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Unit 13

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Unit 13 - LO1 - LO5

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Unit 13

  1. 1. – Level 3 Cambridge Introductory Diploma in Media Unit 13: Planning and Pitching a Print based Media Product Jess Sheridan - 1222 St. Andrew’s Catholic School – 64135
  2. 2. 1. Publisher 2. Magazine one 3. Frequency 4. Genre 5. Purpose and meaning 6. Purpose and meaning 7. Purpose and meaning 8. Content 9. Content analysis CONTENTS SLIDE 11. Production process 12. Retail outlets 13. Proof of distribution email 14. Proof of distribution email 15. Format and style 16. Format and style 17. Double page spread analysis 18. Target audience 19. Target audience 20. Target audience
  3. 3. PUBLISHER  Egmont UK Ltd is a top UK children’s publisher, including two children’s book and one magazine division: Egmont Press, which publishes Fiction, and Picture Books; Egmont Publishing, which publishes Classic and Contemporary Characters, Learning and Colour & Activity lists - Egmont Magazines, which prints a variety of top value market- leading children’s magazines. In 1998, 11 titles sold 2,441,163 copies a month Slogan – The slogan is “Don’t bore us, Get to the chorus” which connotes the magazine isn't going to be boring as they are stating they do not want you to bore them. Furthermore, the slogan is quite demanding highlighting the information will be top quality. Moreover, the word ‘chorus’ connotes this is a music magazine as you associate a ‘chorus’ with a song. http://www.welovepopmag.co.uk/terms
  4. 4. MAGAZINE ONE ‘We Love Pop’ is edited by Malcolm Mackenzie, the former music editor of Broadcast International’s invalid free newspaper thelondonpaper, and will launch with a print run of 200,000. “We think popular” is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer themselves to being ‘popular’ and that connotes authority. The advertising campaign will contain point-of-sale activity with retailers such as Tesco, Asda, Co-op, Sainsbury’s, Morrison's and WH Smith Travel, advertising on London buses and digital activity on Stardoll, Sugarscape and Vevo.com. The digital campaign was invented by digital activity Hello World and the outdoor ads were formed and bought in house. •The magazine is owned by ABC • Distributed in both shops and online • Leading competitors include: Bliss, Top Of The Pops and Sugar •The Brand identity of the magazine is a bright bold colours with a happy vibe directed at female teens. Source: http://www.welovepopmag.co.uk/
  5. 5.  ‘We Love Pop’ is a monthly music magazine which launched in September 2011.  It costs £3.99 - As the years went on the magazine got more expensive. The first magazine was £1 then it went to £2.99  It was launched by publishing group Egmont. This magazine was launched by Egmont five years after the teen magazine Smash Hits closed. The first issue sold 119,000 copies. This is very impressive, and reflects the success of the magazine. Also, this magazine is one of the magazines that have done well in times when magazine sales are going down. Social class mostly likely the ABC2 demographic (this is based upon parental income and demographic) as young girls at this age will likely have pocket money to spend.  FREQUENCY http://www.welovepopmag. co.uk/
  6. 6.  These are the shops that sell ‘we heart pop’ magazine RETAIL OUTLETS http://www.campaignlive.co.uk/arti cle/1080493/egmont-launches- new-teen-magazine-we-love-pop#
  7. 7.  ‘We Love Pop’ is the magazine I have chosen for my first magazine and its genre is pop as you can tell by the name.  Genre - Furthermore you can tell the genre is pop because of the colours on the magazine. The bright pink connotes the magazine will primarily aimed for the female gender. Also the bright pink heart appeals to a younger demographic. Also the fact the magazine has used artists such as ‘Little Mix’ and ‘One Direction’ highlight the magazine’s genre is pop because they produce ‘pop’ music and are common in the pop genre especially appealing to young females.  The first issue of the magazine is out on Wednesday (20 July) with a cover price of £1 and its launch will be supported by a marketing campaign, including point of sale, outdoor media and digital.  The magazine will target a core audience of 13-16 year olds. With in-depth interviews with pop stars, behind-the-scenes exclusives, photos and a "high-end cover gift“ designed to appeal to a savvy teen audience. GENRE http://www.welovepopmag.co.uk/ http://www.mediaweek.co.uk/article/1089979/love-pop-teen-mag-posts-strong-first-edition-sales
  8. 8.  The colours establish the house style of the magazine because they stand out to the target audience which are stereotypically teenagers who are attracted by the utopian and vibrant colours. The pink colours connote a female audience and femininity. The pink heart brand identity connotes girls remember it by having a heart as the logo this links to the love and admiration they would have for the pop magazine. The bright yellow colours on the magazine connote to stand out and make the puff promotion eye catching. COLOUR SCHEME & HOUSE STYLE
  9. 9. PURPOSE AND MEANING We Love Pop is a monthly music magazine which launched in September 2011. Each issue contains 68 pages and its target audience is teenage girls aged between 13-16 years old. The masthead looks bold, bright and quirky as it is slanted and the black and pink which stands out. Black normally has quite negative connotations, however here it could simply be used to make the masthead literally “pop” out the page to a pass along audience. The colour pink in the heart is aesthetically pleasing and connotes that it’s a girls magazine. Straplines, including features on fashion, beauty and also about boys. There are supplementary images used which are crucial for this age group as they are attracted to an image led magazine. The verbal code slogan “Don’t bore us. Get to the Chorus” from one of the cover lines connotes to the target audience to be exciting and have a lot of energy, as well as how the readers stereotypically have very little patience. We Love Pop is published by Egmont UK and has circulation figures of around 115,000. The typical content of a We Love Pop issue are articles on artists/bands, interviews, features on film, fashion, technology, and beauty and advertisements from companies also aiming at the teen audience such as Universal Music, Boohoo and So Fragrances.
  10. 10. PURPOSE AND MEANING Price £2.99 – This reveals that the magazine is affordable for teenagers because they get a little bit of pocket money and then can buy the magazine. There are similarly males on the cover for the young girls who find these boys attractive and appealing both in their musical talents and appearance. Features on fashion, film, technology and beauty link to the young female audience also especially when at this age girls are discovering who they are. The font, like on cover is basic and simple as the music and other features can do the talking. Similarly their is an informal feel with the way the editors note looks written almost like an autograph which can link with how magazines have close relationships with their audience. There is quite a busy layout which is still smart and can reflect perhaps how this issue is packed full of amazing things to benefit the target audience.
  11. 11. PURPOSE AND MEANING The masthead looks bold, bright and quirky as it is slanted and the pink and yellow are strong colours that stand out. The cover lines are smart and goes in well with the magazine. They are clear to read and the ones that are highlighted such as “X RATED” and “INSIDE” really stand out for the audience. The Main Head line denotes clearly it’s about Rihanna and shows she is the star appeal, Richard dyer. Also the Main Image is Rihanna which more girls/boys will be interested in because she is a pop star and a singer! This magazine establishes more than just music on the front cover and throughout the magazine because it also has gossip in and items which celebs wear so the girls/boys would want to look more like there favourite celeb and learn more about them. This magazine also the puff promotion says it’s a new magazine which will want the target audience to buy it more for the latest gossip.
