This is a sample of the website audit reports that my company, S3 Optimization provides. Because of all the recent changes within Google, we're offering these for free (a $500 value) to business owners who are serious about their rankings and being compliant with Google.
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Website Audit Report Sample
1. AUDIT
REPORT
Report Content
Last Updated
10 Jun 2015
O n-Pa ge
O ptimiza tion
O ff-Pa ge
O ptimiza tion
Soc ia l
Media
Keywords
Report
WEBSITEWEBSITE
NO MORE PHONE TAG
support@nomorephonetag.com
787 S. State Street, Suite B Westerville,
Ohio 43081
(514) 895-2853
2. Website Score
Overview
O n-Pa ge O ptimiza tion
C hec ks your Website for different issues
impa c ting performa nc e a nd Sea rc h Engine
O ptimiza tion problems.
Mobile Friendly Website
C hec ks whether your website is responsive.
Keyword Ra nkings
Tra c k Performa nc e of Ta rgeted Keywords in
Ma jor Sea rc h Engines.
O ff-Pa ge O ptimiza tion
This sec tion c hec ks the strength of your
doma in using metric s suc h a s Doma in Age
& Expiry, number of pa ges indexed by
G oogle a nd Bing.
Soc ia l
Monitor your Soc ia l Ac tivity a c ross Ma jor
Pla tforms a nd even C ompa re it with the
industry a vera ge.
C ompetitor Ana lysis
Ana lysis of how your website c ompa res with
3 other c ompetitors.
35
O ut of 40
5
O ut of 5
4
O ut of 20
9
O ut of 15
10
O ut of 10
0
O ut of 10
WEBSITE SC O RE
63%O ut of 100
3. 35
Out of
40
On-Page
Optimization
O n-Pa ge fa c tors a re the a spec ts of a given web pa ge tha t influenc e sea rc h engine ra nkings. In order to get
va lua ble results tha t a llow your business to grow from orga nic online mediums, you ha ve to get these a rea s of on-
pa ge optimiza tion done c orrec tly. We’ve c hec ked your website for High, Medium a nd Low Priority O n-Pa ge
O ptimiza tion problems. Fixing these issues will c onsidera bly improve SEO performa nc e.
High PriorityHigh Priority
ProblemsProblems1
Duplic a te TitleDuplic a te Title0
G oogle Ana lytic s C ode MissingG oogle Ana lytic s C ode Missing0
Title Too ShortTitle Too Short0
Pa ge Title Missing or EmptyPa ge Title Missing or Empty0
Desc ription Missing or EmptyDesc ription Missing or Empty10
C a nonic a l Ta gC a nonic a l Ta g0
HTML Sitema pHTML Sitema p0
XML Sitema pXML Sitema p0
Sc hema Ta gs MissingSc hema Ta gs Missing0
H1 Ta g MissingH1 Ta g Missing0
Medium PriorityMedium Priority
ProblemsProblems0
Slow Pa gesSlow Pa ges0
Non SEO Friendly UrlsNon SEO Friendly Urls0
Title Too LongTitle Too Long0
Meta Keywords Missing or EmptyMeta Keywords Missing or Empty0
Duplic a te Meta Desc riptionDuplic a te Meta Desc ription0
Ima ge Alt MissingIma ge Alt Missing0
Ba d Response C odeBa d Response C ode0
Low PriorityLow Priority
ProblemsProblems0
Hyperlink Title MissingHyperlink Title Missing0
Too Long UrlsToo Long Urls0
4. 35
Out of
40
On-Page Optimization
( Home Page)
Note tha t the elements with a green tic k don’t nec essa rily mea n tha t these on-pa ge elements a re fully optimized. It
signifies tha t these elements were detec ted on the website but c ould be optimized further to suit sea rc h engine
a lgorithms a nd ra nk the website better.
Pa ge TitlePa ge Title
G rea t! Title ta g detec ted on the home pa ge. A wellG rea t! Title ta g detec ted on the home pa ge. A well
optimized Title is the most importa nt fa c tor to ra nk a websiteoptimized Title is the most importa nt fa c tor to ra nk a website
in sea rc h engines.in sea rc h engines.
Meta Desc riptionMeta Desc ription
No Meta Desc ription detec ted on the home pa ge! Ma nyNo Meta Desc ription detec ted on the home pa ge! Ma ny
times Sea rc h engines pic k c ontent from Desc ription ta g totimes Sea rc h engines pic k c ontent from Desc ription ta g to
show in Sea rc h Listing. You a re missing a tric k!show in Sea rc h Listing. You a re missing a tric k!
