Program, beginning in June, offers undergraduate, graduate and certificate level courses in social media, web analytics, mobile marketing, media buying and more.

1. Contact: Leslie Tepen
Tel. (314) 516-6677
Email: tepenl@umsl.edu
FOR IMMEDIATE RELEASE
UMSL Announces Digital Media Marketing Courses
Program, beginning in June, offers undergraduate, graduate and certificate level courses in social media,
web analytics, mobile marketing, media buying and more.
ST. LOUIS – May 10, 2013 – University of Missouri–St. Louis College of Business Administration and the
School of Professional & Continuing Studies announces a new program that offers a Certificate in Digital
Media Marketing. Courses begin in June with a curriculum that offers marketers a chance to amplify their
skills in the digital world. This Fall, the university will be adding social media marketing to its graduate
level curriculum.
“It is imperative that universities begin to seriously change their marketing curriculums to reflect the
evolution of marketing and business being driven by technology or they will be outdated and irrelevant,”
said Perry D. Drake, academic director of programs in business and assistant professor at UMSL.
Consumers are changing the way they communicate with and research brands, and brands are changing
the way they promote and engage with consumers. Attention has been shifted from traditional media
marketing to Internet, wireless devices and other digital platforms.
Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketing
as they do on television advertising today. Investment in search marketing, display advertising,
email marketing, mobile marketing, and social media will near $77 billion and represent 35% of
all advertising, as interactive channels gain legitimacy in the marketing mix.
As such, today’s marketers must be well versed in many areas including:
Social media listening techniques and tools
Web tracking techniques, tools and dashboarding
Mobile marketing strategies
Content development strategies
Email marketing techniques for customer retention and retargeting
“The curriculum is designed to prepare marketers for the changing landscape where consumers are
connected to a number of devices, have an unprecedented level of information for purchase decisions,
and if properly cultivated can be an ambassador for their favorite brands,” Drake said.
Due to the focus on the latest issues facing the marketing community, the certificate course curriculum
will improve the skill set of a recent graduate or an established professional, and is taught by local and
national industry experts
For more information, including course descriptions, instructors, fees and registration, please visit the
website at http://www.umsl.edu/~pcs/noncredit-offerings/dmm-certificate.html#.UY02FoX8dwE or call
Perry Drake at (914) 299-4879.
About the University of Missouri–St. Louis School of Professional & Continuing Studies: The
University of Missouri–St. Louis School of Professional & Continuing Studies provides courses, programs,

2. conferences, and events that fulfill degree completion, professional development and personal
enrichment goals for the lifelong learner. For more information, please visit http://pcs.umsl.edu.
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For more information about this topic, or to schedule an interview, please call Leslie Tepen at (314) 516-
6677 or email Leslie at tepenl@umsl.edu.