SlideShare a Scribd company logo
1 of 52
Justin Smestad
    @jsmestad
Background

Fortune 500
Advertising
Consulting
Background

Fortune 500
Advertising
Consulting
Background

Fortune 500
Advertising
Consulting
I love Ruby - http://github.com/jsmestad

pivotal_tracker.rb
sinatra_warden
stale_fish
i love MongoDB
i love hosting MongoDB

mongo machine
            hosted MongoDB + data management
mongo machine
            hosted MongoDB + data management




❖   MongoDB in the cloud
❖   Metered Service
❖   MongoDB Analytics & Statistics
❖   Optional Enhancements
mongo machine
            hosted MongoDB + data management




❖   MongoDB in the cloud
❖   Metered Service
❖   MongoDB Analytics & Statistics
❖   Optional Enhancements
mongo machine
            hosted MongoDB + data management




❖   MongoDB in the cloud
❖   Metered Service
❖   MongoDB Analytics & Statistics
❖   Optional Enhancements
mongo machine
            hosted MongoDB + data management




❖   MongoDB in the cloud
❖   Metered Service
❖   MongoDB Analytics & Statistics
❖   Optional Enhancements
“
We have used MongoDB on
several production and play
projects over the last year.
We love it. MongoDB is now
the default database for
new projects at Collective
Idea.

    http://collectiveidea.com/blog/archives/2010/06/15/reflections-on-mongodb/
http://www.mongodb.org/display/DOCS/Production+Deployments
Why use MongoDB?
Why NOT use MongoDB?
The Business of MongoDB
          transitioning from amateur to professional




                                       Justin Smestad
Mongo Seattle - July 27, 2010           mongo machine
Using MongoDB on every project is simple.

Marketing
The goal is to alter

Perception
Understand
Hook
Infect
Understand MongoDB
Before you do anything...
know the features
❖   Features
    BSON, GridFS, Map-Reduce


❖   Durability
    replication scenarios, production environments


❖   Performance
    mmap, indexing, concurrent requests


❖   Roadmap search, single-server durability
    auto-sharding, full-text
know the features
❖   Features
    BSON, GridFS, Map-Reduce


❖   Durability
    replication scenarios, production environments


❖   Performance
    mmap, indexing, concurrent requests


❖   Roadmap search, single-server durability
    auto-sharding, full-text
know the features
❖   Features
    BSON, GridFS, Map-Reduce


❖   Durability
    replication scenarios, production environments


❖   Performance
    mmap, indexing, concurrent requests


❖   Roadmap search, single-server durability
    auto-sharding, full-text
know the features
❖   Features
    BSON, GridFS, Map-Reduce


❖   Durability
    replication scenarios, production environments


❖   Performance
    mmap, indexing, concurrent requests


❖   Roadmap search, single-server durability
    auto-sharding, full-text
oh and one more factor

know the costs
know the costs
❖   Infastructure
    server costs, migration timeline


❖   Development
    training, migration


❖   BusinessRequirements
    Redundancy & Load
                      Specific
“
We currently have a manual failover
setup with a single master and slave.
The master has 72GB RAM and the
slave is in a different DC. Given disk
space limits, we are in the final stages of
migrating to using automated replica
pairs with manual sharding across 4
database servers [...]
    http://blog.boxedice.com/2010/02/28/notes-from-a-production-mongodb-deployment/
know the costs
❖   Infastructure
    server costs, migration timeline


❖   Development
    training, migration


❖   BusinessRequirements
    Redundancy & Load
                      Specific
know the costs
❖   Infastructure
    server costs, migration timeline


❖   Development
    training, migration


❖   BusinessRequirements
    Redundancy & Load
                      Specific
Who are you selling to?
Understand your target


developers
managers
clients
Understand your target


developers - make their job easier
managers
clients
Understand your target


developers
managers - why why why?
clients
Understand your target


developers
managers
clients - on time, on budget
Understand
Hook
Infect
What’s my angle?
everyone is a skeptic
Migrations take time.
be patient, pick your battles.
“
Currently writing checkins,
tips, venues (and various
things related to venues) to
MongoDB. All writes still go to
PostgreSQL as well. Slowly
migrating various reads.
     http://docs.google.com/present/view?id=dhkkqm6q_13gm6jq5fv
let MongoDB be a result of a larger effort

Find a cause
don’t make this mistake.

