Preparation and Practice are Key to a Successful Webinar

PREPARATION AND PRACTICE ARE
KEY TO A SUCCESSFUL WEBINAR
JEANNETTE PALADINO
WRITER-IN-CHIEF
WRITE SPEAK SELL
© Jeannette Paladino 2017 | http://writespeaksell.com | jpaladino@writespeaksell.com

WHAT IS YOUR TOPIC?
Clearly state the topic of your
webinar and book the expert
speakers, who may be with
your own company or from
outside.
Be sure each speaker has a
designated role to play and
they don’t step on each others
lines.

WHAT INFORMATION DOES YOUR
AUDIENCE NEED?
Is this an audience of beginners or
are they knowledgeable about the topic
and looking for more advanced
content?
Consider including a survey with
your invitation to ask what they want
to know. Discuss the content with a
few people in advance to be sure
you’re on track.

POLL YOUR AUDIENCE
Consider polling the audience during the webinar to keep them
interested and engaged. The audience feedback will also help you
to tailor your remarks.

STAY WITHIN THE STATED TIME
The ideal webinar is 60 minutes or less
including time for Q&A. Don’t use up
the entire hour and then tell people you
can’t answer their questions.
Have someone monitoring the question
box to identify the most asked
questions to start the Q&A. The
speaker(s) should not waste time
fumbling through the questions when
they’re finished talking.

KISS (KEEP THE SLIDES SIMPLE)
Use graphics to illustrate how
something works. Instead of citing
the name of a book, use an image
of the cover.
When you’ve finished creating the
PowerPoint, go back and replace as
many text passages as possible
with images. It’s deadly for the
audience to read all copy slides.

PRACTICE AND THEN PRACTICE MORE
Each panelist must
speak clearly. The
audience can’t see them
so their voices have to
carry the load.
Book time with the webinar provider and have a practice
session for the all the speakers, who should be sitting in a
quiet room, away from noisy distractions.

PROVIDE A LINK TO THE
PRESENTATION
At the conclusion of the webinar, send attendees (and people who
registered but didn’t attend) a link to the presentation and recording.
Your audience will love it if you also provide a written transcript,
especially if the speakers spoke too fast or were indistinct.

ASK FOR FEEDBACK
Send a follow-up survey to the
attendees so they can evaluate
the seminar. Then use this
feedback to improve the next
webinar you sponsor.
Ask if you can contact them
for further information and/or
to assess their needs for your
services.

DON’T SELL TOO HARD
It’s OK at the beginning of the webinar to give brief bios of
speakers and their companies But don’t do a big long
commercial either at the beginning or end of the program.
Your audience knows why you’re doing the webinar and
don’t need to be reminded with the whack of a 2×4.

JEANNETTE PALADINO
Business writer, blogger and
project manager helping
organizations to build brand
awareness, increase revenues,
and engage employees as
brand advocates.

Preparation and Practice are Key to a Successful Webinar

Recommended

Recommended

More Related Content

Similar to Preparation and Practice are Key to a Successful Webinar

Similar to Preparation and Practice are Key to a Successful Webinar (20)

More from Write Speak Sell

More from Write Speak Sell (8)

Recently uploaded

Recently uploaded (20)

Preparation and Practice are Key to a Successful Webinar