  12. 12. CONTENTS ANALYSIS The masthead looks bold, bright and quirky as it is slanted and the black and pink are strong colours that stand out. Black normally has quite negative connotations however here it could simply be used to make the masthead literally “pop”. Similarly the neon pink has connotations of happiness and energy which sparks from the colours used to make it (red and white). This could be a representation of the young teen audience. Pink also has sterotypes associated to the female gender as the young female audience could find the cover male “hot”. There is a direct eye contact which pierces through to the reader and create a real intimate feel as its like the celebs are looking at the reader.
  13. 13.  In this magazine it has interviews with people and how they got famous from the beginning. This magazine also has games inside the magazine on some pages, to keep the younger generation interested in the magazine. Also has gossip about the celebrities and what they do for they're hobbies, so we know more about them. This magazine also broadcasts clothes sites for the target readership of teenagers who want to be looking like their favourite celebrity. CONTENT
  14. 14. PROOF OF DISTRIBUTION EMAIL Leatherhead I sent this email to the Bauer Media because then I know how they process their magazines in the industry.
  15. 15. Date of publication – The first thing to do is to set up a date of publication. Managing the schedule – This is a really important step that you should not take for granted when it comes to the production of a magazine . Editorial and budgetary decision – The next step that is taken during the production process of a magazine is the editorial decision. Content Acquisition – The most important step because without content we can’t have the magazine in the first place. Content therefore is the main piece. Sub-editing – This focuses on one major thing, which is quality control. • Page Layout – In big publications, there is a special team responsible for page layouts called the layout staff. Proofreading – Once the above stage has been completed, the next stage is the proofreading. File emailed to printer – After the proofreading stage, the desktop publishing file of the entire magazine is sent to the printer whose job will be to print the magazine. Distribution – The printing company, having finished with the printing of the magazines, will package them neatly and send them to a warehouse. PRODUCTION PROCESS http://hosbeg.com/the-magazine-production-process/
  16. 16. PROOF OF DISTRIBUTION EMAIL I have forwarded my last message I sent to Bauer advertising company as I didn’t get a response. So therefore I sent another email to find out the production process so that I knew how to produce my magazine like there's as they are my inspiration.
  17. 17. FORMAT AND STYLE The main image of both of these magazines is a current, well known female artist, which is iconic because anyone who is interested in this genre of music will know who they are. In this case they literally represent the music. The cover star also possesses ‘Star Appeal’ (theorist) as it is Cheryl Cole and female readers would look up to her because she’s a singer and would want to be like her. The colour schemes for both of these magazines are pinks and purples, linking back with the target audience of females. Front cover Freebees - Attract a reader to buy the magazine as stereotypical teen favourite goodies are advertised. House style- Bright primary colours create a pop vibe which stand out against each other as they are opposed. Crowed layout expresses how much interesting things the magazine includes. Bold basic fonts are easy to read and eye-catching.
  18. 18. FORMAT AND STYLE The non-verbal code of the main image of the first contents page I have picked is of male pop star Olly Murs, he is an iconic image because again for this genre of music magazine, people will know who he is. Pop music Masthead analysis Uneven framing Medium angle shot makes the female audience feel like they’re right in front of a famous attractive celebrity. Medium close up shot shows a very short distance between the celebrity and the audience. There is selective focus within the frame which gives the audience a choice of what to buy, view or enjoy. Puff promotion - provides a small amount of interesting information about a certain article therefore persuades the reader to buy the magazine and read it. Barcode, price and issue date-informs the customer of vital information.
  19. 19. DOUBLE PAGE SPREAD ANALYSIS Main image- The main image is a motivated image of Meghan Trainor. The pop artist is looking glamorous posing. Pull Quotes - Pull quotes interest the reader as they are quoted by Meghan Trainer and supports what is said in the article. Format - The format of the double page spread consists of a large main image of the artist features and text in columns on the right hand side of the empty space of the picture. Fancy font established by loads of colours to highlight it, house style colours are continued. Often inclusive language used again to involve the reader in the text. Stand First – It briefly summarizes what the page is about in a humorous way. Star appeal (Richard Dyer) – Megan Trainor is a pop singer who appeals to a male audience as she is attractive and also a female audience because she produces good music and is pretty and fashionable.
  20. 20. The target audience is directed at females aged 13-16 years old (Hartley). This age range would stereotypically like music artists such as One direction, Cher Lloyd, Tulisa from N-Dubz and Rihanna as their type of music (R&B/Pop) appeal to a younger audience. Considering the price of the magazine is £2.99 this is a great price for the target audience as it is very affordable for this age group of 13-16 year olds. TARGET AUDIENCE http://www.welovepopmag.co.uk/search/Ri hanna
  21. 21. TARGET AUDIENCE According to socio- economics needs graph the audience would fit in to the categories of D and E because the age is 13-16 year olds therefore they wont have that much income and so they will most likely be highlighted as students and unemployed. The price of the magazine is £2.99 which is also a good price for this age group as they will not have much money to spend. According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them’ on up to date music information and gossip. Also the target audience will be able to learn new songs and new artists from reading the magazine therefore they will be educated by this magazine. Maslow – According to Maslow the audience would be put in the category of “Social climbers”, “survivors” and “Explorers”. The audience are ‘social climbers’ as they like the though of status and having nice things, therefore they will like reading about celebrities who have this status and ‘star appeal’ (Richard Dyer). They would be survivors as they like the thought of knowing the magazine will be released monthly with new information about the music industry. Lastly, they would be explorers as they are driven by social change so reading this magazine they will be updated with new information. http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-magazine- we-love-pop
  22. 22. TARGET AUDIENCE According to the Psychographics table the audience would fit into the categories of ‘Aspirer’ and ‘Explorer’. They would be aspirers because they care about their appearance and are quite materialistic. Therefore if they care about these things they will care about what is inside the magazine and the artists inside the magazine. They would be ‘explorers’ because they will be full of energy and will like difference. Therefore they will all the different information that will be included in the magazine and new music and gossip.
  23. 23. MAGAZINE TWO
  24. 24.  Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs, then still a new technology.  Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.  The magazine was sub-titled "The modern guide to music and more".  Originally it was to be called Cue, but the name was changed so that it wouldn't be mistaken for a snooker magazine. HISTORY OF Q MAGAZINE http://www.qthemusic.com
  25. 25.  Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 70 countries.  “We think popular” is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer to themselves as being ‘popular’ and that connotes authority in a very competitive market place. PUBLISHER
  26. 26. RETAIL OUTLETS http://www.mysupermarket.co.uk/asda- compare- prices/Newsagent/Q_Magazine.html These are the shops that sell Q magazine, The shops that sell Q are; Tesco, Sainsbury’s and Morrison's. ASDA has sold out of copies of Q magazine.
