As part of the APHA 2017 social media lab, our colleagues at HIV.gov gave this presentation on Facebook Live. JSI has led digital communications for HIV.gov (formerly known as AIDS.gov) since the project’s inception in 2006.

1. Facebook Live/Live Video

2. Who we are
HIV.gov is program funded by the
Secretary’s Minority AIDS Initiative
Fund.We provide basic HIV/AIDS
information to 7 million people, 62% on
mobile devices.

4. LIVE VIDEO: A LITTLE BACKGROUND

5. Facebook Live
Live video on Facebook is social, authentic, and interactive.

6. Not the only game in town

7. Anatomy of a Live Broadcast

8. LIVE Map

9. SO YOU WANT TO GO LIVE?

10. First things first
• Who is your intended audience?
• What are your technical capabilities?
• What resources do you have?

11. Make a plan
What’s your format? What’s the hook? Behind the scenes?
Live from an event?

12. What content would make good live content?

13. Broadcast longer
Facebook recommends at least 10 minutes.

14. What does it mean to go LIVE?
Not your average video
Curve of engagement
Broadcast length
Is live right for you?
Most
Interesting
Content
“For those just
tuning in, we’re…”
“And now, let’s hear
from viewers…” “Find us next
time at…”
“Welcome.
Where are you
watching from?”

15. Build anticipation
Let people know the date and time of your broadcast through Facebook,
Instagram and other social accounts at least one day before.

16. The description
Make it count.

17. Say hello
Ask where they are from…and
mention it during the broadcast

18. Promote before, during and after

19. …and have a plan B

20. LET’S GET TECHNICAL

21. From your Phone

22. From your Phone

23. From your desktop or laptop
1. Publishing Tools
2. Video Library
3. Go Live

24. A *little* more sophisticated
Videographer
Wirecast Engineer
Sound Engineer

25. Wirecast

26. Somewhere in
the middle
Mevo is a pocket-sized live event
camera that lets you edit while you
capture video.

27. New options every day

28. YOU HAVE QUESTIONS.
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