susanna
12,211
9,752
9,121
7,475 Municipality with 3.019 hab.
Sport & Tourism quality certificate
2007 2008 2009 2010 2011 2012  Sports Dept. Clubs
Tourism Foundation  Sports
Hotels companies
Economic Impact 2012
2,16M€ Restaurants
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18. Impact on URBAN PLANNING

19. Impact on URBAN PLANNING

20. Impact on URBAN PLANNING

21. Impact on URBAN PLANNING

22. Impact on URBAN PLANNING

23. Two final thoughts
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24. TENDENCIES
45%
45%
38%
35%
24%
25%
19% 19%
Sports practice
Urban & natural sports practice
Are we already facing
Club membership a ‘new’ sport 24

25. physical activity management sport
promotion sports clubs
female sports
exercise
cross-cut
development
leadership school sports

26. Sport at a local level
specially today...
should not go where the ball is,
it should go where the ball is heading to
Thank you
Jordi Viñas
jvinas@itik.cat

27. Document presented at the Conference
THE ROLE OF SPORT AT A MUNICIPAL LEVEL
Barcelona, October 8th 2012