CustomerHub was one of the Infusionsoft add-on products I was in charge of during my tenure. My session explained how implementing a recurring revenue stream via a membership site can transform a small business and help customers achieve digital freedom.

1. It’s more than a conference. It’s a community.
Monetize your expertise with
CustomerHub
Free yourself from one-time sales
Justin Topliff
Product Marketing Specialist, Infusionsoft
@justintopliff

2. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
CustomerHub…
• Is a membership site & content distribution software
• Integrates seamlessly with Infusionsoft
• Lets you share your expertise with the world
• Generates recurring revenue
• Automates membership site functions
• Lets customers self-manage credit cards & pay invoices

3. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
I want to show you…
• Why recurring revenue business models are better
• How much money you’re missing out on by not having a
recurring revenue line
• How membership sites create a better experience for
your customers
• How easy it is to curate digital products and get started
• Strategies for success and powering sales

4. It’s more than a conference. It’s a community.
67% of you site
‘growing revenue’ and
‘generating leads’ as
your top challenge in
the next 12mos
Source: Infusionsoft 2014 Annual Customer Survey

5. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Adding a recurring revenue
component lets you…
• Hedge against revenue volatility
• Retain & upsell existing customers
• Capture and convert new leads
• Repackage, recycle and reuse stuff you already have
• Unlock 3x more wealth over a 5-year period, with a
product that costs 10x less

6. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Say what?

7. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Let’s compare (math!)
Normal Business
• $500 product
(one-time sale)
• 20 sales per month
• First month = $10k
• 1 year = $120k
• 2 years = $240k
• 3 years = $360k
• 5 years = $600k
• (starting over every
month)
Recurring Revenue
• $50 monthly subscription
• 20 sales per month
• First month = $1k
• 1 year = $78k
• 2 years = $300k
• 3 years = $667k
• 5 years = $1.8M
• ($60k per month)

8. It’s more than a conference. It’s a community.
Make something once
and sell it over and
over again

9. It’s more than a conference. It’s a community.
By selling a product
that costs 10x less,
you make 3x more

10. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Cumulative revenues

11. It’s more than a conference. It’s a community.
Stop thinking in terms
of one-time sales

12. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
More customers paying you
more often adds up

13. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Just like compounding
interest in retirement
accounts, CustomerHub
yields compounding
revenue for your
business

14. It’s more than a conference. It’s a community.
Inertia is a
wonderful thing
(For your revenues)

15. It’s more than a conference. It’s a community.
Any business
owner can start a
membership site
You are in business because you HAVE
something or KNOW something
(that people are willing to pay for)

16. It’s more than a conference. It’s a community.
All you have to do is
repackage it and start
charging for access

17. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Convert your knowledge
• Downloadable files
• Videos
• Audio recordings
• Interviews
• E-books
• Special reports
• Articles
• Tutorials or training
• Online courses
• Surveys or other data
• Worksheets
• Demonstrations
• Reviews
Pro$Tip:$$
Pay$someone$to$do$this$for$you$so$you$can$launch$faster$

18. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Blueprint it out
• Offer for free to capture leads?
• Offer to upsell leads?
• Offer and charge for monthly?
• Cross-sell or upsell into?
• Offer a-la-carte?
What$will$you…$

19. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hypothetical example
• You are a career coach!
• You have these programs laying around
– Foundational Career Success
– Career Breakthrough
– Success Skills Training

20. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hypothetical example
Founda4onal$
Career$Success$
Career$
Breakthrough$
Success$Skills$
Training$
FREE!$ 1$per$month$
• Offer for free as
lead bait
• Small piece or
course
• Upsell into Career
Breakthrough
• 1 piece of content
per week
• Can also offer
each week’s
content a-la-carte
• Upsell into
Success Skills
Training or
another course
• Secures recurring
revenue for as long
as you continue to
product content
• Your content
generator allowing
you to repackage
and resell
ALC$or$subscrip4on$

21. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
CustomerHub automates…
• Signup
• Generation & delivery of
password
• Assignment of site
permissions
• Upgrades, upsells &
cross-sells
• Tracking user actions
• Releasing new content
• “Forgot password”
functions
• Digital product delivery
• Billing & account
management
• Collection of failed
payments
• Shutting off membership
access
• Re-activation of
membership
• Cancellations

