12. Online Internet
20151995 2035
Offline Internet
o2O
Share Information Share Life
Web2.0 Life2.0
+ Trust + TechParticipate Open Share
Innovation
Technologies
POWER TO THE PEOPLE
11
15. SHARING
ECONOMY
Demand
Gig EconomyOn-Demand Economy
Access Economy
Experience Economy
Collaborative Consumption
Supply
• Ownership to Access
• Save Money
• More Choices
• Convenience of Cloud
Life
• User Centric
• Product to Experience
• User is Company
• Share Under-utilised
Resources: Space,
Things, Money, Skills
• Create Products: 3D
Printing
Collaborative Economy
Circular Economy
Peer Economy
Collaborative Commons
Money
Community
Environment
* Based on works by Ksenia Benifand and Rachel Botsman
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35. Transformation to Sharing Economy
Me
Individual Ownership
Global
Centralized, 1%
Competition
Company
Advertising
Money, Capital
Consumer
Credit, Regulation
We
Shared Access
Local
Distributed, 99%
Collaboration
People
Community
+ Value
+ Micro Entrepreneur
Reputation, Trust
34
50. 7 Years, 2M Rooms, $25.5 B, 800
Non-formal Value
Trust Among Strangers
Contact in Person
Community
Global Guest Networks
Home Sharing to Experience Sharing
Get The True Meaning
49
56. Brands achieve
Resiliency by
collaborating with the
empowered people for
shared value.
- Jeremiah Owyang
http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models
Adopting Sharing Economy
55
73. The Sharing Ecnomy is a big chance to Korea with the
best communication infrastructure and IT technologies.
Invest 25% of budget of Social Infrastructure to build the
smart infrastructure including IoT.
There might be no exit.
72