H1 Ta gH1 Ta g
G rea t! H1 ta g detec ted on the home pa ge. H1 is aG rea t! H1 ta g detec ted on the home pa ge. H1 is a
hea ding ta g. Sea rc h Engines c onsider the text in H1 ta ghea ding ta g. Sea rc h Engines c onsider the text in H1 ta g
importa nt.importa nt.
<h1><h1>
Word C ountWord C ount
The home pa ge ha s a word c ount of 729 whic h isThe home pa ge ha s a word c ount of 729 whic h is
a c c epta ble a s per sea rc h engine best pra c tic es.a c c epta ble a s per sea rc h engine best pra c tic es.
XML Sitema pXML Sitema p
G rea t! XML sitema p detec ted. Idea lly, it should inc lude a llG rea t! XML sitema p detec ted. Idea lly, it should inc lude a ll
pa ges of the website to help sea rc h engines na viga te yourpa ges of the website to help sea rc h engines na viga te your
website more ea sily a nd index your c ontent better.website more ea sily a nd index your c ontent better.
Robots.txt FileRobots.txt File
G rea t! Robots.txt file detec ted. A Robots.txt file c a n beG rea t! Robots.txt file detec ted. A Robots.txt file c a n be
used to instruc t sea rc h engines to index or a void spec ificused to instruc t sea rc h engines to index or a void spec ific
a rea s of the website. For e.g. c redit c a rd deta ils stored ona rea s of the website. For e.g. c redit c a rd deta ils stored on
the server, c ritic a l a c c ess deta ils, duplic a te pa ges, etc .the server, c ritic a l a c c ess deta ils, duplic a te pa ges, etc .
G oogle Ana lytic s C odeG oogle Ana lytic s C ode
G rea t! G oogle Ana lytic s c ode detec ted. Da ta fromG rea t! G oogle Ana lytic s c ode detec ted. Da ta from
G oogle Ana lytic s c a n be used to find new c ustomers a ndG oogle Ana lytic s c a n be used to find new c ustomers a nd
inc rea se online c onversions.inc rea se online c onversions.
C a nonic a l Ta gC a nonic a l Ta g
G rea t! C a nonic a l Ta g detec ted on the home pa ge. It helpsG rea t! C a nonic a l Ta g detec ted on the home pa ge. It helps
you to elimina te interna l duplic a te c ontent a s well a syou to elimina te interna l duplic a te c ontent a s well a s
ma inta ins doma in na me uniformity with sea rc h engines.ma inta ins doma in na me uniformity with sea rc h engines.
G oogle Publisher Ma rkupG oogle Publisher Ma rkup
G rea t! G oogle Publisher Ma rkup detec ted on the homeG rea t! G oogle Publisher Ma rkup detec ted on the home
pa ge. Publisher Ma rkup links websites to their offic ia lpa ge. Publisher Ma rkup links websites to their offic ia l
G oogle My Business listings whic h is rec ommended a s perG oogle My Business listings whic h is rec ommended a s per
the la test guidelines.the la test guidelines.
Site Response C odeSite Response C ode
G rea t! Your site returned a response c ode of 200 i.e. the siteG rea t! Your site returned a response c ode of 200 i.e. the site
is up a nd running fine.is up a nd running fine.
Site Loa d Time (Site Loa d Time ( 0.01 Sec onds0.01 Sec onds ))
G rea t! Your site’s loa d time is 0.01 sec onds.G rea t! Your site’s loa d time is 0.01 sec onds.
5. Domain
Strength
G oogle Pa ges IndexedG oogle Pa ges Indexed
56 Pages Found In Google
This is the number of pa ges of your website, whic h a re present in G oogle's sea rc h engine da ta ba se. Idea lly you should
keep a dding grea t c ontent to your website, a nd ea c h pa ge c a n bring in new sea rc h engine visitors.
Apa rt from G oogle, whic h c overs 67% of sea rc h sha re, we a lso optimize your website in Bing a nd Ya hoo, whic h c over
18% a nd 11% of sea rc h sha re respec tively. O vera ll, we ha ve your website c overed for a lmost 96% of the online
sea rc hes.
SSLSSL
O ops! Your website is not sec ured. Ha ving a sec ure website (website tha t opens up a s https) is rec ommended by
G oogle a nd will be c onsidered a s a ra nking fa c tor.
https://www.nomorephoneta g.c om/
Non Sec ure website
6. 5
Out of
5
Mobile Friendly
Website
5 Top Rea sons why ha ving a responsive web design is the best option for your5 Top Rea sons why ha ving a responsive web design is the best option for your
ma rketing stra tegy.ma rketing stra tegy.
