Organizations who build and foster a culture of innovation achieve greater success than their competitors who do not. An innovative culture drives higher growth, increased profitability, deeper customer relationship and a more satisfied, high-performing workforce. This presentation outlines six key cultural traits that innovative companies have in common.

1. 1
Building a Cultural of Innovation
Six Critical Organizational Traits

2. A culture of innovation is where creativity
and execution come together to generate
new ideas that are brought to life.
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3. 3
Getting there is not easy but when you do
the results will transform your business.
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4. Here are six organizational traits required
to build a culture of innovation
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5. Unrelenting Customer Focus
Organizations with a sharp customer focus have a deeper understanding of
customer needs and pain points. This understanding inspires a more urgent and
creative approach to finding the best solutions.
Trait #1
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6. A Passion to Serve
Trait #2
Companies with a passion to serve are naturally
solution-driven. They are more willing to
collaborate and have a stronger belief that
whatever the obstacle, they will succeed.
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7. 7© 2015 Mind Fuel, LLC
Competitive Spirit
Trait #3
When the will to be the best and push
harder than the rest is the cultural
norm, innovation can flourish.

8. Trait #4
Collaboration and
Teamwork
In a culture with a genuine willingness to share and work together and where it’s
OK to abandon yourself to the strengths of others, creative thinking and new ideas
will abound.
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9. 9© 2015 Mind Fuel, LLC
Courage
Trait #5
Challenging the norm and being different takes guts. Companies who
develop and support courageous leaders are more innovative and profitable.

10. Trait #6
Listening
When voices are heard,
change can happen.
A culture that values
listening will uncover
new opportunities and
develop ideas that
others won’t ever
see or consider.
10© 2015 Mind Fuel, LLC

11. Contact Information:
jeff.sierra@outlook.com
248-599-1450 (O)
313-475-5538 (C)
200 W. Second
Suite 1875
Royal Oak, MI 48063
www.mindfuel1.com
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Mind Fuel provides marketing strategy and business planning
solutions designed to help grow and improve your business.
We also help companies understand and implement innovation
as a repeatable process.
We are driven by one simple thing; helping our client’s succeed.
Our methods fuel great thinking and power new ideas into
actionable results.
Mind Fuel was founded by Jeff Sierra, a 25-year veteran of the
marketing services industry. Jeff serves as the primary marketing
strategist and consultant at the company.
If you have questions or want more information about any of the
ideas found in this presentation, please don’t hesitate to contact
us.
© 2015 Mind Fuel, LLC