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A Nova Era Hiper Conectada: Mobile-First, Cloud-First e Multi-Screen

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A Nova Era Hiper Conectada: Mobile-First Cloud-First e Multi-Screen

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A Nova Era Hiper Conectada: Mobile-First, Cloud-First e Multi-Screen

  1. 1. A Nova Era Hiper Conectada: Mobile First, Cloud First e Multi-Screen José Papo Gerente de relações com startups e developers Google Brasil @josepapo
  2. 2. Hiper Conectado PANORAMA Entre as pessoas de 15 a 49 – que representam 74% da população economicamente ativa do país e mais de 80% do consumo total de mídia – , esse número chega a 74% Fonte: Think Insights, artigo “O consumidor brasileiro agora é hiper”, Setembro 2014. Google Confidential and Proprietary
  3. 3. Novo Mundo - Mobile First PANORAMA Para 32% dos usuários, o acesso à internet já é feito com mais frequência em seus smartphones do que em seus computadores Fonte: Think Insights, artigo “O consumidor brasileiro agora é hiper”, Setembro 2014. Google Confidential and Proprietary
  4. 4. Hiper Móvel A conetividade acontece em qualquer hora e qualquer lugar Google Confidential and Proprietary
  5. 5. Estamos em um mundo multi-screen [MOBILE] [WEARABLE] e.g. e.g. Samsung Project Ara Gear, Google Glass [TABLET] e.g. Nexus 9 [DESKTOP] e.g. Flutter, Leap Motions, Thalmic Labs [IN-CAR] e.g. Android Auto [TV] e.g. Chromecast
  6. 6. Hiper Entretido PANORAMA O vídeo é a plataforma de entretenimento para os brasileiros e ele já é consumido multiplataformas. Fonte: Think Insights, artigo “O consumidor brasileiro agora é hiper”, Setembro 2014. Google Confidential and Proprietary
  7. 7. Google confidential | Do not distribute Novo Mundo - Cloud First We will spend the majority of our development efforts on this New World,” wrote Hölzle. “Every developer will want to live in this world…and it’s our job to build it.” - Urs Holzle, SVP Technical Infrastructure
  8. 8. Containers image veer.com
  9. 9. image veer.com VMs Docker
  10. 10. Porque interessa aos desenvolvedores • Configuração simples, independente de plataforma • Criação fácil de ambientes de desenvolvimento e testes • Composição de aplicações complexas a partir de micro-serviços
  11. 11. Porque interessa aos admins e Ops • Instalação de apps se tornam eventos simples • Altamente portável entre infraestruturas heterogêneas (inclusive entre diferentes Nuvens Públicas e entre nuvem pública e ambientes on-premise) • APIs dos containers facilitam a criação de scripts para automação de provisionamento, configuração e deploy
  12. 12. Containers no Google A cada semana, no Google, nós lançamos mais de 2 bilhões de containers
  13. 13. Kubernetes • A solução que permite a gestão de frotas de containers de forma simples • Open source: o Google acredita que uma solução como essa não pode ser proprietária
  14. 14. Google Container Engine
  15. 15. Containers no Google Cloud Platform com GCE • Cria clusters de VMs criados especialmente para rodar containers • Qualquer arquivo Docker pode ser instalado em todo o cluster em um único comando • Instala software e código nos containers de forma simples
  16. 16. Um datacenter não é uma coleção de computadores, um datacenter É um computador.
  17. 17. Compute Compute spectrum Plataforma (GAE) - PaaS Containers (GKE) - CaaS Infraestrutura (GCE) - IaaS
  18. 18. Mudanças disruptivas exponenciais Serviços de Nuvem baratos e portáveis Infraestrutura Elástica de Tecnologia Internet of Things Objetos Físicos conectados, Processos preditivos Máquinas "Pensantes" Fábricas Inteligentes, Big Data, Machine Learning, IA Economias Compartilhadas "After the fourth industrial revolution, there will no longer be a difference between information and materials, because products will be inextricably linked to “their” information.." 4a. Revolução Industrial Plataformas, Multi-mercados, Otimização urbana McKinsey, 2013
  19. 19. O Futuro da Nuvem - Cloud 2.0
  20. 20. Pense 10x: “We need revolutionary change, not incremental change” - Larry Page
  21. 21. OBRIGADO! slideshare.net/jpapo José Papo @josepapo

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