Mapping real time info in Google Maps

1. m City
mobility city
OEP REPORT

2. Fundamental Problem
Objetivo del Proyecto
□ Mobility is a fundamental problem in our cities environment
□ According to a study by the MIT in 2006 in New York, 45% of Manhattan traffic is generated by cars traveling
to find parking
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3. Concept
Descripción de la idea
□ The main idea of the project is to create a sensor network that can be modularly scaled with applications
that will improve the mobility of citizens in the city
Intelligent parking Public Transport
Intelligent traffic
spaces optimization and
management system
management system information system
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4. IntelligentProyecto spaces management system
Objetivo del parking
□ The first application that we will develop is the Intelligent parking spaces management system
□ Using a wireless sensor network the system will generate a map in real time in certain areas with a high level
of city vehicles that will allow to locate free parking on the surface, indicating drivers equipped with mobile
GPS devices who activate the role of parking, the nearest place to park
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5. IntelligentProyecto spaces management system
Objetivo del parking
□ The system will be updated in real time so that if one free spot is occupied it will redirect the user of the
system to the next closest parking space to avoid that 2 drivers are directed towards the same spot
□ System efficiency will increase as more drivers use it as it will never lead two drivers to the same square free
spot
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6. Intelligent parking spaces management system
□ The project will be supplemented with the information from the underground parking area, providing the
user of the application to be guided to those that are free
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7. Intelligent traffic management system
□ By using the real time traffic data from Google Maps it will allow citizens to avoid areas with heavy traffic and
reach the parking in the shortest time possible
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8. Intelligent parking spaces management system
Descripción de la idea
□ Idea Concept
The citizen will know in real
time the congestion zones
where he is going to
The platform will analyze
The system will guide the
The sensors will monitor the data and create a real-
citizens to the nearest
the parking spaces time map of available
parking spot by GPS
parking spots
It will send the The controller will
It will send the
information to know what parking
information to the
citizens and space has been
Platform
controllers occupied
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9. Public transportation optimization and information system
□ By using the position sensors on public transport you can know in real time:
 The situation of taxis, taxi stops and the direction in which they move in order to intercept them. This
can be enhanced with a call application to the taxi company
 The situation of urban buses, and the estimated time to destination, showing their exact location on the
screen of the device
 The Platform will analyze the data and generate reports in real time to the company drivers so they can
fit their expectations based on other transports and avoid oversaturation in certain areas
 The integration of these data with the information from Google Maps about stops, train stations, subway
lines, will provide citizens the broadest choices of mobility in the city
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10. Market Analysis
Descripción de la idea
□ The global market for wireless sensor networks has reach about 4.6 billion dollars in 2011 from 500 million
dollars that the market was in 2007 according to the ON World potential market analysis
□ The aim is to implement the solution in Spanish cities before scaling it to the rest of the world
□ Given the need for the existence of a critical mass of users in order to assess the feasibility of the solution the
potential market in Spain adheres according to the National Institute of Statistics to 145 municipalities with a
population over 50,000 inhabitants
□ The prototype will be implemented in Madrid
 According to the INE data the number of vehicles in the city of Madrid is 1,990,585
 Spain in 2009 reached the figure of 9.709.023 smartphones according to the data from the consulting firm
Comscore. Which involves a penetration of 28% for those mobiles
 Extrapolating that data to Madrid would be reached a figure of 557,363 potential buyers
in the city of Madrid for mobility applications
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11. Market Analysis – Cost Analysis
Descripción de la idea
□ The results are estimated as it follows:
 The investments made in the project will be offset by the sale of applications for citizens and licenses to
company's
 From a potential demand of 557.363 users, are estimated to be early adopters
about 60.000 users
 With the diffusion and promotion of the product is expected to reach 40% of the potential target within
2 years which would mean 222.945 users of the application by that time
 At an estimated price of 11€ per application with an annual renewable fee it will generate profits
within 3 years, offsetting the investment in 7 years
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12. Market Analysis – Cost Analysis
Income 2012 2013 2014 2015 2016
Number of the users of the application 0 60000 220000 380000 420000
Price Application and maintenance fee 0 0 11 11 12
Net income 0 0 2420000 4180000 5040000
Costs 2011 2012 2013 2014 2015
Areas parameterization 268323 1325323 0 0 0
Wireless Sensor Network construction 123423 3235673 0 0 0
Wireless Sensor Network maintenance 0 0 163243 362344 675444
Comunications 1453 123543 323534 562344 623756
Salaries 1098385 982343 823323 762431 621473
Publicity 0 234536 672323 432213 214215
Total Costs 1491584 5901418 1982423 2119332 2134888
Results -1491584 -5901418 437577 2060668 2905112

13. Business Model
Objetivo del Proyecto
Apps Users Money Data Licenses Money

14. MarketingProyecto
Objetivo del Strategy
□ License Model
 Every time a smartphone or GPS is sold with our license the
application or data will come pre-installed for it s use

15. MarketingProyecto
Objetivo del Strategy
□ App Model
 Our marketing Strategy will be local focused
 We will focus our efforts in going where the customer is so they can see our app exists, and
download it (parking spots, bus stops, taxis, subways)
Parking App Public Transport App

16. PrototypeProyecto
Objetivo del
□ Our prototype will be build in a small zone of Madrid with a high traffic density and lot of parking needs
Video demo at venture lab &
http://www.youtube.com/watch?v=TcnnCpSgvX8

17. Prototypede la idea
Descripción
□ In order to achieve the objectives and scope of the idea we will proceed to:
 The creation of a platform and an information system that facilitates the creation of modular solutions
for smart sensor networks
 The development of a highly scalable system that can support massive networks, being able to sustain in
a long-term thousands of sensors and actuators
 The adaptation of different models of sensors and actuators to the application requirements
Data Analysis
Events Analysis
State of nodes
Network Monitoring Application A
Sensor Network A
Georeferencing Engine
Planning system
Application B
Sensor Network B
Monitoring System
Sensor Network C
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18. PrototypeProyecto
Objetivo del
□ Means necessary to carry out the idea:
SENSOR BOARD
It will allow the integration of event plates as well as communications modules
COMMUNICATION MODULES
Communication module protocols:
802.15.4, Zigbee-Pro, RF
They will allow the creation of the mesh network of sensors
GSM / GPRS Communication module
It will allow to make / receive communications, internet connection via TCP /
IP sockets and UDP / IP, SMTP service and FTP service
GPS positioning module
It will define the latitude, longitude, altitude, speed, heading, date / time of
the node

19. PrototypeProyecto
Objetivo del
□ Means necessary to carry out the idea:
EVENT BOARD
I will allow the capture of information from abroad to integrate it into the sensor board
GATEWAY
It will transmit the information received by the nodes to the central servers so that the
information is processed by the information system
CE NTRAL SERVERS
They will allow the storage of data to be processed by the information system

20. Funding Proyecto
Objetivo del
□ As a project that is part of the smart cities initiative we intend to present it to the
seventh framework programme
□ That will allow us to cooperate with other European companies, giving us the possibility
to expand the project to other European cities in a short term once the prototype is
build
□ Once the prototype is build, we will present it to the Industrial Technology
Development Centre so we can get the necessary funds to expand it to other zones and
cities
□ That, will give us access to the Technology Fund from European Union FEDER funds
dedicated to the promotion of R&D projects in EU

21. joseangeldf@gmail.com
adrianariaspalomo@gmail.com
Mcity