MongoDB is not a feature
proven causes
❖   Caching caching layer, its amazingly fast as we know.
    Use MongoDB as a
                     / Performance
❖   Simplifying joins & relationships
    get rid of those meaningless
                                 the domain
❖   Analytics scream Map Reduce!
    Analytics & Data Collection


❖   Rich UI so much easier.
    BSON makes life
Understand
Hook
Infect
Look what I did!
Last chance to convince the skeptics
“
Displaying a photo submission form
now requires a single lookup. [...] In a
relational database, embedded
documents would typically be stored
across several tables, requiring
expensive joins. But in a NoSQL store,
embedded documents are surprisingly
efficient and yet let us apply a structure
to the data.
    http://open.blogs.nytimes.com/2010/05/25/building-a-better-submission-form/
Info Porn
lowers barriers so even managers get it.
Benefits
Why was MongoDB better than _________?
Future Milestones
Why switching now was the right choice
❖   Understand
    Features, Targets, Costs


❖   Hook & the Feature
    Sell Customers


❖   Infect the technology
    Present and grow
❖   Understand
    Features, Targets, Costs


❖   Hook & the Feature
    Sell Customers


❖   Infect the technology
    Present and grow
❖   Understand
    Features, Targets, Costs


❖   Hook & the Feature
    Sell Customers


❖   Infect the technology
    Present and grow
Alter Perception
if it didn’t work. iterate.
Questions?



             Justin Smestad
              mongo machine

More Related Content

What's hot

ASP.NET Scalability - VBUG London
ASP.NET Scalability - VBUG LondonASP.NET Scalability - VBUG London
ASP.NET Scalability - VBUG London
Phil Pursglove
 
ASP.NET Scalability - DDD7
ASP.NET Scalability - DDD7ASP.NET Scalability - DDD7
ASP.NET Scalability - DDD7
Phil Pursglove
 
MongoDB and AWS Best Practices
MongoDB and AWS Best PracticesMongoDB and AWS Best Practices
MongoDB and AWS Best Practices
MongoDB
 

What's hot (20)

An Introduction to MongoDB Compass
An Introduction to MongoDB CompassAn Introduction to MongoDB Compass
An Introduction to MongoDB Compass
 
Cosmos db
Cosmos dbCosmos db
Cosmos db
 
NoSQL benchmarking
NoSQL benchmarkingNoSQL benchmarking
NoSQL benchmarking
 
GridFS: The Perfect Solution for Media Storage
GridFS: The Perfect Solution for Media StorageGridFS: The Perfect Solution for Media Storage
GridFS: The Perfect Solution for Media Storage
 
How Different are MongoDB Drivers
How Different are MongoDB DriversHow Different are MongoDB Drivers
How Different are MongoDB Drivers
 
CosmosDb for beginners
CosmosDb for beginnersCosmosDb for beginners
CosmosDb for beginners
 
MongoDB Internals
MongoDB InternalsMongoDB Internals
MongoDB Internals
 
ASP.NET Scalability - VBUG London
ASP.NET Scalability - VBUG LondonASP.NET Scalability - VBUG London
ASP.NET Scalability - VBUG London
 
Key Performance Indicators for Managing MongoDB and Recommended Production Co...
Key Performance Indicators for Managing MongoDB and Recommended Production Co...Key Performance Indicators for Managing MongoDB and Recommended Production Co...
Key Performance Indicators for Managing MongoDB and Recommended Production Co...
 
