There are no secrets to growth and there aren't any hacks. In this talk, I try to walk through some stories from LinkedIn and Twitter to share how we combined creative product ideas with data analysis and understanding to drive meaningful and sustained growth. And I present some of the frameworks we use to better understand and track growth and engagement over time.
These are the slides I use to present, so they probably don't make much sense standalone. But if you have seen the talk, hopefully a good refresher. Thank you!
12. Viral but still pretty slow
• < 10% uploaded their address book
• # invites per inviter increased to > 30
• Most people still had one connection.
• BUT... > 90% had one position on profile
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20. Double viral k-factor
k = 1 new user
x % who invite
x avg # invites sent
x open rate +
x click-through rate
x registration rate
1 new user
x % add old users
x avg # adds sent
x acceptance rate
x old users who reinvite
x avg # invites sent
x ... 19
21. Find your double loop
1. Choose the simplest way to connect people
2. Enable new users to nudge existing users
3. Push existing users to invite/share upon returning
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23. When someone signs up...
• “I’ve read somewhere this cool”
• “My friend said she loves it and wants me to try it”
• “I feel like I’m the last one to try this”
• “Free trial, I’ll give it a shot”
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24. YOU HAVE MORE ATTENTION NOW
THAN YOU EVER WILL AGAIN
23
38. Regulars or visitors, how do you know?
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Visitors Regulars
just use once use daily/monthly
come via a prompt come directly
don’t remember your
name
top of mind