1. G enera lly, 20% of tra ffic to a website is mobile tra ffic . If your website is not mobile friendly, you a re losing out on
this sha re of tra ffic .
2. Rec ommended By G oogle – G oogle sta tes tha t responsive web design is its rec ommended mobile
c onfigura tion, a nd a lso refers it a s the industry best pra c tic e. April 21, 2015 is the dea dline; a fter whic h G oogle
will sta rt fa voring responsive websites a ga inst non-mobile friendly ones in the sea rc h results.
3. Ea sy Sha ring – C ontent on a responsive site is muc h ea sier for users to sha re, intera c t with, a nd link to tha n
c ontent tha t lives on a sepa ra te mobile site.
4. O ne Website, Ma ny Devic es – O ne of the most a ppea ling a spec ts of responsive web design is tha t a
responsive website c a n provide a grea t user-experienc e a c ross ma ny devic es a nd sc reen sizes.
5. Ea sier to Ma na ge –Ma na ging one site a nd one SEO c a mpa ign is fa r ea sier tha n ma na ging two sepa ra te sites
a t a time.
How Googlebot sees this page
Mobile-Friendly Test
http://www.nomorephonetag.com ANALYZE
Awesome! Google considers your website as mobile friendly and gives score of 99% out of 100%
which translates to score 5 out of 5.
7. SEO O pportunity
# Organic Keyword
Global Monthly
Search
PPC
Competition
1 answering service 8,100 94.43% Notintop10 Notintop10
2 no more phone tag Less than100 Less than20% 1 Notintop10
3 medical answering service 1,000 92.07% Notintop10 8
4 doctor answering services Less than100 100% Notintop10 2
5
property management answering
services Less than100 80.52% Notintop10 Notintop10
4
Out of
20
Keyword
Rankings
These a re the keywords whic h you should most likely ta rget in order to get more tra ffic
flowing into the website.
8. PPC
Opportunity
O ur Rec ommenda tions
Suggested
Monthly
Budget
Expec ted
Monthly C lic ks
Pa y Per C lic k O pportunity
We have found 121 ads across 24 competitors bidding on Google Adwords for
above keywords. Some of the ads are:
Phone Answering Service - AnswerConnect.com
Live Answering Service Solutions. Because Opportunity Knocks 24/7!
Ad
01
www.answerconnect.com/Ad
Answering Services - RingCentral.com
Custom Call Management Rules by User & Department. Free Trial!
Ad
02
www.ringcentral.com/Ad
Live Answering Service - Never Miss Another Call - Ansafone.com
With Our Live Operators 24/7 Get A Quote Now
Ad
03
www.ansafone.com/Answering-ServicesAd
Contact your sales representative to explore this opportunity.
$1000
588
9. Site
Security
Is your website ha c ka ble? Here’s a web sec urity a udit for your site whic h c hec ks for
vulnera bilities like Viruses, Troja ns, Spywa re a nd Ma lic ious Downloa ds.
If your website sec urity is brea c hed i.e. if your website is a ffec ted by a ny virus or ma lwa re, G oogle will wa rns users
with the ominous messa ge "This site ma y ha rm your c omputer". Even modern browsers like C hrome a nd Firefox displa y
a wa rning messa ge if they detec t something suspic ious. This direc tly a ffec ts your website’s visibility a nd tra ffic .
Immedia te a c tion needs to be ta ken to c lea n off these vulnera bilities before G oogle drops your website from its
sea rc h results.
Not Bla c klisted
Virus Not Detec ted
Ma lic ious Downloa ds
Not Found
Troja ns Not Detec ted
Ba c kdoors Not Found
Ma lwa re Not
Detec ted
Drive-by Downloa ds
Not Found
Worms Not Detec ted
Spywa re Not
Detec ted
We Ha ve C hec ked
0Pa ges
10. 9
Out of
15
Off-Page
Optimization
5O ut of 10O ut of 10
MozRa nk represents a
link popula rity sc ore. It
reflec ts the importa nc e
of a ny given web pa ge
on the Internet. Pa ges
ea rn MozRa nk by the
number a nd qua lity of
other pa ges tha t link to
them. The higher the
qua lity of the inc oming
links, the higher the
MozRa nk.
Moz Ra nkMoz Ra nk
21O ut of 100O ut of 100
Using over 150 ra nking
signa ls Doma in Authority
is SEO moz's c a lc ula ted
metric for how well a
given doma in is likely to
ra nk in G oogle.c om's
sea rc h results. Doma in
Authority sc ores on a
100-point, loga rithmic
sc a le.