Beyond the Basics 1: Storage Engines
Beyond the Basics 1: Storage EnginesBeyond the Basics 1: Storage Engines
Beyond the Basics 1: Storage Engines
 
ASP.NET Scalability - DDD7
ASP.NET Scalability - DDD7ASP.NET Scalability - DDD7
ASP.NET Scalability - DDD7
 
Conceptos Avanzados 1: Motores de Almacenamiento
Conceptos Avanzados 1: Motores de AlmacenamientoConceptos Avanzados 1: Motores de Almacenamiento
Conceptos Avanzados 1: Motores de Almacenamiento
 
Azure CosmosDB
Azure CosmosDBAzure CosmosDB
Azure CosmosDB
 
MongoDB and AWS Best Practices
MongoDB and AWS Best PracticesMongoDB and AWS Best Practices
MongoDB and AWS Best Practices
 
Intro Couchdb
Intro CouchdbIntro Couchdb
Intro Couchdb
 
WordPress at Scale Webinar
WordPress at Scale WebinarWordPress at Scale Webinar
WordPress at Scale Webinar
 
CBDW2014 - NoSQL Development With Couchbase and ColdFusion (CFML)
CBDW2014 - NoSQL Development With Couchbase and ColdFusion (CFML)CBDW2014 - NoSQL Development With Couchbase and ColdFusion (CFML)
CBDW2014 - NoSQL Development With Couchbase and ColdFusion (CFML)
 
GDG Ternopil TechTalks Web #1 2015 - Data storages in Microsoft Azure
GDG Ternopil TechTalks Web #1 2015 - Data storages in Microsoft AzureGDG Ternopil TechTalks Web #1 2015 - Data storages in Microsoft Azure
GDG Ternopil TechTalks Web #1 2015 - Data storages in Microsoft Azure
 
Introduction to MongoDB Enterprise
Introduction to MongoDB EnterpriseIntroduction to MongoDB Enterprise
Introduction to MongoDB Enterprise
 
Webinar: A Total Cost of Ownership Analysis for MongoDB
Webinar: A Total Cost of Ownership Analysis for MongoDBWebinar: A Total Cost of Ownership Analysis for MongoDB
Webinar: A Total Cost of Ownership Analysis for MongoDB
 

Viewers also liked

Building Your First App with MongoDB
Building Your First App with MongoDBBuilding Your First App with MongoDB
Building Your First App with MongoDB
MongoDB
 
The Ruby/mongoDB ecosystem
The Ruby/mongoDB ecosystemThe Ruby/mongoDB ecosystem
The Ruby/mongoDB ecosystem
Harold Giménez
 
MongoDB Java Development - MongoBoston 2010
MongoDB Java Development - MongoBoston 2010MongoDB Java Development - MongoBoston 2010
MongoDB Java Development - MongoBoston 2010
Eliot Horowitz
 
MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...
MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...
MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...
MongoDB
 

Viewers also liked (20)

Building Your First App with MongoDB
Building Your First App with MongoDBBuilding Your First App with MongoDB
Building Your First App with MongoDB
 
Introduction to MongoDB
Introduction to MongoDBIntroduction to MongoDB
Introduction to MongoDB
 
Mongodb and Totsy: An e-commerce case study
Mongodb and Totsy: An e-commerce case studyMongodb and Totsy: An e-commerce case study
Mongodb and Totsy: An e-commerce case study
 
The Ruby/mongoDB ecosystem
The Ruby/mongoDB ecosystemThe Ruby/mongoDB ecosystem
The Ruby/mongoDB ecosystem
 
MongoDB World 2016: Poster Sessions eBook
MongoDB World 2016: Poster Sessions eBookMongoDB World 2016: Poster Sessions eBook
MongoDB World 2016: Poster Sessions eBook
 
PHP, Lithium and MongoDB
PHP, Lithium and MongoDBPHP, Lithium and MongoDB
PHP, Lithium and MongoDB
 
MongoDB Java Development - MongoBoston 2010
MongoDB Java Development - MongoBoston 2010MongoDB Java Development - MongoBoston 2010
MongoDB Java Development - MongoBoston 2010
 
Webinar: Introducing the MongoDB Connector for BI 2.0 with Tableau
Webinar: Introducing the MongoDB Connector for BI 2.0 with TableauWebinar: Introducing the MongoDB Connector for BI 2.0 with Tableau
Webinar: Introducing the MongoDB Connector for BI 2.0 with Tableau
 
How Auto Trader enables the UK's largest digital automotive marketplace
How Auto Trader enables the UK's largest digital automotive marketplaceHow Auto Trader enables the UK's largest digital automotive marketplace
How Auto Trader enables the UK's largest digital automotive marketplace
 