  27. 27.  Date of publication – The first thing to do is to set up a date of publication.  Managing the schedule – This is a really important step that you should not take for granted when it comes to the production of a magazine .  Editorial and budgetary decision – The next step that is taken during the production process of a magazine is the editorial decision.  Content Acquisition – The most important step because without content we can’t have the magazine in the first place. Content therefore is the main piece.  Sub-editing – This focuses on one major thing, which is quality control. • Page Layout – In big publications, there is a special team responsible for page layouts called the layout staff.  Proofreading – Once the above stage has been completed, the next stage is the proofreading.  File emailed to printer – After the proofreading stage, the desktop publishing file of the entire magazine is sent to the printer whose job will be to print the magazine.  Distribution – The printing company, having finished with the printing of the magazines, will package them neatly and send them to a warehouse. PRODUCTION PROCESS http://hosbeg.com/the-magazine- production-process/
  28. 28. GENRE Q magazine does not really have a genre of music as it has a wide range of genres meaning it is eclectic. Its main interest is new releases and upcoming artists they also base on interviews. Their target audience is round 16 plus. Q has been published monthly since 1986 by Bauer Media Group. Q magazine from 1986 Q magazine from 2009. Source: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isub scribe.co.uk%2Fnews%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-album-with-q- 3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e0Y36SuqnA&ust=1443194326638520 In this screen shot it tells you to subscribe to the magazine and what are the latest issue is. Also track of the day, playlists, interviews, columns, Q awards and also things you can win on the website.
  29. 29. PURPOSE AND MEANING Magazine masthead is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too. The headline Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer. The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible ‘British’ feel. The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye- catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which suggests that there is a older target audience. Barcode: The barcode states what issue the magazine and gives the website and price of the magazine. Cover lines: The cover lines are down the sides of the magazine and state what will be inside the magazine to give the reader an insight beforehand.
  30. 30. PURPOSE AND MEANING Straplines “discover Great music” This strapline connotes that reading this magazine gives you the knowledge of different types of music and makes you discover more. Price - £3.90 This is expensive for a magazine Which might show the people buying Them are working people. The target audience for Q magazine are the older generation such as people in their 30's and 40's. The background is in a field which seems really out of place for a music magazine. The colour of the field contrast against the red making a statement by using different ranges of bold colours. The length of the magazine is 8.25cm whiles the width is 11.2cm.
  31. 31. DPS Strapline - The strapline is in red like the colour scheme. Main headline – Is the persons name who they are interviewing. So it makes it clear what the page is about. Main images - The main images convey that that’s who is in the interview and that’s who they are interviewing. The paragraph columns make the page look neater and well set out. Also it is easy it read. The artist who is the main feature is someone who is extremely well known in the music industry, the clothes are smart suggesting he might be a bit indie and might show it through his music as well. The Header of this double page spread is neat and organised also goes in with the picture because he looks smart.
  32. 32.  In the magazine it holds a range of different artists and interviews with people. Also it has facts about how people started off with there music and became famous.  It also has information and facts about the Q magazine awards and how to vote for it and win tickets.  The magazine also has biography’s of famous people and interesting information about them and what they’ve done to get themselves where they are now. CONTENT
  33. 33. CONTENTS PAGE ANALYSIS Heading- which denotes what type of page it is to the reader, it’s the contents page so it will have all the page numbers and say what every page will be. This page also says when songs are released e.g. monthly. Image – Main image reveals that Adele is in the magazine and might have a interview about her or one of her songs has been released. Columns – The columns make the page and the writing look neat and organised and also makes it clear to read what is going on. Date – The date is on this page to tell everyone how new the songs that have come out and if there's an interview how dated that is, so everyone is kept up to date. There is a review at the bottom and it lists new albums, music videos, how to buy, live music & where? And also music books. They have put this there so no one has any questions and doesn't’t need to search anything up on Google because its all in the magazine.
  34. 34. The target audience will be for young adults aged 16 -35+ because there are young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it.  According to Hartley my magazine would appeal to 16-35 year olds, female and male because of the eclectic genre meaning it has a range of genres therefore would appeal to a range of different audiences. Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E. They would fit into the categories of C1 downwards because with the type of magazine this is, it swerves to the younger audience because of the content such as you can win things and the artists like Adele who are young. Furthermore the price of the magazine is £4.50 and this would more likely appeal to the C1 end and the 30 year olds of the scale because it is quite expensive. According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them’ ’ on up to date music information and gossip. Also the target audience will be able to learn new songs and new artists from reading the magazine therefore they will be educated by this magazine. Maslow – “Social climbers” and “survivors” – According to Maslow they like expensive things the target audience would fit into the category social climbers and they will like the celebrities and ‘star appeal’ (Richard Dyer) inside the magazine . The survivors want to know and like the routine of the magazine being produced monthly with new information about the music industry. TARGET AUDIENCE
  35. 35. TARGET AUDIENCE According to the Psychographics table the audience would fit into the categories of ‘Aspirer’ and ‘Explorer’. They would be aspirers because they care about their appearance and are quite materialistic. Therefore if they care about these things they will care about what is inside the magazine and the artists inside the magazine. They would be ‘explorers’ because they will be full of energy and will like difference. Therefore the different information that will be included in the magazine such as new music and gossip.
  36. 36.  Q magazine is an alternative music magazine. - It is published monthly in the UK. It's publishing company is Bauer Consumer Media.  The picture shown conveys that it is a popular magazine for people who like music and music fans but wouldn't’t be as popular for other people. FREQUENCY
  37. 37.  The house style is very manly as the colours used are red and white. The colours are steadily used throughout the page and link in well with each other.  The font's used are very simple, signifying the target audience would be very comfortable and simple and do not need very bold fonts to keep them attracted.  red connotes the colour of fire, so it is associated with energy , danger, strength, power, determination as well as passion, desire, and love. Also black will be in my magazine and the colour connotes power, elegance, formality, and mystery.  The white connotes light and goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. COLOUR SCHEME AND HOUSE STYLE
  38. 38.  In LO1 I am talking about the target audience and the price of Q magazine and We Love Pop magazine. Also the colour scheme and the house style. Q magazine will be my magazine of inspiration and it will help me make and plan my own magazine in the next units. CONCLUSION
  39. 39. 1. Masthead names of ideas 2. Mood board – Ha 3. Conclusion to mood board 4. Mood board – JKZ 5. Conclusion to mood board 6. Mind map - JKZ 7. Mind map – HA 8. Inspiration front cover 9. Inspiration DPS 10. Graphic layout front cover – JKZ 11. Double page spread design – JKZ 12. DPS design 13. Interview draft planning 14. Draft interview 15. Draft interview Fetty Wapp 16. JKZ first analyze hand drawn drafts – front cover 17. JKZ first analyze hand drawn drafts – DPS 18. HA analyze hand drawn drafts – front cover 19. HA analyze hand drawn drafts – DPS 20. Magazine fonts and colours LO2 CONTENTS 21. Magazine masthead/logo 22. My target audience 23. House style of the magazine – JKZ 24. House style of the magazine – HA 25. Conclusion
  40. 40.  HA - Font style name: Franklin Gothic Medium (Body)  JKZ - Font style name: Franklin Gothic Medium (Body)  Audio - Arial Black – bold  MM ( music magazine) - Font style name: Franklin Gothic Medium (Body)  Generation music - Font style name: Adobe Caslon Pro  Serious sound - Font style name: Avenir Black Oblique  Trap- Font style name: Bangla MN  Base Chosen names:  HA  JKZ  I wanted to choose a basic font because its simple but also clear so you can still see it clearly. MASTHEAD NAMES IDEAS
  41. 41. MOOD BOARD - HA
  42. 42.  I chose these pictures for my mood board because they are singers and rappers that are in teenage magazines. This is important because the audience can personally identity (Katz) with my magazine and it would interest them by attracting them by the pictures.  For example, Ed Sheeran is a pop singer and teenagers mostly listen to pop music, like on Capital and Kiss FM. CONCLUSION TO MY MOOD BOARD
  43. 43. MOOD BOARD - JKZ
  44. 44.  I have placed these images on my mood board because they are older singers/rappers and would be ideal for the older generation who listen to them.  The genre for Artic monkeys is indie rock, therefore I have chosen to put this in my mood board because I have a range of genres, like R&B, Rock and Bass. CONCLUSION TO MY MOOD BOARD
  45. 45. Generation of Ideas Colour Schemes Strapline Names Brand Identity ImagesFrequency of Release Target Audience Price £2.70 I chose this price because its cheap enough for students to buy it and also its monthly. The colour scheme would be red, black and grey because its like my magazine of inspiration which is Q. The colour red connotes energy and fire therefore it highlights my magazine is going to be full of new music information and will always keep you up to date. Furthermore, it is eye catching and stands out which is good for when it is distributed into shops. I chose black because it is bold and easy for the audience to read. 1. Get to know the world 2. A lot can happen in a month 3. Expand your mind, explore the world. 4. Live the interesting life. 5. No other gossip will do. My target audience would be teenagers aged 13-18. I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they aren’t restricted to reading and listening to the songs. I’d ensure there is synergy with my magazine through: Facebook •Twitter •Instagram •Internet •Adverts MIND MAP - JKZ On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet. It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern.
