1. Religion & Branding
Joy Pal – 089
Rahul R – 111
Mohit Pole – 100
Amol Ingole - 60

3. Religion
 Religion is an organized collection of belief systems, cultural
systems, and world views.
 They tend to derive morality, ethics, religious laws or a
preferred lifestyle from their ideas about the cosmos and human
nature.
 Many religions have narratives, symbols, traditions and sacred
histories that are intended to give meaning to life or to explain
the origin of life or the Universe.
 According to some estimates, there are roughly 4,200 religions in
the world.

4. Prevailing World Religions

5. To Believe or Not to Believe
 The word religion is sometimes used interchangeably
with faith or belief system; however, in the words of Émile
Durkheim, religion differs from private belief in that it is
"something eminently social".A global 2012 poll reports that
59% of the world's population is religious, 23% are not
religious, and 13% are atheists.

6. True Meaning
 The root of the English word "religion", the Latin religio, was
originally used to mean only "reverence for God or the gods,
careful pondering of divine things, piety"
(which Cicero further derived to mean "diligence"). Max
Müller characterized many other cultures around the world,
including Egypt, Persia, and India, as having a similar power
structure at this point in history. What is called ancient
religion today; they would have only called "law".

8. Scientology
 Scientology is a body of beliefs and related
practices created by L. Ron Hubbard (1911–1986), starting
in 1952, as a successor to his earlier self-
help system, Dianetics. Hubbard characterized Scientology as
a religion, and in 1953 incorporated the Church of
Scientology in Camden, New Jersey.

10. Teachings through New Branding
 Scientology teaches that people are immortal beings who have
forgotten their true nature.
 The method of spiritual rehabilitation is a type of counselling
known as auditing.
 Study materials and auditing courses are made available to
members in return for specified donations.
 Scientology is legally recognized as a tax-exempt religion in
the United States, Italy, South Africa, Australia, Sweden, New
Zealand, Portugal and Spain
 Scientology sponsors a variety of social-service programs.These
include the Narconon anti-drug program, the Criminon prison
rehabilitation program, the Study Tech education methodology,
theVolunteer Ministers, the World Institute of Scientology
Enterprises, and a set of moral guidelines expressed in a booklet
called TheWay to Happiness.

11. The Implications of New Religions:

12. Branding Techniques Used
 Its method of spiritual rehabilitation is a type of counselling
known as auditing –Which is done with the use of both olfactory
and visual senses.
 Scientologists believe that the practice
of psychiatry is destructive and abusive and must be
abolished. They believe in sensory techniques such as
“rhodeza”.
 Use of Sensory branding in the cases of young teenage
population to influence them.
 A large number of organizations overseeing the application of
Scientology have been established, the most notable of these
being the Church of Scientology – Propagating “knowing
through feeling”