The importance of efficient data management for Digital Transformation
The importance of efficient data management for Digital TransformationThe importance of efficient data management for Digital Transformation
The importance of efficient data management for Digital Transformation
 
Back to Basics: My First MongoDB Application
Back to Basics: My First MongoDB ApplicationBack to Basics: My First MongoDB Application
Back to Basics: My First MongoDB Application
 
Webinar: Transitioning from SQL to MongoDB
Webinar: Transitioning from SQL to MongoDBWebinar: Transitioning from SQL to MongoDB
Webinar: Transitioning from SQL to MongoDB
 
Back to Basics Webinar 3: Introduction to Replica Sets
Back to Basics Webinar 3: Introduction to Replica SetsBack to Basics Webinar 3: Introduction to Replica Sets
Back to Basics Webinar 3: Introduction to Replica Sets
 
Back to Basics 2017: Introduction to Sharding
Back to Basics 2017: Introduction to ShardingBack to Basics 2017: Introduction to Sharding
Back to Basics 2017: Introduction to Sharding
 
MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...
MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...
MongoDB Analytics: Learn Aggregation by Example - Exploratory Analytics and V...
 
Back to Basics Webinar 1: Introduction to NoSQL
Back to Basics Webinar 1: Introduction to NoSQLBack to Basics Webinar 1: Introduction to NoSQL
Back to Basics Webinar 1: Introduction to NoSQL
 
Creating a Modern Data Architecture for Digital Transformation
Creating a Modern Data Architecture for Digital TransformationCreating a Modern Data Architecture for Digital Transformation
Creating a Modern Data Architecture for Digital Transformation
 
The Rise of Microservices
The Rise of MicroservicesThe Rise of Microservices
The Rise of Microservices
 
Webinar: Working with Graph Data in MongoDB
Webinar: Working with Graph Data in MongoDBWebinar: Working with Graph Data in MongoDB
Webinar: Working with Graph Data in MongoDB
 
MongoDB Days Silicon Valley: Implementing Graph Databases with MongoDB
MongoDB Days Silicon Valley: Implementing Graph Databases with MongoDBMongoDB Days Silicon Valley: Implementing Graph Databases with MongoDB
MongoDB Days Silicon Valley: Implementing Graph Databases with MongoDB
 

Similar to Mongo Seattle - The Business of MongoDB

Mongodb at-gilt-groupe-seattle-2012-09-14-final
Mongodb at-gilt-groupe-seattle-2012-09-14-finalMongodb at-gilt-groupe-seattle-2012-09-14-final
Mongodb at-gilt-groupe-seattle-2012-09-14-final
MongoDB
 
Business Track: Building a Personalized Mobile App Experience Using MongoDB a...
Business Track: Building a Personalized Mobile App Experience Using MongoDB a...Business Track: Building a Personalized Mobile App Experience Using MongoDB a...
Business Track: Building a Personalized Mobile App Experience Using MongoDB a...
MongoDB
 
MongoDB at Gilt Groupe
MongoDB at Gilt GroupeMongoDB at Gilt Groupe
MongoDB at Gilt Groupe
MongoDB
 
2013 CPM Conference, Nov 6th, NoSQL Capacity Planning
2013 CPM Conference, Nov 6th, NoSQL Capacity Planning2013 CPM Conference, Nov 6th, NoSQL Capacity Planning
2013 CPM Conference, Nov 6th, NoSQL Capacity Planning
asya999
 
Mongo NYC PHP Development
Mongo NYC PHP Development Mongo NYC PHP Development
Mongo NYC PHP Development
Fitz Agard
 
Mongo db first steps with csharp
Mongo db first steps with csharpMongo db first steps with csharp
Mongo db first steps with csharp
Serdar Buyuktemiz
 
Mongo db on azure for developers
Mongo db on azure for developersMongo db on azure for developers
Mongo db on azure for developers
Mark Greenway
 
Accra MongoDB User Group
Accra MongoDB User GroupAccra MongoDB User Group
Accra MongoDB User Group
MongoDB
 

Similar to Mongo Seattle - The Business of MongoDB (20)

Webinar: Scaling MongoDB
Webinar: Scaling MongoDBWebinar: Scaling MongoDB
Webinar: Scaling MongoDB
 
