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How to Get Major PR Exposure Without Major Media

I've written 200+ articles for major publications like Forbes, Mashable, TechCrunch, and Time. Based on the number of pitches I receive every day, I know there is a lot of demand for the credibility, influence, sales, and fame that come with getting featured or mentioned in a major media publication. The problem is it's hard to get into those outlets. But what if you could get all the benefits without needing to bow down before the altar of mainstream media? What if you could do your own PR? What if you could do it at little or no cost? What if you could get even better results on your own than if you got featured in a major publication? This presentation shows you three ways I've done just that, and I walk you through the basics of how to do it for yourself using LinkedIn Pulse, BuzzFeed Community, and SlideShare.

This presentation was originally delivered at Malaysia Social Media Week on 9 March, 2016.

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How to Get Major PR Exposure Without Major Media

  1. @joshsteimle Major PR Exposure Without Major Media
  2. @joshsteimle Everyonewantsthis…
  3. @joshsteimle
  4. @joshsteimle Why?
  5. @joshsteimle • Credibility
  6. @joshsteimle • Credibility • Influence
  7. @joshsteimle • Credibility • Influence • Sales
  8. @joshsteimle • Credibility • Influence • Sales • Ego
  9. @joshsteimle Traditional PR
  10. @joshsteimle Traditional PR • Pressrelease
  11. @joshsteimle Traditional PR • Pressrelease • Pitch(begging)
  12. @joshsteimle Traditional PR • Pressrelease • Pitch(begging) • BeDonaldTrump
  13. @joshsteimle Whatifyoudidn’tneed any ofthat?
  14. @joshsteimle 3Ways
  15. @joshsteimle 1.LinkedIn Pulse
  16. @joshsteimle
  17. @joshsteimle
  18. @joshsteimle
  19. @joshsteimle Butwho willseethis?
  20. @joshsteimle Forbes vs. Pulse
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  24. @joshsteimle
  25. @joshsteimle Key:GetFeatured How? HowtoGetYourArticleFeaturedon LinkedInPulseby JohnWhite
  26. @joshsteimle 2.BuzzFeedCommunity
  27. @joshsteimle
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  33. @joshsteimle Key:Getfeatured How? HowIMadeittotheFrontPageof BuzzFeedTwice,andHowYouCan ToobyMatthewBarby
  34. @joshsteimle 3. SlideShare
  35. @joshsteimle
  36. @joshsteimle 6decks,6months
  37. @joshsteimle
  38. @joshsteimle Key:Getfeatured How? HowtoMakeAwesomeSlideShares: Tips&TricksbySlideShare
  39. @joshsteimle TheProcess • Write blog post • CopytoPulse, BuzzFeed,Medium • ConvertandposttoSlideShare • Share onsocialmediachannels
  40. @joshsteimle TheRewards • Credibility • Influence • Sales • MajorMedia
  41. @joshsteimle Questions? Twitter: @joshsteimle