Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Using Social Media for Ministry
1. Using Social Media in
Ministry
Jason Caston - @jasoncaston
Internet Church Developer
2. What I do
I am an internet church developer for TD Jakes
ministries and author of TheiChurchMethod.com
I Build Internet Church interactive streaming portals
I help create Social Media strategies for communities
that have over a million social connections
I develop Mobile Websites and Apps
Find out what’s the latest and greatest technology now
and integrate into the ministry as well as what will be
hot in 1 - 3 years and move towards that
3. Why is Social Media
Important in ministry
Interactive two way conversation, way for people to
reach the ministry
Faster, immediate connection, immediate response
More people can be reached right where they are
4. Trends in Social Media
Top social networks
Facebook - 900 million+
Youtube - 600 million+
Twitter - 200 million+
Linkedin - 161 million+
Pinterest - 15 million+
5. Trends in Social Media
Integration into websites (share everything)
Addtoany.com
Sharethis.com
Moving towards seamless sharing
Internet church campuses with social media login and
usage
6. Rise of the visual social
media network
Youtube was first example of this
Facebook Timeline
Twitter Pictures feature
Pinterest
Instagram
7. Church Social Media Usage
0% 10% 20% 30% 40% 50%
None
Pinterest
Youtube
Twitter
Facebook
*Churches responding to online survey conducted by Church Leadership Org
8. What do Church users want in
social media
Personality - the pulse of the ministry and the feel of
how the ministry operates
Relevance - how the church and biblical principles are
relevant to current issues and their lives
Frequency and Consistency - Post enough to inform
them but not enough to become bothersome. 2 - 4
times daily
Information - They want to know what’s going in the
church without having to logoff their network. Bring the
church to them
9. What do Church users want in
social media
Personality - the pulse of the ministry and the feel of
how the ministry operates
Relevance - how the church and biblical principles are
relevant to current issues and their lives
Frequency and Consistency - Post enough to inform
them but not enough to become bothersome. 2 - 4
times daily
Information - They want to know what’s going in the
church without having to logoff their network. Bring the
church to them
10. Types of Content most often
Posted
Video - #1 consumed internet content
Links - text with link to a variety of content such as
Status updates
Photos - Facebook is the #1 picture websites on the
internet
Questions - Facebook polling feature with immediate
feedback
11. Basic Social Media Strategy
Daily Inspiration/Devotion
Links to service times, live streaming
Weekly Events at the church in text, links or digital
flyers
Ministry updates in photos, video or text format
Pastor's weekly message in video format
Church products - links to online store
12. Basic Social Media Strategy
When to post
Morning - 7am - 11am
Afternoon - 11am - 3pm
Late Afternoon - 3pm - 6pm
Evening - 6pm - 11pm
Overnight - 11pm - 7am
13. Whats coming in the future
Seamless sharing
Niche social media login internet church campus
communities
Tablets and Internet TV
Google+ Hangouts