As marketers we're all busy. We've got no time, even if we have the money. In this presentation I explain how to get press from mainstream media outlets with no or little cost, and very little time invested. I also explain how you can circumvent the press entirely and take your message directly to consumers by publishing on LinkedIn Pulse, SlideShare, and BuzzFeed Community.

1. @joshsteimle
Media Insider Tips
Get Big Press With Minimal Time

2. @joshsteimle
A littleaboutyou…

3. @joshsteimle
“Doyouget upsetwhen
someonecallsyou?”
GaryVaynerchuk

4. @joshsteimle
“All I have intheworldis
time andyouarewasting
mytime.”
Andy Grove,Intel

6. @joshsteimle
1,876vendors,
43 categories

7. @joshsteimle
Notime +
Toomuch todo

8. @joshsteimle
Notime +
Toomuch todo+
Adblocking=?!

10. @joshsteimle
Butthere’s hope.

11. @joshsteimle
Weknow wherethe
consumers are.

12. APAC feature phone and smartphone shipments, 2008-2020
Source: Jefferies & Company

13. APAC mobile internet users, 2009-2015
Source: eMarketer

14. APAC mobile data traffic, 2014-2019
Source: Cisco

15. Asia % web pages served to mobile, 2010-2015
Sources: We Are Social; StatCounter; IAB Singapore

16. APAC avg daily time spent online on mobile
Source: GlobalWebIndex

17. @joshsteimle
“Half of all YouTube
traffic comes from
smartphones and
tablets.”
YouTube CEO, Susan Wojcicki

18. @joshsteimle
Everyone’s either on
mobile, or going there.

19. @joshsteimle
And it’s not just
millennials.

21. @joshsteimle
That’s my dad. 80 years
old, first smartphone.

22. @joshsteimle
Whereis everyonegoing
on mobile?

25. @joshsteimle
Trafficto brandedmedia
websites is increasing.

29. @joshsteimle
Withsomanyoptions,
strongbrandssavetime.

30. @joshsteimle
A littleaboutme…

31. @joshsteimle
Icontributearticlesto
Forbes, Mashable,
TechCrunch,andother
pubs

32. @joshsteimle
How toget journaliststo
pay attentiontoyou
(5steps)

33. @joshsteimle
Very fewdothisright
(whichmeansyoucan stand out)

34. @joshsteimle
1.See storieseverywhere

35. @joshsteimle
Whatdo yousee?

37. @joshsteimle
This iswhatIsee.

39. @joshsteimle
I’ma skater,soIsee
streets likeaskater.You
needtolearntothink
likeajournalisttosee
stories everywhere.

40. @joshsteimle
2.Choose youroutlet

41. @joshsteimle
2.Choose youroutlet
(andmakesureyouknowyouroutlets)

42. @joshsteimle
3. Chooseyourwriter

43. @joshsteimle
3. Chooseyourwriter
(and makesure youknowyourwriter)

44. @joshsteimle
Wait,how doI find
writers?

45. @joshsteimle
MuckRack.com

46. @joshsteimle

47. @joshsteimle

48. @joshsteimle
4. Don’tdo thesethings

49. @joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch

50. @joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial

51. @joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg

52. @joshsteimle
4. Don’tdo thesethings
a. Shotgunpitch
b. Say you’respecial
c. Beg
d. Make itaboutyou

53. @joshsteimle
5. Do these things

54. @joshsteimle
5. Do these things
a. Know thewriter

55. @joshsteimle
5. Do these things
a. Know thewriter
b. Personalize

56. @joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething

57. @joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief

58. @joshsteimle
Realpitches

59. @joshsteimle
Thewrongwaytopitch

61. @joshsteimle
Why don’t Irespondto
press releases?

62. @joshsteimle
A better waytopitch

63. @joshsteimle
HiJosh,
I'vebeenfollowingyourwritingfor
awhileand thought you'dbe
interestedin this story.Forbeswould
beour ideal outletforthispiece.Let
meknowwhat youthink!
Thanks!

64. @joshsteimle

65. @joshsteimle

66. @joshsteimle
HeyJosh, hopeyou'redoingwellin
HK.Ijustfinishedauniquestory on
entrepreneurshipthatexposes
MLMindustry. Isaw5-6 other
Forbes writersthatcoverMLM
space,butthoughttheentrepreneur
anglewouldmakeitappealing for
yourreadersaswell.

67. @joshsteimle

68. @joshsteimle

69. @joshsteimle

70. @joshsteimle
5. Do these things
a. Know thewriter
b. Personalize
c. Offersomething
d. Keep itbrief

71. @joshsteimle
Bonus tip: Don’tgiveup!

72. @joshsteimle
But…do youreallyneed
mainstreampress?

73. @joshsteimle
How toget bigpress
without themedia

74. @joshsteimle
Casestudy #1:LinkedIn

76. @joshsteimle
Mybest performingpost
ever.Even got
syndicatedbyTime.

78. @joshsteimle
SoIwrote a similarpost
forForbes.

80. @joshsteimle
Totalflop. ButItooka
fewminutestocopyand
pasteitontoLinkedIn
Pulse.

83. @joshsteimle
Theresults?Somewhat
better. Alot better,
actually.

85. @joshsteimle
Casestudy #2:Slideshare

86. @joshsteimle
Slidedecks areeasyto
puttogetherandpostto
Slideshare.Thetraffic
canbesubstantial.

90. @joshsteimle
Casestudy #3:BuzzFeed

91. @joshsteimle
One ofourclientsis
Beardbrand.Theymake
stuffforguyswith
beards.

94. @joshsteimle
Wethoughtitwouldbea
goodidea tocreateapost
on theirblogof US
Presidentialcandidates
withbeards.

98. @joshsteimle
Buttheclientdoesn’t
touchpolitics,sowe
posted it on BuzzFeed.

101. @joshsteimle
Thenwespentabout
$500USDonFacebook
ads,targetedatBuzzFeed
andRedditfanswho
wereinterestedin
politics.

103. @joshsteimle
Illustration:$150USD
Facebook:$500USD
Totalcost: $650USD
Exposure: 109,000views

104. @joshsteimle
LinkedIn Pulse
Slideshare
BuzzFeed Community
Anyonecandothis.

105. @joshsteimle
Twitter: @joshsteimle
Blog:joshsteimle.com