  46. 46. Generation of Ideas Colour Schemes Strapline Names Brand Identity Images Frequency of Release Target Audience Price £2.99 I chose this price because its cheap enough for students to buy it and also it’s a monthly magazine so it’s a good price. 1. Get to know the world 2. A lot can happen in a month 3. Expand your mind, explore the world. 4. Live the interesting life. 5. No other gossip will do. My target audience would be teenagers aged 13-15. I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they aren’t restricted to reading and listening to the songs. I’d ensure there is synergy with my magazine through: • Facebook • Twitter • Instagram • Internet • Adverts MIND MAP - HA On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet. It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern. The colour scheme would be black and white and blue. Because the blue would stand out with the white and black in the background of things.
  47. 47. INSPIRATION FRONT COVER The Masthead is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too. The writing ‘ Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer. The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible ‘British’ feel. The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which suggests that there is a older target audience.I'm going to repeat the colour scheme and the house style (Repeat, Steve Neale 1980)
  48. 48. INSPIRATION DPS Strapline - The strapline is in red like the colour scheme. Main headline – Is the persons name who they are interviewing. So it makes it clear what the page is about. Main images - The main images convey that that’s who is in the interview and that’s who they are interviewing. Steve Neale – 1980; “Genres are instances of repetition and differences” therefore I will repeat things such as the image at the top of the page. The paragraph columns make the page look neater and well set out. Also it is easy it read. The artist who is the main feature is someone who is extremely well known in the music industry, the clothes are smart suggesting he might be a bit indie and might show it through his music as well. The Header of this double page spread is neat and organised also goes in with the picture because he looks smart.
  49. 49. GRAPHIC LAYOUT FRONT COVER - JKZ Image of Artist JKZ strapline Headline quote Main headline Cover lines Barcode & price & date I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn’t need moving around on the page.
  50. 50. DOUBLE PAGE SPREAD DESIGN - JKZ Interview Information Information Information Image Image Image Information Headline
  51. 51. FRONT COVER IDEA - HA I have produced a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn’t need moving around on the page. I have also found it easier with this graphic layout because if I don’t like something I can easily change it inside of rubbing it out or starting again on paper. It is good to produce a graphic layout so you can finalise the layout of your magazine.
  52. 52. DOUBLE PAGE SPREAD DESIGN - HA Interview heading Image of artist Info about the artist Info about the artistInfo about the artist HEADING Image
  53. 53. INTERVIEW DRAFT PLANNING I have had to draft plan an interview for my magazine but took inspiration from an interview in Q magazine. In this lay out the text and images are spread out and have space. It has a clear heading that it is an interview and who about. Also this page layout has two artistes on it being interviewed. In this interview they are talking about two artists and has pictures to show highlight who they are talking about.
  54. 54.  I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine.  Fetty Wapp is the star producers appeal (Richard Dyer) because he’s always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is.  I also chose Fetty because he’s an easy person to interview and he’s laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot. DRAFT INTERVIEW
  55. 55.  Fetty takes time out from making his third album to speak to us JKZ about life inside and outside of the music world.  Hello Fetty, glad I’m finally getting to interview you, how are you and what have you been doing this week?  Hi Jess, I am great thanks, hope all you lot are good at JKZ. This week has been so busy man considering I am in the process of making my third album, which is going to be seriously good, watch out, and listen out!  Glad to hear it, we are so excited to hear your new album. What is your album going to be called?  I can’t actually tell you that right now, it is a secret (laughs). But trust me it will be big as after the third album I am going to take some time out of writing music and have some chill time.  You can tease us like that Fetty. So outside of work considering you are going to be taking some time out. What kind of music do you listen to? Do you listen to your own music?  (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment I am such a Bieber fan. Did you watch him at the Brits? He was serious class. Oh and Rihanna and Drake with their song “Work”, loved it! That type of music is more up my street!  Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So what’s your life style out of work? What are your hobbies?  I do love a good party with my mates usually at the weekend though as I’m busy writing my music on the weekdays. I don’t really have any hobbies to be honest, my life is all about music but I am always attending music festivals and gigs especially in London. I went and saw ‘Rocky N.T.I’ at a gig a couple of days ago actually. DRAFT INTERVIEW TO FETTY WAPP
  56. 56.  What are your favourite festivals to go to then Fetty?  Oh I do love a festival! I go to loads, mainly in the summer – if I’m not playing in them. I went to ‘We Are Fest’ last summer in July it was proper good, definitely my fav fest. I am going to be playing at ‘V Fest’ this year, which I am also proper, excited about.  We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music?  I was 15 when I knew I wanted to be about music. My dad was into music and would always play it around me. So that helped me get into music and know about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should take it further.  What advice would you give to your fans if they wanted to become like you?  Be yourself and keep producing and never give up. The industry is really hard to get into so you have to make your way up, because it’s all worth it when you put all the hard work in and it gets easier.  You have lots of fans so that is some great advice. Who are your main fans out there? What age group?  I love my fans and I thank every single one of them, I would not be anywhere without them so I am really greatful for all their love and support and mainly for buying my albums. I would say my main fans are the ages of 16 -25 year olds especially the younger ones because of my rapping and the words I use in my songs can be said as quite street.  Has it been a rough road for you then?  Yea it has been a rough road. My parent’s spilt up when I was 15. I mostly lived with my dad when it happened because my mum was in and out of hospital because she had depression, because of that I focused more on music as it made me feel better about the situation.  Sorry to hear that Fetty, although its good to see your life back on track! Thank you for taking the time to speak to us about your life outside the music industry hopefully you’ll come back and speak to us soon. DRAFT INTERVIEW TO FETTY WAPP CONTINUED
  57. 57. JKZ FIRST ANALYSE HAND DRAWN DRAFTS FRONT COVER I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page. Strapline – My strapline is “A lot can change in a month” I put the strapline here so then the reader will see it once they see my logo. This is relevant because when they read my strapline they will associate with the brand of my magazine. Cover lines – As the main story is at the bottom I have decided to put the cover lines above it to make them stand out to the reader. Cover lines are stories which are In the magazine. House style – My house style colours are red, white and black. I choose these colours because they all go together and suit the age range of my magazine and genre of it. Barcode – On my barcode I will have the issue date and price inside the barcode. The issue will be number 1 because it will be a brand new magazine. I will place the barcode above the main story just like in my magazine of inspiration Q Puff promotion – Puff promotion allows the audience to win something. In my magazine thy are able to win iTunes festival tickets. Having a puff promotion is god because the audience are more like to buy the magazine if they want to win something. Masthead – the masthead is the title of the magazine which is JKZ. My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The background will be red and the writing will be white.
