1. BOLETÍN DEL INVERSOR NÚMERO 3
ELITAD OTOÑO 2009
SEPTEMBER 09
It takes many good deeds to build a A good design and
good reputation, and only one bad
one to lose it. (Benjamin Franklin) interactivity of our web and
strong social media presence,
Reputational risk will increase visibility of our
comments, but also entails
Online information on management of a larger area
specific products or persons of information. SOME TOOLS TO
is increasingly abundant,
The second phase in READ YOUR
although not properly
managed. Many companies managing reputational risk is REPUTATION ONLINE
are spending exhorbitant the search and analysis to
RSS
amounts of money improving locate ideas and
REALLY SIMPLE
their image through traditional commentaries by users in the SYNDICATION
communication platforms, blogs, wikis and social
networks, analyse the SOCIAL NETWORKS
while at the same time
FACEBOOK, TWITTER
neglecting major growth information and counteract
DIGG, DELICIOUS...
potential. any attempts to undermine
the reputation of the person TECHNORATI
Reputational risk involved, the political party or INTERNET SEARCH ENGINE
FOR BLOGS
management constitutes the the company. We are
basic foundations of our committed to develop and GOOGLE INSIGHTS
product services while use a series of tools SEARCH TERMS ABOUT
improving the image and (centralization of most PEOPLE ENTERED INTO
THE GOOGLE SEARCH
communication services relevant RSS, Netvibes,
ENGINE
offered to our clients. We Google Reader, Yahoo,
strive to develop a specialised Bloglines, Feedreader.net, BLOGPULSE
location procedure, analysis amongst others) that permit INTERNET SEARCH ENGINE
and management of all us to locate and analyse FOR BLOGS
information published online information immediately.
KEOTAG
of potential clients. Speed and agility are SOCIAL BOOKMARK LINK
fundamental for the GENERATOR
In our opinion, a rigorous and management of image.
optimum online presence, is BOARDTRACKER
the prime element required FORUM DISCUSSION
SEARCH
and the key to obtaining a
positive reputation. It also SWOTTI
prevents potential crisis, if SEARCH, RATE AND
management is inadequate. COMPARE
OTHERS
TWITTERVERSE,
COMPAREBLOGS,
COMMENTS.COM...
A PERSONAL BRANDING FIRM www.elitad.com

2. BOLETÍN DEL INVERSOR NÚMERO 3
ELITAD OTOÑO 2009
SEPTEMBER 09
How to avoid a crisis
DON´T WALK THE TIGHTROPE
The best way to manage reputational risk is by avoiding the
problem before it actually happens.
The services offered by ElitAd minimise the risk of a crisis in
communications and, at the same time, reduce the need to
take preventive action if it becomes inevitable. This is one
of the keys as to why ElitAd converts clients into their own
communications medium, extending their image through
social networks and web 2.0 and making them the best
source of available information on their activity. ElitAd
plays the leading role in controlling the distribution of
communications and, after a settlement phase, this will
provide a strong entry barrier for other types of information
attempting to compete with our sources. Whenever a reply
is required, irrespective of what field it is, rapid action will be
possible.
The services and products of ElitAd are focused as the best
solution in avoiding reputational risk.
Once we have located, and formation of
classified (through source communication departments CONTACT
and content) and analysed all to adapt internal and external
ALEX DC
public information of our policies to all the social
prospective clients, we media requirements). @alex_dc
proceed to manage it, alexdc@elitad.com
creating a constructive Implementation of the most
dialogue with those more advanced positioning JOSÉ A. FERNÁNDEZ
critical opinions. We do this systems, SEO and SEM,
@joseafernandez
by positioning positive with the objective that
factors ahead of negative contents we wish to publish jose@elitad.com
ones. This creates new are better placed than their
channels of communication negative critics, not only in RAIMUNDO BURGUERA
with more up-to-date the search engines but in all @raibur
information so that our the social media universe.
rai@elitad.com
clients users are fully
informed. The way to gain a good reputation is
to endeavor to be what you desire to BRENDAN GOLT
appear. (Socrates) @brendangolt
Creation and development of
a new form of brendan@elitad.com
communication, adapted to
the new channels
(Development and blog
design, selection of most
influential blogs for the
specific sector of our client,
assesment and editing in
for further information about our
press releases to blog
procedures don´t hesitate to contact us
community and selected fora
A PERSONAL BRANDING FIRM www.elitad.com