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We’re going to cover best practices that top brands use to drive referrals and customer acquisition: The following best practice examples come from companies that actually sell something. ! People always ask: “How do I get more referrals?” ! That’s easy. ! Focus on two things that really move the needle. ! User participation & Optimization Again, two things really ‘move the needle’ for referral program performance. User Participation Optimization User Participation Location matters Homepage & Navigation Best practices: ! • Site-wide • Highly visible (upper-le#) Order Confirmation Page Best practices: ! • Pop-up overlay • Varied offers User Account Page Best practices: ! • Embedded • On button click - if you have to • PURLs Stand Alone Referral Page Promote / drive traffic from: ! • Homepage & Navigation • Dedicated email blasts • Trigger emails & newsletters • Social following • Customer service follow up • Email signature Dedicated Email Blasts Best practices: ! • Single call to action • Clear offer • Schedule (monthly / quarterly) Your ‘reach’ may be bigger than you think… Optimization Increase sharing rates and referral conversion rates What to measure Shares ! Widget Impressions ! = Sharing Rate Conversions ! Referral Visits ! = Referral Conversion Rate Referral Visits Sharing Rate - optimize call to action Best practices: ! • Clear call to action • What’s in it for them • What their friends get (if double-sided) • Address book importing Sharing Rate - optimize design + 42% sharing rate • Red, italic headline • Background image A B C • Purple bracelets • Green bracelets • “Expires in 24 hours!” • Woman on beach • “Expires in 24 hours!” + 35% Gain Doubled referral visits and referral sales Welcome overlay • Friend incentive • Email capture • Reveal code Session-based • Dynamic message Dedicated landing page • No distractions 1 Offers for sharer & friend 2 Calls to action for sharer & friend 3 Shared content (copy & images) 4 Shared email subject line Elements for testing 5 Referred visitor experience Calls to Action - quick tips Tip 1: Verb + What’s in it for me? Tip 2: “I want to ___________.” • Get $10 in store credit. • Get a free month. • Give $10, Get $10 • Share and earn $10 Referral Benchmarks How are you doing? Sharing Referral Visits Referred Visitors Cost Per Acquisition CPA Revenue Lift Examples of Campaign Metrics Example companies by size Where to start optimizing (30 day snapshot - 3 companies) a Rockin’ b Work on sharing rate c Work on conversion rate Party Foul ! The biggest mistake people make . . . Don’t force a login or registration 90% drop off! Recap Follow best practices and avoid common pitfalls.

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Slides from my presentation on personal branding and LinkedIn, delivered 05 June, 2018 at Silicon Slopes in Lehi, Utah. The first part focuses on creating a powerful personal brand that aligns with your business interests. The second part is all about how to make sure your LinkedIn profile is optimized and aligned with your personal brand, how to make meaningful, high quality connections, and create compelling content.

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In May, 2017 I had the opportunity to go "home" to BYU-Idaho (formerly Ricks College) where I graduated 20 years earlier in 1997 and speak at the Power 2 Become (P2B) event. I was asked to speak on "networking" and gave these tips based on my experiences as an entrepreneur and journalist. Some of the content may be "interesting" to a secular audience given the religious nature. To give context, BYU Idaho is a religious school, owned by The Church of Jesus Christ of Latter-day Saints (aka "Mormons") so I felt free to share content I wouldn't normally share with any other business audience. You can watch the accompanying video of my presentation at https://youtu.be/tbVoRsI0p1Q.

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Want more tips like this? Sign up for my newsletter at joshsteimle.com. These are the slides from my presentation at Content Marketing Conference 2016 in Las Vegas in May, 2016. As a writer who has contributed over 200 articles to publications like Forbes, Inc., Mashable, TechCrunch, Entrepreneur, Time, and more, and also as a marketer who has to pitch content to other writers, I'm able to talk about what a bad pitch looks like and how you can use infographics, data, and other tools to increase the chance your content gets into the mainstream media.

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