  58. 58. ‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page. JKZ FIRST ANALYSE HAND DRAWN DRAFTS DPS Pull quote from interview - I have put the pull quote on my page because it fills up empty space on the page and also when the reader sees it they will want to read on and find out what happens. Main image – I put the main image in the middle to make it stand out also to illustrate to the readers who's the main artist is. Main story title – compared to my other ideas for the main title, I wanted to make it diagonal to make it unique to the reader. Stand first – The stand first is very important because it’s the first thing people see as the topic. The text is also eye-catching for the reader so they will see it first.
  59. 59. HA ANALYSE HAND DRAWN DRAFTS FRONT COVER I used this layout because its not the same as Q magazine and I wanted it to be a bit different. The ‘headline quote’ is next to the picture so they look at the picture and then see the headline after. The barcode and price has been put at the left hand side at the bottom to not make it stand out as much as the other bits on the page. Also it is there to show the price and the date it is released.
  60. 60. HA ANALYSE HAND DRAWN DRAFTS DPS On this page there are a lot of images around and bits of information to show what the reader is reading about and not getting bored. The ‘Headline quote’ is placed in a star to make it stand out to the reader. I have placed the Puff promotion in a star to make it stand out and noticeable. Interview headline is at the top of the page to make it clear what the page is about and what type of page it is.
  61. 61. MAGAZINE FONTS AND COLOUR Front name Font preview Font usage Myriad Pro MASTHEAD Big, bold headline but simple to catch other peoples attention. PT Serif Caption PUFF PROMOTION Funky but professional font to make the stand out more and eye catching. PT Sans COVER LINES Plain simple and directed font. To come across being serious and professional. Myriad Pro Strapline T h i c k b o l d writing for it to stand out and maybe be a bright colour. I wanted to keep my fonts for my magazine simple, these are the fonts I have tested out for my magazine.
  62. 62.  My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The font style is ‘Myriad Pro’ with the font colour being white with a red background similar to Q. My colour scheme will be Black, white and red. Because its similar to my magazine of inspiration. MAGAZINE MASTHEAD/LOGO
  63. 63. M y t arget a udience The target audience according to H artley will be for young adults aged 1 6 -35+ because they’re more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it.  According to Hartley my magazine would appeal to 16 -35 year olds, female and male because he looked at gender and age. Also According to s ocio- economics needs graph the audience would fit in to the categories of C1, C2, D a nd E because the age is 16-35 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed. According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them.’ M aslow – “social climbers” and “survivors” as they like nice things and ‘star appeal’ (Richard Dyer). Survivors because they like routine and the thought of knowing “JKZ” will be released monthly with new information (social climbers). Psychographics - the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Q m a gazine i n fluence o n m y m a gazine Qs magazine is aged at adults ages 30+  Would be based on the B and C2 demographics. Hartley’s 7 Subjectivities this chart illustrates that the percentage demographic of readers are male aged 20-50 years old . The theory Katz places more focus on the consumer, or audience .  MY TARGET AUDIENCE
  64. 64. The house and style of my magazine will be modern and the colours will be mainly red, red connotes the colour of fire, so it is associated with energy , danger, strength, power, determination as well as passion, desire, and love. Also black will be in my magazine and the colour connotes power, elegance, formality, and mystery. but will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on all the pages. I choose these colours because they all go together and suit the age range of my magazine and genre of it. I will be ‘repeating’ (Steve Neale - 1980) my masthead throughout my Magazine as well as my house colours, this keeps it consistent so people will notice it more. HOUSE STYLE OF THE MAGAZINE - JKZ
  65. 65. HOUSE STYLE OF THE MAGAZINE - HA I used these colours for my second magazine because they are similar to the ‘We Love Pop’ and Q magazine I analyzed. That shows I have used my magazine of inspiration for this magazine. Colour Scheme will be Dark red, blue and black. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market. The colour dark red represents power and strength. I have used this colour for my magazine to suggest that the magazine is a powerful magazine and will attract the target audience. I have also chosen the colour black to show mystery and the unknown this will make the audience intrigued and wanting to read more.
  66. 66.  In LO2 I have been researching more about what I will be putting into my magazine and deciding who will be in it and also how it will look on the front cover, where I will put the logo and headings and cover lines.  Also I looked into the mind map and what ideas I can put on my magazine e.g. cover head, puff promotion, what I will call my magazine and the barcode etc.  I also looked into a mood board for ideas of whom I would put in my magazine.  Overall it was easier to design everything this way to help me know and find out what I wanted my magazine to be like and what style of magazine I wanted.  The conclusion for all this is the analyzing of the magazines and then being able to make your own front cover by drawing drafts of it so you can change what you’ve done wrong to improve. CONCLUSION
  67. 67. SURVEY MONKEY I got 11 responses of my survey monkey and this graph highlights the type of responses I got. All the questions reveal what type of things people are into and how much they would be spending on their magazine.
  68. 68. MAGAZINE QUESTIONAIRE This graph illustrates they’re more female than males who filled out this questionnaire and what type of demographic is the magazine designed for or who is attracts.
  69. 69. MAGAZINE QUESTIONAIRE This question reveals that there are more old teenagers who filled this out than older adults. This could mean that the target audience is for teenagers and young adults.
  70. 70. MAGAZINE QUESTIONAIRE This question has a variety of answers to it so the genre could be anything which that reader likes. This helps me with making my magazine because then I can relate the magazine to everyone.
  71. 71. MAGAZINE QUESTIONAIRE On this question it highlights how often people buy a magazine and most of the people who answered it said every month or never. This can help me decide whether to produce my magazine monthly or weekly and looking at the results I need to make it every month so it suits what people want more.
  72. 72. MAGZINE QUESTIONAIRE In my survey monkey questionnaire and it shows how much people would spend on a magazine. Most people said £1-2 which would more be for an older magazine. And the more expensive magazine like the £3-4 would be for a kids magazines because they would have toys in them so would be more expensive.
  73. 73. MAGAZINE QUESTIONAIRE On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This helps me with making my magazine so I know what to put on my magazine so everyone will enjoy reading it.
  74. 74. MAGAZINE QUESTIONAIRE This question on my questionnaire is asking if you’d buy a magazine for the gift. Most people said ‘yes’ this can reveal they are not buying the magazine for the information therefore they might be putting it in the bin and just having the toy. The rest of them said ‘no’ which means they would want to buy the magazine for the information inside the magazine and not just the toy. This also helps me with my magazine by deciding whether to have a gift in the magazine or not.
