Part of the materials for a Lean UX workshop.

2. What is
?

3. User
eXperience

4. Who?
Why?
Where?
When?
What?
How?
interacts
behaves
YOUR
PRODUCT

5. BUILD
RESEARCH
USER
CENTERED
DESIGN
DESIGN
CONCEPT

6. BUSINESS
NEEDS
USER
NEEDS

7. 1
You get better products
2
You are already doing it!
3
It’s a process / method
4
It’s easy to learn

8. What is
?

9. “Lean UX is the practice of bringing the
true nature of our work to light faster,
with less emphasis on deliverables and
greater focus on the actual experience
being designed.”
Jeff Gothelf
UX designer
Author of Lean UX

10. THE FOUNDATIONS
1
Design Thinking
2
Agile Methodologies
3
The Lean Startup

11. DESIGN THINKING
DESIRABILITY
(HUMAN)
VIABILITY
(BUSINESS)
FEASIBILITY
(TECHNICAL)
INNOVATION

12. 1
Empathy for the customer
2
Broadens horizons
3
Fosters collaboration &
mutual understanding
4
Innovation

13. AGILE METHODOLOGIES

14. 1
People and interactions
2
Working software
3
Customer collaboration
4
Responding to change

15. THE LEAN
STARTUP

16. 1
Business approach
2
MVP or Experiments
3
Risk management

17. PRINCIPLES

18. 1
CONTINUOUS
LEARNING
QUALITATIVE INFO
QUANTITATIVE INFO
PROCESS

19. 2
ASSUMPTIONS
& HYPOTHESES
EVERY PROJECT STARTS
WITH ASSUMPTIONS

20. 3
FOCUS ON
COLLABORATION
PEOPLE ARE
WHAT MAKES EVERYTHING
POSSIBLE

21. 4
FOSTER
MAKING
DON’T DESIGN A PRODUCT
DESIGN EXPERIMENTS

22. 5
MANAGING
OUTCOMES
DON’T TRACK OUTPUT
FOCUS ON OUTCOME

23. 6
DEALING
WITH CHANGE
MENTAL MODELS
PARADIGMS AND BARRIERS

24. The
PROCESS

25. DECLARE
ASSUMPTIONS
FEEDBACK &
RESEARCH
The
PROCESS
RUN
EXPERIMENT
CREAT E AN
2
MVP

26. How
DOES it
WORK?

27. INITIAL PREPARATION
BENCHMARK
KPI
DATA
PERSONAS

28. DECLARE ASSUMPTIONS
PROBLEM &
HYPOTHESES
METRICS
FOR SUCCESS

29. INCEPTION / IMPACT MAPPING

30. PROBLEM STATEMENT
[Our service/product] was designed to achieve
[these goals]. We have observed that it isn’t meeting
[these goals], which is causing [this adverse effect]
to our business.
How might we improve it so that our customers
are more successful based on
[these measurable criteria]?

31. HYPOTHESIS STATEMENT
We believe [doing this] for [these personas]
will achieve [this outcome].
We will know we’re [right/wrong] with
[this qualitative feedback], [quantitative feedback] or
[KPI changes].

32. CREATE AN MVP
SIMPLEST THING
YOU CAN BUILD TO VALIDATE

33. THE BUTTON TO NOWHERE

34. COLLABORATIVE DESIGN

35. USER STORY MAPPING & RELEASE PLAN

36. SKETCHS/WIREFRAMES

37. PROTOTYPING

38. SPRINT PLANNING MEETING

39. CROSS FUNCTIONAL PAIRING

40. RUN EXPERIMENT
JUST DO IT

41. FEEDBACK & RESEARCH
TALK TO
EVERYONE
PATTERNS
& TRENDS

42. CONTINUOUS DISCOVERY

43. LEAN UX WORKFLOW
CONCEPT
PROTOTYPE
VALIDATE
INTERNALLY
ITERATE
LEARN
FROM USER
TEST
EXTERNALLY

44. LEAN UX AGENCY WORKFLOW
CONCEPT
CLIENT
VALIDATES
ITERATE
CLIENT
VALIDATES
ITERATE
LEARN
FROM USER
TEST
EXTERNALLY
PROTOTYPE

45. Some
ISSUES

46. YES! it
DOES!

47. 1
LEAN UX
& SCRUM
LEARNING
MATURE TEAM
CO-LOCATION

48. STAGGERED SPRINTS
DEVELOP
IMPLEMENT
HIGH DEV
LOW UI
IMPLEMENT
DESIGNS
DESIGN
SPRINT 0
DE
DE
CO
CO
PLAN &
GATHER DATA
IMPLEMENT
DESIGNS
N
N
SIG
E
SIG
E
D
D
DESIGN FOR SP2
DATA FOR SP3
SPRINT 1
DATA
TEST SP1 CODE
DESIGN SP3
DATA FOR SP4
SPRINT 2
DATA
TEST SP2 CODE
DESIGN SP4
DATA FOR SP5
SPRINT 3

49. THEMED SPRINTS
THEME
2 WEEKS SPRINT
IDEATION &
SKETCHING
2 WEEKS SPRINT
PLANNING
MEETING
2 WEEKS SPRINT
TEST USABILITY
AND VALUE

50. 2
UX DEBT
& FOCUS
REFACTOR
YOUR UX

51. EXPERIENCE CANVAS

52. 3
TESTS
& SUBJECTS
HARD TO FIND
RECRUTIMENT
EXPENSES

53. THANK
YOU!

54. ?
José E. Rodríguez Huerta
Agile Coach, Software Craftsman & Entrepreneur
I’m on twitter as @jrhuerta