18. gasoline
the cost of filling up
retail cost
$43.73
hidden costs
total cost
$232.11
what’s hidden? environmental, healthcare, subsidies, security, and other traffic-related costs
20. plastic kid’s toy retail cost
made in china $1.99
hidden costs
total cost
$3.94
what’s hidden? environmental costs for the oil needed to ship the toy
21. cheeseburger retail cost
the hidden cost of beef $1.99
hidden costs
total cost
$3.00
what’s hidden? environmental costs from the production of beef
22. bottled water retail cost
the true cost of convenience $2.50
hidden costs
total cost
$5.23
what’s hidden? environmental costs from the use of oil to produce and ship the plastic bottles
23. home electricity retail cost
a month’s supply $351
hidden costs
total cost
$784
what’s hidden? environmental costs from the use of coal power
40. limit your impact.
reduce your consumption
(buy used, borrow, grow your own food)
eat less meat
walk or bike instead of driving
41. vote with your dollars.
support eco-conscious businesses
and products
buy food from farmers’ markets
shop local to reduce transportation
and shipping costs
42. spread awareness.
talk to your family & friends about
the hidden costs of consumption
teach your kids to consume less
encourage your employer to be more
eco-conscious