  75. 75. MAGAZINE QUESTIONAIRE This question on my questionnaire is asking if you would subscribe to a magazine? Most people said ‘no’ this conveys how a magazine subscription service may not be as popular as buying it in the store.
  76. 76. MAGAZINE QUESTIONAIRE I gained feedback when I asked people what their favorite artistes were, the reason for doing this is to know what type of artists and genre of music I would include and will help me with making my magazine.
  77. 77. MAGAZINE QUESTIONAIRE This question on my survey monkey connotes why would you buy the magazine? And most people said for the gossip and for the pictures this conveys due the my young target audience they would prefer more gossip and images, so when creating my magazine I know not to put loads of content inside it.
  78. 78. Format: I am going to create a magazine in the genre of pop. Working Title: My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre: My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content: ‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.
  79. 79. Style or Approach: The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because it’s my magazine of inspiration. The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience: PRICE; £2.70 The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: What will the size of the magazine be (A3, A4) and why I intend to make 16 pages including the front and back cover. It will be A4 in size.
  80. 80. Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop articles on the front cover. Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people entertained and focused on the magazine. Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine and I have changed it around as well. Content – My magazine will be full of images and games for the young teens to play and not get bored with it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then make more of a profit by it. Style or Approach - My magazine won’t be the same text all the way through. There will be some pages which will be out going and bright to catch peoples eyes more. Audience – My target audience will be girls 11- 17 Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so the young girls can put them in their rooms. Frequency - My magazine will be £2.70, and it will be a monthly magazine.
  81. 81.  In my proposal I talk about my target audience and how much my magazine will be also I talk about the colour scheme and house style. I made a proposal before I started making my magazine so I have ideas for my front cover and double page spread. CONCLUSION TO MY PROPOSALS
  82. 82. JKZ FIRST ANALYSE HAND DRAWN DRAFTS FRONT COVER I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page. Strapline – My strapline is “….” I put the strapline here so then the reader will see it once they see my logo. This is relevant because when they read my strapline they will associate with the brand of my magazine. Cover lines – As the main story is at the bottom I have decided to put the cover lines above it to make them stand out to the reader. Cover lines are stories which are In the magazine. House style – My house style colours are red, white and black. I choose these colours because they all go together and suit the age range of my magazine and genre of it. Barcode – On my barcode I will have the issue date and price inside the barcode. The issue will be number 1 because it will be a brand new magazine. I will place the barcode above the main story just like in my magazine of inspiration Q Puff promotion – Puff promotion allows the audience to win something. In my magazine thy are able to win iTunes festival tickets. Having a puff promotion is god because the audience are more like to buy the magazine if they want to win something. Masthead – the masthead is the title of the magazine which is JKZ. My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The background will be red and the writing will be white.
  83. 83. ‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page. JKZ FIRST ANALYSE HAND DRAWN DRAFTS DPS Pull quote from interview - I have put the pull quote on my page because it fills up empty space on the page and also when the reader sees it they will want to read on and find out what happens. Main image – I put the main image in the middle to make it stand out also to show the readers who's the main artist is. Main story title – compared to my other ideas for the main title, I wanted to make it diagonal to make it unique to the reader. Stand first – The stand first is very important because it’s the first thing people see as the topic. The text is also eye-catching for the reader so they will see it first.
  84. 84. HA ANALYSE HAND DRAWN DRAFTS FRONT COVER I used this layout because its not the same as Q magazine and I wanted it to be a bit different. The ‘headline quote’ is next to the picture so they look at the picture and then see the headline after. The barcode and price has been put at the left hand side at the bottom to not make it stand out as much as the other bits on the page. Also it is there to show the price and the date it is released.
  85. 85. HA ANALYSE HAND DRAWN DRAFTS DPS On this page there are a lot of images around and bits of information to show what the reader is reading about and not getting bored. The ‘Headline quote’ is placed in a star to make it stand out to the reader. I have placed the Puff promotion in a star to make it stand out and noticeable. Interview headline is at the top of the page to make it clear what the page is about and what type of page it is.
  86. 86. GRAPHIC LAYOUT FRONT COVER - JKZ Image of Artist JKZ strapline Headline quote Main headline Cover lines Barcode & price & date I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn’t need moving around on the Page.
  87. 87. DOUBLE PAGE SPREAD DESIGN - JKZ Interview Information Information Information Image Image Image Information Headline
  88. 88. FRONT COVER IDEA - HA I have made a Graphic layout Of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn't’t need moving around on the Page. I have also found it easier with this graphic layout because if I don’t like something I can easily change it inside of rubbing it out or starting again on paper.
  89. 89. DOUBLE PAGE SPREAD DESIGN - HA Interview heading Image of artist Info about the artist Info about the artistInfo about the artist HEADING Image
  90. 90.  I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine.  Fetty Wapp is the star producers appeal (Richard Dyer) because he’s always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is.  I also chose Fetty because he’s an easy person to interview and he’s laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot. DRAFT INTERVIEW
  91. 91.  Fetty takes time out from making his third album to speak to us JKZ about life inside and outside of the music world.  Hello Fetty, glad I’m finally getting to interview you, how are you and what have you been doing this week?  Hi Jess, I am great thanks, hope all you lot are good at JKZ. This week has been so busy man considering I am in the process of making my third album, which is going to be seriously good, watch out, and listen out!  Glad to hear it, we are so excited to hear your new album. What is your album going to be called?  I can’t actually tell you that right now, it is a secret (laughs). But trust me it will be big as after the third album I am going to take some time out of writing music and have some chill time.  You can tease us like that Fetty. So outside of work considering you are going to be taking some time out. What kind of music do you listen to? Do you listen to your own music?  (Sarcastic/laughing) Bit of classical actually. I joke, I joke. I love my music and I do love listening to it but obviously I listen to it everyday so it can get a bit repetitive. At the moment I am such a Bieber fan. Did you watch him at the Brits? He was serious class. Oh and Rihanna and Drake with their song “Work”, loved it! That type of music is more up my street!  Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So what’s your life style out of work? What are your hobbies?  I do love a good party with my mates usually at the weekend though as I’m busy writing my music on the weekdays. I don’t really have any hobbies to be honest, my life is all about music but I am always attending music festivals and gigs especially in London. I went and saw ‘Rocky N.T.I’ at a gig a couple of days ago actually. DRAFT INTERVIEW TO FETTY WAPP
  92. 92.  What are your favourite festivals to go to then Fetty?  Oh I do love a festival! I go to loads, mainly in the summer – if I’m not playing in them. I went to ‘We Are Fest’ last summer in July it was proper good, definitely my fav fest. I am going to be playing at ‘V Fest’ this year, which I am also proper, excited about.  We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music?  I was 15 when I knew I wanted to be about music. My dad was into music and would always play it around me. So that helped me get into music and know about it more and know about the instruments. I started rapping at school with a group of friends as a joke and then they all told me I was good and should take it further.  What advice would you give to your fans if they wanted to become like you?  Be yourself and keep producing and never give up. The industry is really hard to get into so you have to make your way up, because it’s all worth it when you put all the hard work in and it gets easier.  You have lots of fans so that is some great advice. Who are your main fans out there? What age group?  I love my fans and I thank every single one of them, I would not be anywhere without them so I am really greatful for all their love and support and mainly for buying my albums. I would say my main fans are the ages of 16 -25 year olds especially the younger ones because of my rapping and the words I use in my songs can be said as quite street.  Has it been a rough road for you then?  Yea it has been a rough road. My parent’s spilt up when I was 15. I mostly lived with my dad when it happened because my mum was in and out of hospital because she had depression, because of that I focused more on music as it made me feel better about the situation.  Sorry to hear that Fetty, although its good to see your life back on track! Thank you for taking the time to speak to us about your life outside the music industry hopefully you’ll come back and speak to us soon. DRAFT INTERVIEW TO FETTY WAPP CONTINUED
  93. 93. The house and style of my magazine will be modern and the colours will be mainly red, red connotes the colour of fire, so it is associated with energy , danger, strength, power, determination as well as passion, desire, and love. Also black will be in my magazine and the colour connotes power, elegance, formality, and mystery. but will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on all the pages. I choose these colours because they all go together and suit the age range of my magazine and genre of it. I will be keeping my masthead throughout my Magazine as well as my house colours, this keeps it consistent so people will notice it more. HOUSE STYLE OF THE MAGAZINE - JKZ
  94. 94. SECOND HOUSE STYLE OF THE MAGAZINE - HA I used these colours for my second magazine because they are similar to the ‘We Love Pop’ and Q magazine I analyzed. That shows I have used my magazine of inspiration for this magazine. Colour Scheme will be Dark red, blue and black. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market. The colour dark red represents power and strength. I have used this colour for my magazine to suggest that the magazine is a powerful magazine and will attract the target audience. I have also chosen the colour black to show mystery and the unknown this will make the audience intrigued and wanting to read more.