Basic Application Performance Optimization Techniques (Backend)
Basic Application Performance Optimization Techniques (Backend)Basic Application Performance Optimization Techniques (Backend)
Basic Application Performance Optimization Techniques (Backend)
 
20 tips for website performance
20 tips for website performance20 tips for website performance
20 tips for website performance
 
Mongodb at-gilt-groupe-seattle-2012-09-14-final
Mongodb at-gilt-groupe-seattle-2012-09-14-finalMongodb at-gilt-groupe-seattle-2012-09-14-final
Mongodb at-gilt-groupe-seattle-2012-09-14-final
 
Dataweek-Talk-2014
Dataweek-Talk-2014Dataweek-Talk-2014
Dataweek-Talk-2014
 
Business Track: Building a Personalized Mobile App Experience Using MongoDB a...
Business Track: Building a Personalized Mobile App Experience Using MongoDB a...Business Track: Building a Personalized Mobile App Experience Using MongoDB a...
Business Track: Building a Personalized Mobile App Experience Using MongoDB a...
 
MongoDB at Gilt Groupe
MongoDB at Gilt GroupeMongoDB at Gilt Groupe
MongoDB at Gilt Groupe
 
MongoDB SoCal 2020: Migrate Anything* to MongoDB Atlas
MongoDB SoCal 2020: Migrate Anything* to MongoDB AtlasMongoDB SoCal 2020: Migrate Anything* to MongoDB Atlas
MongoDB SoCal 2020: Migrate Anything* to MongoDB Atlas
 
2013 CPM Conference, Nov 6th, NoSQL Capacity Planning
2013 CPM Conference, Nov 6th, NoSQL Capacity Planning2013 CPM Conference, Nov 6th, NoSQL Capacity Planning
2013 CPM Conference, Nov 6th, NoSQL Capacity Planning
 
Webinar: Elevate Your Enterprise Architecture with In-Memory Computing
Webinar: Elevate Your Enterprise Architecture with In-Memory ComputingWebinar: Elevate Your Enterprise Architecture with In-Memory Computing
Webinar: Elevate Your Enterprise Architecture with In-Memory Computing
 
Mongo NYC PHP Development
Mongo NYC PHP Development Mongo NYC PHP Development
Mongo NYC PHP Development
 
Mongo db first steps with csharp
Mongo db first steps with csharpMongo db first steps with csharp
Mongo db first steps with csharp
 
Webinar: When to Use MongoDB
Webinar: When to Use MongoDBWebinar: When to Use MongoDB
Webinar: When to Use MongoDB
 
Node.JS Expreee.JS scale webapp on Google cloud
Node.JS Expreee.JS scale webapp on Google cloudNode.JS Expreee.JS scale webapp on Google cloud
Node.JS Expreee.JS scale webapp on Google cloud
 
Building an E-commerce website in MEAN stack
Building an E-commerce website in MEAN stackBuilding an E-commerce website in MEAN stack
Building an E-commerce website in MEAN stack
 
Adobe Ask the AEM Community Expert Session Oct 2016
Adobe Ask the AEM Community Expert Session Oct 2016Adobe Ask the AEM Community Expert Session Oct 2016
Adobe Ask the AEM Community Expert Session Oct 2016
 
Mongo db on azure for developers
Mongo db on azure for developersMongo db on azure for developers
Mongo db on azure for developers
 
Accra MongoDB User Group
Accra MongoDB User GroupAccra MongoDB User Group
Accra MongoDB User Group
 
2019 StartIT - Boosting your performance with Blackfire
2019 StartIT - Boosting your performance with Blackfire2019 StartIT - Boosting your performance with Blackfire
2019 StartIT - Boosting your performance with Blackfire
 
Introduction to Node.js
Introduction to Node.jsIntroduction to Node.js
Introduction to Node.js
 

More from Justin Smestad (7)

Introduction to MongoDB
Introduction to MongoDBIntroduction to MongoDB
Introduction to MongoDB
 
MongoDB in the Cloud -- Mongo Boulder
MongoDB in the Cloud -- Mongo BoulderMongoDB in the Cloud -- Mongo Boulder
MongoDB in the Cloud -- Mongo Boulder
 
