A Sample 20 Year Highly Personal High Performance (Hyper2) Marketing Plan of Prof. Bong De Ungria of the Ateneo Graduate School of Business (AGSB)

1. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
June 2011

2. Professor’s Note
This is my actual 20 year highly personal , high performance
marketing plan. I try to review and update this plan on a daily
basis, just before I start my work. It is on my computer
desktop.
I am sharing this on slideshare to serve as a sample for students
when they make their own hyper2 plans.
I remind students to only post pictures and text on slideshare
which they feel comfortable sharing to the rest of the world.
There is no obligation to do so and substitute pictures or
clipart can be used.
- vCoach Bong De Ungria, 2011

3. Vcoach Bong’s Note
This Sample is best used together with 2 files:
Annotated Guide and Downloadable template.
Click on this link to access these files…
http://www.josephdeungria.com/2011/05/strategic-marketing-by-prof-de-ungria.html

4. High Performance, Highly Personal
Hyper-Road to the Grand Slam Finals
A. Daily Rounds
 Vision/ Mission
 Roles/ Strokes
 12 Point Game Plan
 Match Statistics monitoring
B. End in Mind
vCoach- Vision driven Consistent Achievement

5. I align daily…
VISION/ MISSION
i-SERVE daily God using my technical,
marketing and communication talents to
vCOACH people to continuously improve their
quality of life and to constanty achieve
through vision-driven, high performance,
highly personal marketing plans.

6. Winning means doing 7
roles/ strokes well daily
1. Real Christian going
to Heaven
2. Sweetheart Husband
3. Model Father
4. Grateful Son
5. Helpful brother
6. Best Ever GM
7. Inspiring Coach

7. A sweetheart husband and
model father…

8. A grateful son and
helpful brother…

9. V Cats
V Coach

10. V Cats Bone
V Coach Bong

11. V Cats Bone the Un-grey A
V Coach Bong De Ungria

12. V Cats Bone the Un-grey A- Eagle
V Coach Bong De Ungria, Ateneo

13. Vcoach
Vision-driven
consistent
achievement
Hyper-animation
Vcoach Bong De Ungria

14. This is YOU. This is Me.
We are just like everyone else.

15. Flex muscles and aim high!

16. Green ground and ball are
directions from business goals

17. Red racket are personal goals that
create leverage for business goals

18. True power comes when business
(green) & personal (red) converge

19. High Performance in business,
Highly Personal Plans = Hyper 2.0

20. Vcoach is
Vision Driven Consistent Achievement
thru Hyper 2.0 Plans

21. I-Serve is the means

22. vCoach Serves
both business and personal

23. Vcoach
Vision-driven
consistent
achievement
Hyper-animation
Vcoach Bong De Ungria

24. My Marketing Plan for Life
vCoach Bong based on book of Robert Michael Fried
1. Define Business-
 Who Am I? I am vcoach Bong
2. Assess Market- Capitalize on Strength
 My marketing, technical & communication talents
3. ID PTM- Discovering Real Me
 Excel in 7 roles as Christian, husband, father,
brother, son, GM, vcoach
4. Launch Strategy- Find Niche & Risk
 Vision-driven coach for people who want to achieve
 (risk: not everybody will want to be coached)

25. My Marketing Plan for Life
contamination marketer Bong De Ungria
5. Weather PLC- Innovate Continuously
 Continuously learn
6. Balance Mix- Build My Brand
 Hy-per Contaminate markets.
7. Expand Reach- Create My Legacy
 Digital vcoach on-line
8. Campaign Ad- Reawaken Creativity
 Keep pace with technology. I’ve got mail

26. My Marketing Plan for Life
hypermarketer Remigio Joseph De Ungria
9. Plan Distribution- Share Time & Energy
 Navigate with hypermaps & daily plans
10. Achieve Sales- Reach Goals
 Specify daily, monthly, annual, 20 yr targets
11. Analyze P & L- Keep Score
 Review actual vs. targets
12. Seek Opportunities- Make Dreams Real
 Every day in every way, get better & better

27. Communication Lessons for My Life
THE GREATEST
SALESMAN
27

28. Ten scrolls: I to V
I will…
1. Form good habits & become their slave
(Today I begin a new life…)
2. Greet this day with love in my heart.
3. Persist until I succeed
4. I am nature’s greatest miracle
5. Live this day as if it is my last.

29. Ten scrolls: VI to X
I will…
6. Be master of my emotions
7. Laugh at the world (for this too shall
pass)
8. Multiply my value a hundredfold
9. Act now
10. Pray for guidance

30. My Top 10
Winning Tennis Strategies
Technical Skills
From 30 years of living the game

31. 1. I Serve 4Ps!
(Purpose, Power, Percentage, Placement)
 Begin the point
 First serve- Purpose & Power
 Second serve- Percentage & Placement
 If double fault, then next point
 Return serve- visualize response choices

32. 2. Eyes on the ball
 Focus on ball from opponent’s racket to
just before I hit it
 1 second freeze on point of contact;
don’t look up or follow ballpath
immediately
 Anticipate

33. 3. Take ball early
 Create angles: increase court
possibilities
 Prepare swing
 Start big steps, small adjustment steps
 Be there before the ball
 Mindset: early is 10x better than late

34. 4.Forehand: run-around,
inside out
 Maximize strength (forehand)
 Make weaker side reliable instead of
liability (backhand)
 Use leverage to create power and
angles
 Use foot speed and anticipation

35. 5. Follow through &
topspin
 Improves accuracy and reliability
 Increases margin of error (late hit, bad
bounce, net cord)

36. 6. Attack net after a short
ball
 Opportunity to take control
 Step forward
 At net, shorter response time, be extra
vigilant

37. 7. I Compete vs. 3
opponents
 Beyond my control
 My Opponent
 Environment
 (umpire, weather, wind, court, net)
 Within my full control
 Me and my attitude

38. 8. Recover to dynamic
starting, ready position
 After hitting shot
 After error
 After point
 Always move feet

39. 9. Creatively Visualize
 Score
 Stroke, response to opponent
 Strategy which adjusts to opponent’s
level of play and my current strokes

40. 10. Score!
 Tactics depend on current score and my
play level relative to opponent
 Can’t win all points
 Errors: anything in excess
 Too long, Too short, Too wide
 Too late, Too early

41. What’s Today’s Game?
Ask. And You Shall Receive…
Questions I Will Answer Today

42. I will answer questions:
1. What am I blessed with and I am
thankful for?
2. What does the Lord God, the Father
want me to do today?
3. What are the 3 best things I can do
today?

43. What’s My End in Mind?
What the Grand Slam Finals Feels Like

44. The 20 year journey is
worth every day of it…
Here and Now End in Mind
45 yrs old Healthy 65 years old
Sweetheart Husband Sweetheart houseband
3 Wonderful Kids Kids with kids
AVP Business Owner
vCoach Speaker & Author
P200,000 loan Living on interest
Living day to day No fear of dying

45. Match statistics
monitoring to make sure…
1. Habits check
2. Hyper-time
3. Food log
4. Financial records
5. Blog

46. My daily road to the finals is
vision-driven service.
As a vision-driven coach, I succeed if my team wins.
My team is my family, my officemates, my students and
my community.
Winning does not depend on my team’s reaching the
grand slam finals.
Every day i-serve in the direction of a God centered
vision and driven by high performance, highly
personal brands is a win that leads to the next round.

47. WIMBLEDON Finals
High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
This was me in 2010
V
vCoach

48. Grand Slam Finals
20 Year High Performance, Highly Personal
Marketing Plan for vCOACH Bong
Bong De Ungria
June 2011