  95. 95. TEST PHOTOGRAPHY – FRONT COVER & DPS These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression, her clothes are up to date in fashion it could also inspire people to dress like her. Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on Fetty Wapp which is a boy and would fit the stereotype of the genre.
  96. 96. PLAN FOR IMAGES
  97. 97. PLAN FOR IMAGES
  98. 98. My t a r g e t a u d i e n ce The target audience will be for young adults aged 1 6 - 3 5 + because they’re more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and listening to it.  According to Hartley my magazine would appeal to 16 -35 year olds, female and male because he looked at gender and age. Also According to s o c i o - e c o n om i c s needs graph the audience would fit in to the categories of C 1 , C 2 , D a n d E because the age is 16 -35 ye ar olds therefore they wont have that much income and so they will be highligh ted as students and unemployed. According to K a t z the target audience would fit into the category ‘Diversi on’ . As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them.’ Ma s l o w – “social climbe rs” and “survivo rs ” as they like nice things and ‘star appeal’ (Richard Dyer). Survi vo rs because they like routine and the thought of knowing “JKZ” will be released monthly with new informa t io n (social climbers ). p sychographics - the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. Q ’ s t a r g e t a u d i e n ce Qs magazine is aged at adults ages 30+  Would be based on the B and C2 demograph ics. Hartley’s 7 Subject i v i t ies this chart illust ra tes that the percentage demographic of readers are male aged 20-50 years old . The theory Katz places more focus on the consumer, or audience .  MY TARGET AUDIENCE
  99. 99.  This magazine would have to have something special about it which attracts the reader more because it’s a competitive business to get into with magazines and more people will be against you for doing the same genre as you.  To be ahead of the magazine market is to have a unique ideas and a suitable magazine for your genre.  Although by gaining a higher readership than the competitors is by having a low price for your magazine so people would by the cheapest one but still have good context inside and the same as a expensive magazine. MAGAZINE MARKET PLACE
  100. 100.  My magazine will cost £2.99 because all teenagers in the age range will be able to afford it with their pocket money.  Also it’s the same price as the Q magazine which makes it more real.  Hartley's 7 subjectivities and how age, gender, class, self image , nationality, family and ethnicity should be considered when looking at spending power. SPENDING POWER Source: http://magazines.bauermediaadvertising.com/magazines/detail /Q
  101. 101.  Firstly, I created a my front cover by using a template which was called the international option.  Then I used paint bucket and had a grey background but then thought that was boring so I used the gradient tool and made it fade out a bit to make it more interesting.  Next I inserted my logo for ‘JKZ’ onto my front cover and edited it with the drop down shadow by using blending options.  Then I added the text ‘Fetty Wapp’ by using the text tool to add the text in. Then I used the blending options and made the text bolder and clearer.  Next I added the picture of Will onto a separate document and used the quick selection tool and deleted the background of it so its just will, secondly I used the ‘blending options’ and edited around the edges of him to make them smoother. STEP BY STEP TO MAKE MY FRONT COVER
  102. 102.  I then selected the photo of Will and dragged it onto my front cover template and resized it to the size I wanted.  Next I changed the colour of the ‘Fetty Wapp’ to a light grey colour because I couldn't’t see it with the bottom of the picture also being a dark colour and wanted it to stand out more.  I then added the puf f promotion onto my front cover; I made a small red circle using the shape tool and then used the paint bucket the make it red. Then I wanted it to stand out more so I used the blending options and made it have a little shadow on it. Then I added some text on it and advertised a festival in it too.  Af ter that, I made a barcode; by doing this I had to use the public drive videos and I got a barcode and inserted it onto my magazine, then I put the details of when my magazine is released (monthly).  Next I added some icons above it like Facebook & Twitter to show where you can promote it more. Also I put a Hash tag so people can Hash tag the magazine more and get more people involved with knowing about it. STEP BY STEP TO MAKE MY FRONT COVER
  103. 103.  Lastly, I Added who is featured in my magazine. By doing this I used the Text tool and made some lines to out underneath as it’s the same in my magazine of inspiration. STEP BY STEP TO MAKE MY FRONT COVER
  104. 104.  Firstly, I opened my DPS template up and changed the background to white using the paint bucket tool. Then I added my ‘JKZ’ logo by going to insert and added my JKZ logo as a picture.  Then I made two separate pictures and added two versions of will to go at the top. I used the quick selection tool and deleted the background and then used ‘filters’ to make an effect on will and I chose the cartoon one. Then I made them face each other and made it into one photo.  After that I added in my interview with Fetty wapp. And made columns for the writing to go, also for it to look smart and organized.  Next I made page numbers to go at the bottom of the page. I used the text tool and made little numbers and moved them where I wanted then I also put my logo JKZ next to it as it’s the same in my magazine of inspiration.  I then added a heading using the Text I found on Da font and downloaded it to my text tool and used it. I had to made it big enough to fill half a page and stand out a lot. STEP BY STEP TO MAKE MY DPS
  105. 105. MAGAZINE FLAT PLAN - JKZ Contents page Top 10 iTunes playlist Tour information Editors note Article Advert Reviews eg, albums Answers JKZ
  106. 106. MAGAZINE FLAT PLAN - JKZ Top 10 Music videos Article Page numbers/contents Interview with Ed Sheeran My DPS Introducing new bands & songs Tour information on Adele Images JKZ
  107. 107. MAGAZINE FLAT PLAN – HA HA Free posterInterview with Ed Sheeran Article Images Advert Reviews eg, albums Advert Article Images
  108. 108. MAGAZINE FLAT PLAN – HA HA back page Barcode/c ost Tour information Tour information Advert Reviews eg, albums
  109. 109.  My magazine flat plan is useful because it enables me to see what my magazine would look like in full and what will be included inside the magazine. I can also see where my double page spread will go. MAGAZINE FLAT PLAN CONCLUSION
  110. 110. MAGAZINE FINAL FRONT COVER My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The font style is ‘Myriad Pro’ with the font colour being white with a red background similar to Q. The competition in the market will be with Q, NME, XXL and Kerrang! because they are magazine of a similar genre. I am going to change a couple colours on my magazine from my ‘Q’ inspiration magazine and I am going to repeat the interview on another page of my magazine. My colour scheme is Red, Black and Grey Masthead – Is he same deign as Q’s masthead. Cover lines- I put my cover lines in the same place as Q’s so both magazines are similar. Barcode - I placed the barcode in the same place as Q’s magazine, which I am keeping the same. The main image – the main image Is in the same place as the one on Q’s magazine.
