Reformulated Brand Launch
Groovy Joseph Morales,. CEO of Unilab
Joseph Gabriel N. Morales
v54 Marketing Management
3rd Sem SY 2010-2011
under Prof. Joseph de Ungria
Ateneo Graduate School Of Business
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Brand launch groovy joseph morales, ceo of unilab
1. MOo--
GROVE-- JOSEPH-rut
RALES
(rails)
(Poison) iVY
Groovy Joseph Morales, CEO of Unilab
Joseph Gabriel Morales
June 2011
2. Reformulated Personal Brand Launch
Sounds like
“Rails”
GROVE-- Sounds like
“JOSEPH-rut”
Moo--
iVY (poison ivy)
3. The Story Behind...
I was lost in a GROVE
And got trapped in the poison iVY
Good thing I got a
“JOSEPH-rut” gum.
So I took one.
4. ...the groovyness..
I heard a cow say Moo--
I followed where the
sound originated,
which led me to the
rails. Eventually I was
able to return home
alive.
5. ...and success...
Unilab learned that I survived.
They said they realize I was so
important, they did not want to
lose me to competition that is
why I was the first in Unilab
history to be promoted from
medical representative to CEO.