Introduction to Lean UX. Used as an opening statement of principles in the Lean Startup Intensive 2-day workshop, held July 9-10 2011 in NYC. Facilitated by Josh Seiden and Lane Halley. Hosted with the generous support of Pivotal Labs.

1. INTRO TO LEAN UX Lean UX Intensive (LUXi) NYC, July 9-10, 2011 Josh Seiden, @jseiden

2. What is Lean Startup? Most startups fail… …because they fail to create offerings that people want. Startup risk = market risk + technical risk. Lean Startup is a management approach that entrepreneurs can use to reduce market risk. 2

3. Lean Startup is built on… Eric Ries, “Lean Startup” Steve Blank, “Four Steps to the Epiphany” Lean Manufacturing and Lean thinking If you make something people don’t want, your work is wasted. Agile software development SaaS, open source platforms, internet development frameworks Balanced Team 3

4. Lean Startup and TPS principles Continuous Improvement Challenges – Form a long-term vision and meet challenges with courage and creativity. Kaizen (continuous improvement) – Improve business operations continuously, always driving for innovation and evolution. GenchiGenbutsu(go and see) – Go to the source to find the facts to make correct decisions, build consensus and achieve goals at best speed. Respect for People Respect: Respect others. Make every effort to understand each other, take responsibility and do your best to build mutual trust Teamwork: Stimulate personal and professional growth, share the opportunities of development and maximize individual and team performance. (Source: http://en.wikipedia.org/wiki/Toyota_Production_System) 4

5. What is Lean UX? An approach to User Experience for Lean Startups Every decision you make about your offering is a design decision. Every design decision is a hypothesis. To reduce waste and risk, what is the smallest thing you can make to test your hypothesis? Declare your assumptions and test them. Think, make, check. 5

7. Low-fi

8. Lo-tech

9. External

10. Face-to-face and collaborative

11. Divergent / Convergent

12. Fast

13. Repeatable

14. Routinized

15. Goal-driven

16. Outcome-focused6

17. What will we do this weekend? Saturday Set focus, create hypotheses, design solutions Sunday Get out of the building and validate our assumptions! Learning by doing. Building LEAN UX muscle! 7

18. READY? 8

19. Hypotheses & Minimum Viable Product What hypotheses are there? We believe that person type has trouble/need/desire doing problem/oppty. What is the smallest thing I can make to validate the hypothesis? How will I validate that hypothesis? How will you assess success? We will know we have succeeded when qualitative and quantitative outcome. This will improve KPI.