So you want to sell online. Maybe you have never sold a thing in your life, maybe you have a retails store or you are already selling stuff but want to rethink your approach. Have a look at this quick guide, it should help
3. PRODUCTS
how many
TYPES
INVENTORY
DELIVERY
‣ integrated
‣ manual
Nope Information products
Customer pickup
service
productsyes
‣ one
‣ x10
‣ x1000
‣ tracked
‣ no tracking
PRODUCTS
Products are the core of your
ecommerce, so the clearer you define
the world of options around it, the
easier it will be to build a good online
system around it.
DESCRIPTIONS
‣ Images
‣ Textes
‣ Videos
jsavalle.com #DESIGN #MARKETING #INNOVATION
4. PRICES
CURRENCY
PAYMENT
PLATEFORMS
DISCOUNTS
GEO-PRICING
PRICES
‣ one
‣ multiple
the ideas of charging
a different price per
country
‣ Paypal
‣ Stripe
‣ Bank transfer
‣ Cash on delivery
Not all prices are made equal
and a good mapping of your
needs will help to understand
what are the best choices
TAXES
jsavalle.com #DESIGN #MARKETING #INNOVATION
5. CUSTOMERS
CRM
CUSTOMERS
‣ integrated
‣ external
‣ none
What’s a shop without
customers? Map out how you
plan to interact with your
customers to make sure
nothing is left out
SIGNUP MEMBERSHIPS
TRANSACTIONAL
EMAILS
MULTI LINGUALS
jsavalle.com #DESIGN #MARKETING #INNOVATION
COMPLAINTS
6. COMMUNICATION
MARKETING MAP
REFERALS
PAID TRAFFIC
LANDING PAGES
RETARGETING
CONVERSION RATES
ANALYTICS
NEWSLETTERS
MARKETING
No customers will come if you
don’t build a good
communication campaign to close
sales. Think about it too when you
build your project
jsavalle.com #DESIGN #MARKETING #INNOVATION
9. Created with artists and makers in
mind, it works great if you want to
launch quickly with a few products
and on the cheap.
PRICING
Free : Limited to 5 products. (No custom domain. Start on the cheap)
$9/Month for 25 products. (All features)
$19.99/Month for 100 products (All features)
$29.99/Month: 300 products (All features)
EXAMPLES
Check big cartel example
sections:
https://www.bigcartel.com/
examples/
10. WIX is the platform that make
websites on the cheap for the
masses. Can be a good pick if you
want something quick and simple.
It starts at $20 a month
EXAMPLES
Craft
Makers
Shop
in
Australia
Clothing
Company
in the UK
Bracelet
Company
11. Well known ecommerce platform,
proven to work great small and
medium stores. Also has nice
themes and a community of
designers
PRICING
Start at $29/Month - limited to 2 users
For $79/Month - You get 5 users and reports
For $299/Month - You get 15 users, better
reports, and a shipping rates calculator
EXAMPLES
Check Shopify examples sections:
https://www.shopify.com/
examples
12. Woocommerce is the free open
source platform that run nearly
40% of ecommerce websites
online.
EXAMPLES