7. AI-enabled products
User Expectations
while users are developing new
figuring out what this new magical thing can do for them and how will they
incorporate it in their daily lives
Tech has Evolved
and seems magical in its own right, able to deliver on the fly experience based
on its own understanding of the user
At least i was and probably still am. These tools make artefacts faster and are only going to
get better and better. What is this better thing i as a designer should focus on ?
and Designers are Confused
22. Preference
Context
Possibility
Data Data Data Data Data Data Data Data Data Data Data
Data Data Data Data Data Data Data Data Data Data Data
Data Data Data Data Data Data Data Data Data Data Data
Data Data Data Data Data Data Data Data Data Data Data
Data Data Data Data Data Data Data Data Data Data Data
Data Data Data Data Data Data Data Data Data Data Data
Limited only by Designer’s thinking and availability of Da
Data Data Data Data
Data Data Data Data
Data Data Data Data D
a Data Data Data Data
Data Data Data Data D
a Data Data Data Data
23. Wants to go from A to B
narrow understanding of intent
time / distance
broader understanding of intent
time/ distance / safety / joy
source : https://www.datasciencecentral.com/ai-effectiveness-starts-by-understanding-user-intent/
27. Based on complex math, but simple and mostly biased averages;
because how many exceptions can you really design for ?
28. now my health assistant can truly be mine,
my writing assistant can work with my own writing
style,
i can create unique exceptions on the fly for myself and
not be limited to outcomes predefined by someone on
29. Its not about actions anymore,
Focus on outcomes
Model Intent into Design
Let Users take Charge
66. Extend personas to user intents aka the intent personas
Informational
Navigational
Transactional
Commercial
Intentions a search engine can respond to
SERP = Search engine result page
mapped to capabilities and interactions
67. Its not just Goals and motivations
Its intents based on data and context
Its also choices mapped to capabilities of AI
Its the system’s causal/feedback loops that dictate the experience
Its also constant research where tool is the researcher itself
68. All this to make sure the system becomes my
proxy, understands models user behaviour based
on the parameters defined by me, in the framework
laid by me which is designed to give user the
maximum [safe] freedom possible.
72. i’ll still be crafting experiences for
journeys my users take,
the journeys have multiplied, but the
same freedom has been imparted to me
through AI