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Social Media Strategy
      What Does This All Mean!?


             Created By: @JohninOrlando
                        October 18, 2010
Have you seen our Social Media Strategy?
What a
mess...
Keep it
simple
Here are a few options...
Goal
                       Conversion


  Strategy       Maximize C2C
                 Conversations


Tactic          Build Valuable
                Communities
Goal

                   Brand Awareness


  Strategy         Share
                   This!


Tactic       Tell Remarkable
                  Stories
Goal

                 > Spend/Customer


  Strategy       > Brand
                 Loyalty


Tactic          Engage with
                 Followers
You Might Be
Thinking....



   This all sounds
 great...but where
  should I begin?
1. Find the Right People
2. Listen
Carefully
3. Engage
4. Measure Everything
5. Learn & Adjust
What
are you
waiting
for?          Created by:
          @JohninOrlando

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What's your social media strategy?