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Mobile, UX e Micro-momentos

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Palestra realizada na Android Developer Conference sobre Micro-momentos e a importância da User Experience.

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Mobile, UX e Micro-momentos

  1. 1. Mobile, UX e Micro-Momentos Entendendo o novo comportamento dos consumidores para a criação de experiências de usuário únicas José Papo Gerente de relações com startups e developers Google América Latina @josepapo
  2. 2. “ENTRAMOS” vivemos Nós não na internet nós online
  3. 3. Fonte: Think Insights, artigo “O consumidor brasileiro agora é hiper”, Setembro 2014. Hiper Conectado PANORAMA Em 2015, 82% das crianças e adolescentes até 17 anos usam a Internet pelo celular. Em 2013 eram 53%. Fonte:Comitê Gestor da Internet
  4. 4. Fonte: Think Insights, artigo “O consumidor brasileiro agora é hiper”, Setembro 2014. Novo Mundo - Mobile First PANORAMA Para 32% dos usuários, o acesso à internet já é feito com mais frequência em seus smartphones do que em seus computadores
  5. 5. 20152010 82 MILHÕES de brasileiroscom acesso à internet 10 MILHÕES de smartphones 117 MILHÕES de brasileiroscom acesso à internet 93 MILHÕES de smartphones
  6. 6. 112% aumento de no acesso à internet no último ano na participação de smartphones
  7. 7. 74% aumento de nas taxas de conversão em smartphones
  8. 8. Estamos mais conectados do que nunca
  9. 9. Google Confidential and ProprietaryFonte: Think Insights, artigo “O consumidor brasileiro agora é hiper”, Setembro 2014. PANORAMA O vídeo é a plataforma de entretenimento para os brasileiros e ele já é consumido multiplataformas. Hiper Entretido
  10. 10. e.g. Android Wear, Google Glass [WEARABLE][MOBILE] e.g. Android, Project Ara [TABLET] e.g. Nexus 9 [DESKTOP] e.g. ChromeOS, Windows, Mac [IN-CAR] e.g. Android Auto [TV] e.g. Chromecast, Android TV Estamos em um mundo multi-devices
  11. 11. https://www.google.com/atap/project-jacquard
  12. 12. https://www.google.com/atap/project-jacquard
  13. 13. https://www.google.com/atap
  14. 14. https://www.google.com/atap
  15. 15. DIA A DIA Mandar mensagem para Beth Checar a hora da reunião Postar imagem do meu café-da-manhã Jogar no smartphone Mandar mensagem para o João Ler mensagem do João Fotografar o trânsito Postar foto do trânsito 7:05am 7:45am 8:12am 9:03am 1:23pm 3:29pm 5:38pm 5:40pm
  16. 16. MOMENTOS Encontrar lugar para tomar café Assistir vídeo de como consertar a torneira Pesquisar destinos de férias Ler sobre tênis de corrida Buscar ideias de receitas para o jantar de hoje à noite Conferir taxas de financiamento de imóveis 7:15am micro- 5:38pm 7:53am 8:59am 10:07am 1:23pm
  17. 17. IMEDIATISMO mais CONTEXTUAL lealdade às necessidades
  18. 18. MATERIAL DESIGN MATERIAL DESIGN
  19. 19. Mobile MensuraçãoInsights
  20. 20. Pense 10x: “We need revolutionary change, not incremental change” - Larry Page
  21. 21. Obrigado!!! http://slideshare.net/jpapo José Papo @josepapo http://google.com/+DesenvolvedoresGoogle http://www.thinkwithgoogle.com.br

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