Doma in AuthorityDoma in Authority
34O ut of 28O ut of 28
Tota l Links predic ts the
likelihood of a single
pa ge to ra nk well,
rega rdless of its c ontent.
The higher the Pa ge
Authority, the grea ter
the potentia l for tha t
individua l pa ge to ra nk
well in sea rc h results.
Tota l Links is sc ored on a
100-point, loga rithmic
sc a le.
Tota l LinksTota l Links
77
The number of links (
juic e-pa ssing or not,
interna l or externa l) to
the url.
Tota l LinksTota l Links
39
Links c a n either be
'juic e-pa ssing' or 'non-
juic e-pa ssing.' In short, a
link tha t pa sses juic e is a
link tha t helps the ta rget
pa ge ra nk better
Juic e Pa ssing LinksJuic e Pa ssing Links
366text
283dofollow
83nofollow
0sitewide
367not sitewide
367Externa l Ba c klinksExterna l Ba c klinks
This is the number of ba c klinks to your website a c c ording to Ahref's
da ta ba se. Ahref is one of the la rgest sourc es of ba c klink intelligenc e
tool.
89Referring Doma insReferring Doma ins
Referring doma ins a re the number of unique doma ins linking to your
website.
77Referring IPReferring IP
The sa me IP c a n host multiple sites. So this is a unique c ount of a
number of Ips from where we sites ha ve pointed links to your site.
76Referring SubnetsReferring Subnets
Sea rc h engines sometimes disc ount links c oming from sites hosted on
the sa me C c la ss Ips. So the more links a website ha s from different C
c la ss subnets, the better ba c klink diversity it ha s - whic h helps the
overa ll SEO
1.17Referring Doma in vs Referring SubnetsReferring Doma in vs Referring Subnets
Idea l ra tio should be between 1.25 to 1.50
11. 10
Out of
10
Social
Engagement
Needless to sa y, being a c tive on soc ia l media pla tforms is a n essentia l pa rt of your
ma rketing pla n. This a udit tells how well you a re pla c ed c urrently on top soc ia l
networks.
Soc ia l signa ls ha ve c ome a long wa y in terms of their impa c t on SEO over the c ourse of the la st two yea rs. Rec ently,
Twitter a lso reportedly struc k a dea l for tweets in G oogle sea rc h results. This mea ns, your tweets will ha ve a la rger
a udienc e tha n ever before.
Soc ia l signa ls a re bec oming the new “link” in terms of overa ll importa nc e in the ra nking a lgorithm a nd its time you
ta ke a dva nta ge of enga ging your bra nd on soc ia l pla tforms.
68
12
9
32
Soc ia lSoc ia l
Enga gementEnga gement
|+1Button
Cou
n
t
|
LikeButton
|
Bu
si
n
ess
Pag e
| F aceb ook Like
|
F
acebook
Share|ShareButton
|
Profile
|
Share
12. 0
Out of
10
Competitor
Metrics
89
Referring Doma ins
77
Referring IPs
26
Referring Doma ins
26
Referring IPs
208
Referring Doma ins
142
Referring IPs
647647
Referring Doma ins
585585
Referring IPs
http://www.nomorephoneta g.c om www.a nsweringservic ec a re.net www.a ppletreea nswers.c om www.voic ena tion.c om
56
G oogle
714
G oogle
999
G oogle
6,1906,190
G oogle
NO MO REPHO NETAG .C O MNO MO REPHO NETAG .C O M ANSWERING SERVIC ...ANSWERING SERVIC ... APPLETREEANSWER...APPLETREEANSWER... VO IC ENATIO N.C O MVO IC ENATIO N.C O M
JUIC E PASSING EXTERNAL LINKS VS NO N JUIC E PASSING + INTERNAL LINKS
49%
51%
Juice Passing External Links
Non Juice Passing + Internal
Links
100%
0%
Juice Passing External Links
Non Juice Passing + Internal
Links
6%
94%
Juice Passing External Links
Non Juice Passing + Internal
Links
89%
11%
Juice Passing External Links
Non Juice Passing + Internal
Links
LINK SATURATIO N
21
Doma in Authority
39
Juic e Pa ssing Links
77
Tota l Links
12
Doma in Authority
0
Juic e Pa ssing Links
3
Tota l Links
28
Doma in Authority
353353
Juic e Pa ssing Links
376
Tota l Links
3737
Doma in Authority
201
Juic e Pa ssing Links
1,8491,849
Tota l Links
MO Z METRIC S
AHREFS METRIC S