22. It’s more than a conference. It’s a community.
Who’s ready for some
real-life examples?

23. It’s more than a conference. It’s a community.
Hear and Play Music

24. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music
Pro$Tip:$Stretch$the$distribu4on$of$your$content$over$a$span$of$4me$to$prevent$
customers$from$leaving$and$capture$more$revenue$

25. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music

26. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music
Pro$Tip:$Offer$the$same$content$in$various$formats$to$increase$
customer$engagement$and$perceived$value$

27. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Hear and Play Music
Pro$Tip:$Create$par4als$to$
upsell$customers$into$
other$products$
Pro$Pro$Tip:$Make$that$
addi4onal$product$
another$subscrip4on$$
$
(a$marginal$increase$in$
recurring$revenue$is$easy$
for$the$customer$to$
stomach$and$significantly$
increases$their$LTV)$

28. It’s more than a conference. It’s a community.
2014 Revenues:
Seven figures
Started with $70

29. It’s more than a conference. It’s a community.
Alejandra.tv

30. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Alejandra.tv
Pro$Tip:$Host$your$lead$bait$on$CustomerHub$as$part$of$a$series$and$upsell$journey.$
You$are$more$likely$to$upsell$customers$inside$of$the$same$experience$(instant$
gra4fica4on$as$opposed$to$an$email$later,$etc.)$

31. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Alejandra.tv
Pro$Tip:$Posi4on$your$upsells$as$discounts$$
Pro$Tip:$Tell$your$customers$what$they’ll$get,$in$
order$to$en4ce$AND$set$expecta4ons$

32. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Alejandra.tv
Pro$Tip:$Sell$“life4me$access”$to$some$items$aWlaWcarte$and$
a$nominal$subscrip4on$for$access$to$other$things$
• 5 training modules (PDF)
• Over 40 video demonstrations
• Printable checklists, charts and trackers
• Step-by-step plans
• 2 months free access to Members Forum
Pro$Tip:$If$your$aWlaWcarte$items$are$expensive,$offer$
payment$plans$

33. It’s more than a conference. It’s a community.
Cool Company 1

34. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Cool Company 1
Pro$Tip:$Make$different$content$
available$through$different$
membership$4ers$to$create$
exclusivity$and$power$upsells$

35. It’s more than a conference. It’s a community.
2014 Revenues:
Five figures
per month

36. It’s more than a conference. It’s a community.
#ICON15 @justintopliff

37. It’s more than a conference. It’s a community.
Affiliate marketing

38. It’s more than a conference. It’s a community.
#ICON15 @justintopliff

39. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Think of it like Monopoly
Pro$Tip:$Put$your$content$in$front$of$more$
people$by$using$affiliates$
Pro$Tip:$Hiring$a$dedicated$sales$force$costs$
money;$hiring$affiliates$costs$nothing$

40. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Infusionsoft automation
doesn’t stop with the basics
Pro$Tip:$Set$up$and$automate$
affiliate$programs,$and$take$
advantage$of$the$Referral$
Partner$Center$

41. It’s more than a conference. It’s a community.
BONUS STRATEGY

42. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Virtual summits

43. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
#stacksonstacks

44. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Steps to your first virtual
summit
1. Decide what it is, pick your speakers and interview them
2. Upload everything into CustomerHub
3. Setup permissions, affiliate program, advertising, etc.
4. Press “GO”
5. Offer it for free for the first week, offer presale for all
access pass (discount)
6. After a week, put up the gate and continue
advertisement and promotion
7. Choose where you’re going on vacation, in First Class

45. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Shhhhh…….

46. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
CustomerHub helps everyone

47. It’s more than a conference. It’s a community.
Free yourself from
one-time sales

48. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Get CustomerHub today!

49. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
Special offer for ICON attendees
Regular$Price$ ICON$Price$ Savings$(25%)$
CustomerHub$$
Basic$Setup$
$500$ $375$ $125$
CustomerHub$$
Premium$Setup$
$1,000$ $750$ $250$
CustomerHub$$
Theme$Design$
$1,000$ $750$ $250$
• 25% off CustomerHub services
• Create your membership site quickly with professional
assistance
• Gain confidence that your site is configured and
integrated correctly

50. It’s more than a conference. It’s a community.
Thank you!
Justin Topliff
Product Marketing Specialist, Infusionsoft
@justintopliff
Follow me on Twitter!

51. It’s more than a conference. It’s a community.
#ICON15 @justintopliff

52. It’s more than a conference. It’s a community.
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56. It’s more than a conference. It’s a community.
#ICON15 @justintopliff
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