  111. 111. MAGAZINE FINAL DPS On the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine. There is a whole interview of him inside the life of the music industry and outside. I have used the same colour such as red and black similar to the front cover to keep up with the brand identity.
  112. 112. MAGAZINE FRONT COVER SECOND IDEA My magazine will be called HA because it stands for ‘High Audio’ as it relates to music and the word ‘Audio’ connotes straight away to the audience that the magazine will provide you with music information. The word ‘High’ connotes the information will be top quality and up to date. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market, alongside other competitors such as Q, NME & XXL.
  113. 113. MAGAZINE DPS SECOND IDEA On the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine. I have used the same colour blue as on my front cover to keep up with the brand identity.
  114. 114.  In conclusion my magazine JKZ will feature Fetty Wapp on the front cover and double page spread. I have made a few changes compared to my plans as I feel the changes I have made make my front cover and DPS look more professional now I have finished I will be pitching my idea of JKZ and HA. CONCLUSION
  115. 115. ENVIRONMENT OF PRESENTATION This is the environment I have presented my work in and the desks and computers are where everyone was sitting to see my work being presented. Also the projector was being used to project my presentation onto the screen so its big and clear for everyone to see. The clicker was used to change slide easily and with no fuss. Also it has a laser on the end of it so I pointed out what was important in my presentation.
  116. 116. EVIDENCE OF PITCH AND WITNESS STATEMENT This screen shot illustrates me presenting my pitch to everyone. Based on verbal feedback from everyone it helped me correct my mistakes throughout my magazine. Once I completed my pitch I was given a witness statement from the head publisher which helped me also improve on my pitch. A negative on the feedback that I got was that I needed to add more detail to the slides I had done. By having this as written feedback it means I can go back and check if I have done everything correctly and not miss anything out.
  117. 117.  http://www.pcworld.co.uk/gbuk/computing/laptops-703- c.html - Where I brought the laptop  http://www.theconstructionindex.co.uk/company/Multifab- Metals-Engineering-Ltd/22452 gclid=CI3I7Z_2zsoCFdS7GwodcggJyA - Where I found the building I will be renting.  http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/ 1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2 /2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C3 3008988.htm - Where I found the chairs. SOURCES FOR PRESENTATION
  118. 118.  PowerPoint  Prezi – I Uploaded my PowerPoint to Prezi  Work document – I had all my proposals on there. And my production plan  Internet – I had to search survey monkey up on there and use N.craftswordpress for some useful help/tips.  Public drive – I used the public drive to check my whiteness statements and use it for example help.  Paper & pens – I used paper and pens to draw my hand drawn drafts out. MATERIALS USED
  119. 119. Feedback of Pitch – Witness Statement These are the feedback comments I got given back when I finished my presentation. This helps me know what I need to re-do and what things I have done well in.
  120. 120. FEEDBACK OF PITCH – SURVEY MONKEY This is my feedback from my presentation. This shows what I can improve on my magazine, this also helps me to know what I can improve on and make everything perfect.
  121. 121. FEEDBACK OF PITCH – SURVEY MONKEY This question on the survey reveals that most people would recommend my magazine to other people and 1 people wouldn't’t recommend it and the other 1 people would think about recommend it.
  122. 122. Pitch Improvements DPS – incomplete and lacking in convention such as the drop capital Distribution – “amount of the copies I’ll be doing” – distributing? Put into circulation? LACKING in industry terminology Flat plan – lacking in conventional layout “I’m going to be using Facebook because it’s cheap” – how do you know this?
  123. 123. DPS IMPROVEMENTS I added a drop capital so it makes the interview stand out and look appealing to the audience. I created my DPS on ‘In design’ so it will created my columns and layout for my magazine for me which made it easier to create my magazine. I have changed the colour of the interviewer to red (which is also my house style) and It also made it look separated and neater.
  124. 124. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) http://hosbeg.com/the-magazine-production-process/
  125. 125. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) http://hosbeg.com/the-magazine-production-process/
  126. 126. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) http://hosbeg.com/the-magazine-production-process/
  127. 127. BEFORE PITCH IMPROVEMENTS - CHANGES TO FLAT PLAN AFTER My magazine flat plan was only 32 pages before I made the corrections which is only for a weekly magazine therefore I changed my magazine flat plan by adding more pages and now I have 64 pages.
  128. 128. PITCH IMPROVEMENTS - CHANGES MADE- FRONT COVER. Before After
  129. 129. FINAL FRONT COVER I have changed the puff promotion to make it stand out more and visible to the reader. I have put a white outline on the main headline because you couldn’t see it clearly without it. Also it looks more professional I have moved the coverlines to the right more so they didn’t cover Will’s face and then made him stand out more. Before I have kept my logo the same throughout my magazine because when pitching people preferred this logo compared to my other one. I have changed the main image because this image fitted the genre to my magazine more.
  130. 130.  My launch date is 9th July 2016  I have some upcoming festivals in my magazine for V Festival & wireless & reading. These festivals are in my magazine because teenagers and young adults go to them so they can relate and would enjoy reading the magazine more. CALENDAR EVENTS
  131. 131.  HP Stream 11-r001na Laptop 32GB (Violet Purple)  £159.00 x 10 = £1,590  Office Space Rental in Guildford - GU1 - Serviced Offices Guildford  275 per month x 12 x 365 = £1204,500 Chair  £19.99 x 10 = £190 Desks £49.99 x 10 = £ 499.90 Total = £1,206,779 BUDGET SUMMARY
  132. 132. ETHICAL & LEGAL ISSUES Copy right issues – Copyright means you have to ask for permission to use their work. This can be shown on a photo or written work. This means I will have copyright on my work so then people will have to email me and ask for permission to use my work. Data protection act - Data protection act means setting up rules that people have to follow by having Information Commissioner to enforce the rules. Intellectual property - Intellectual property refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.
  133. 133.  Making sure I held down CTRL shift when resizing my pictures so they're not pixilated and blurry.  Making sure I have saved my work, every 15 minutes so I don’t loose work and have to do it again.  Checking if the layers on Photoshop are all named so I can tell the difference. RISK ASSESSMENT
  134. 134. In my conclusion I have looked further into the feedback that I got given once I had presented my pitch to the class. This meant in depth analysing of the suggested improvements and how they will affect the production of the magazine. My improvements were to check through the work and check spelling, and to see if I have finished everything and completed it all to the best standard I could. CONCLUSION

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