MongoMachine Presentation for MongoSV 2010
MongoMachine Presentation for MongoSV 2010MongoMachine Presentation for MongoSV 2010
MongoMachine Presentation for MongoSV 2010
 
Testing Web Services in Ruby
Testing Web Services in RubyTesting Web Services in Ruby
Testing Web Services in Ruby
 
MongoDB & Mongoid with Rails
MongoDB & Mongoid with RailsMongoDB & Mongoid with Rails
MongoDB & Mongoid with Rails
 
Boulder StaleFish Presentation
Boulder StaleFish PresentationBoulder StaleFish Presentation
Boulder StaleFish Presentation
 
Refactor Me presentation
Refactor Me presentationRefactor Me presentation
Refactor Me presentation
 

Recently uploaded

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 

Mongo Seattle - The Business of MongoDB

Editor's Notes

  1. Big Business - a year with Microsoft then moved on to Orbitz Adv - marketing & rich media focused applications for Oakley & North Face Consulting - working with small dev shops and TechStars companies.
  2. Big Business - a year with Microsoft then moved on to Orbitz Adv - marketing & rich media focused applications for Oakley & North Face Consulting - working with small dev shops and TechStars companies.
  3. Big Business - a year with Microsoft then moved on to Orbitz Adv - marketing & rich media focused applications for Oakley & North Face Consulting - working with small dev shops and TechStars companies.
  4. All of this was bootstrapping Mongo Machine... insert blurb
  5. All of this was bootstrapping Mongo Machine... insert blurb
  6. Collective idea has moved to MongoDB for everything. INSPIRING
  7. The rest of the conf is technically focused.
  8. When you think about it, using MongoDB on every project like collective idea does is as simple as marketing.
  9. Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
  10. Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
  11. Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
  12. Performance - what makes mongo fast? single mongod capabilities? Durability - replication options, recommended environments Features - Why? why is BSON important? How does GridFS work? Useful reasons for Map-Reduce. Future Roadmap - whats coming in 1.5, 1.6, 1.7? things like auto sharding, full text search, single server durability
  13. amazed at how often this is simply ignored.
  14. infastructure - can your current servers host it? setup costs, migration costs development - training. do you have a DBA on staff that only does SQL? business specific - medical field, odd requirements / regulations can impact cost
  15. Boxed Ice has 2 server locations, replication, and 72GB of RAM. Production environments require investment like anything else. Knowing all this up front will save you headaches when you people fight you.
  16. infastructure - can your current servers host it? setup costs, migration costs development - training. do you have a DBA on staff that only does SQL? business specific - medical field, odd requirements / regulations can impact cost
  17. infastructure - can your current servers host it? setup costs, migration costs development - training. do you have a DBA on staff that only does SQL? business specific - medical field, odd requirements / regulations can impact cost
  18. Before you market, you have to understand who you have to target. Who are the decision makers?
  19. The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
  20. The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
  21. The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
  22. The big three. Each of these have different needs. Cater to those needs. Developers - making things easier for themselves Managers - its all about ROI Clients - budget, getting the job done right the first time
  23. Development This is not application development, this is customer development. Its time to use that understanding to alter perception.
  24. Marketing technology is about picking your battles. Everyone is a skeptic and looking for holes in your argument. They want you to fail! That is why understanding mongo is to important, but lets not make it that easy... (next slide)
  25. Migrations do not happen overnight. You have to wait for the right time to stand on that soapbox.
  26. Take some queues from Foursquare. Harry Heyman from Foursquare gave an entire talk about Mongo migration. Still waiting for the first post about the cold, MongoDB switch... [will it be you?]
  27. Waiting for the right feature to come along is crucial AND common.
  28. Time and time again, I see things like this on a legacy project.... MongoDB is not a standalone feature. You cannot sell technology without a purpose.
  29. Caching - use it for caching, use mongo’s speed for performance. EA - caches their game feeds Domain model - improve the domain model Analytics - Map-Reduce’s sweet spot is analytics. Its also the reason MongoDB came about. Rich UI - Features like BSON make AJAX requests dead simple. Keep those controllers clean!
  30. You developed the customer & sold mongo to your business/clients.