LKMUG - Azure Blockchain for Developers
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LKMUG - Azure Blockchain for Developers
- 1. Azure Blockchain for Developers Scan this QR-code to access free educational resources, step-by-step learning guides as well as get practical experience in Blockchain on Azure! https://aka.ms/AA8zaug Don’t forget to add Microsoft Azure as a skill to your LinkedIn account to stay connected with our developer community! + Microsoft Azure We post the latest announcements about free events for developers in Ireland on our official Twitter account. @MSDevIRL
- 2. Azure Blockchain for Developers Juarez Barbosa Junior Azure Developer Audience Lead Microsoft Western Europe HQ juarez.junior@microsoft.com Twitter/Medium: @juarezjunior linkedin.com/in/jujunior
- 4. Secure Uses cryptography to create transactions that are impervious to fraud and establishes a shared truth. Shared Blockchain value is directly linked to the number of organizations or companies that participate in them. There is huge value to even the fiercest of competitors to participate with each other in these shared database implementations. Distributed There are many replicas of the blockchain database. In fact, the more replicas there are the more authentic it becomes. Ledger The database is “write once” so it is an immutable record of every transaction that occurs. Blockchain is a secure, shared, distributed ledger
- 5. Data is stored in a ledger FROM TO PROPERTY VALUE Alex Katie Payment $500 Jim Sally Payment $300 Alex Garth Asset Car Katie Tony Payment $100 Molly Paula Message I love you Example ledger The entire network has the same ledger
- 7. When your project meets certain criteria Answering a few questions can determine if blockchain is appropriate Can intermediaries be removed? Is there a requirement for verification? Do multiple parties share data? Is this a business process that crosses trust boundaries?
- 8. Blockchain shows tremendous potential across industries Manufacturing Asset tracking Real time auction for supplier contracts Supply chain transparency Retail Loyalty tracking Product provenance Logistics management Insurance Claims Management MBS/Property Payments Fraud detection Automated underwriting Banking and Capital Markets Bond Issuance Trade Finance Loan Syndication Post Trade Settlement Cross Border Payments Derivatives Trading KYC/AML Government Licensing and ID Benefits distribution Aid tracking Military security Healthcare Personalized medicine Records sharing Compliance
- 9. Starbucks empowers each member of its supply chain Over the next two years, we will look to demonstrate how technology and innovative data platforms can give coffee farmers even more financial empowerment — Kevin Johnson Starbucks CEO Challenge • Starbucks needed increased visibility into the movement of beans across its vast supply chain • 97% of farmers are small hold/one-acre farms that have difficulty scaling production to meet demand Solution • Use blockchain based smart contracts to define the responsibilities of each supply chain participant and record their activities • Provides immutable proof-of-end purchase to farmers enabling access to higher quality credit • Monitor the movement of beans from farm to pour using a shared, cloud-based app
- 10. And reinforces trust from farmers to customers Farmers Starbucks Customers Farmers are financially empowered… • Understand downstream movement of their product and better forecast demand • Receive immutable “proof-of-end purchase” from Starbucks • Establish creditworthiness to access higher quality credit and expand operations Starbucks receives immutable record of… • Bean provenance • Inventory state changes and movement Customers enjoy increased transparency… • Into the individual region • The farm origin of the coffee • Tactics used to farm their high-end coffee
- 11. Using blockchain to reinforce trust from farmer to customer Carrier Authenticity is verified and beans are delivered to the factory Customer At purchase can view certifications, origin, and other quality details with assurances from farm to pour Manufacturer Containers are verified and coffee is processed and bagged Small Hold Farmer Produce coffee beans under specified conditions to earn organic and Fair Trade certifications. Receive “proof of end purchase” from Starbucks they can use to access credit for next years harvest Retailer The bags reach the retailer having been accounted for at each step of the journey Farmer Plot #839049 25 tons of cocoa beans Certifications Carrier Shipped 2/5/2018 Organic Fair Trade Manufacturer Delivered 2/12/2018 Organic Fair Trade Distributor Delivered 2/19/2018 Organic Fair Trade Retailer Delivered 2/26/2018 Organic Fair Trade Customer Guaranteed fresh Certified organic Certified Fair Trade At various points in the journey, an IoT device scans the product and records its status and condition which are updated on the blockchain Quality attestationProof of Purchase Consumer visibility Distributor The coffee is moved through distributor network under high-quality assurance regulations
- 12. XBOX | Blockchain for royalty payments Challenge Microsoft wanted to replace the complicated, manual royalty calculation process used to pay XBOX publishers with a faster, more efficient approach Strategy Microsoft developed a blockchain-based solution that automated processes to offer XBOX royalty information in near real time while maximizing security and transparency Results • Improved trust by making the royalty payment calculation process more transparent for publishers • Gave publishers actionable business insights, enabling them to proactively respond to customer demand • Reduced XBOX process efforts by two thirds and saved publishers time by eliminating the need for manual audits “We are developing an ecosystem within the gaming industry that connects developers and publishers to game performance. Providing near real-time access to data greatly improves the process’ effectiveness and insights that lead to a more enriching experience for the partners.” — Tim Stuart, Chief Financial Officer of Xbox
- 13. • Game Purchased • Publisher ID • Price • Customer Age • Customer Gender • Location CONTRACT CREATED CONTRACT VISIBILITY • Top Grossing Content • Publisher Royalty • Publisher Demand • Net Revenue Blockchain in action | Manage royalty payments XBOX Platform SHARED LEDGER DATA CONTENT PUBLISHER A VISIBILITY • Customer ID • Content Dev ID • Licensing ID • Marketing ID • Distributor ID • Content Provider ID Publisher C • Customer ID • Content Dev ID • Licensing ID • Marketing ID • Distributor ID • Content Provider ID Publisher B • Customer ID • Content Dev ID • Licensing ID • Marketing ID • Distributor ID • Content Provider ID Publisher A Content Publishers Gain visibility into sales data and royalty revenue, enabling them to make near real time decisions. $ $ $ $ $ Licensing Marketing Distribution Content Provider Content Developer $12.99 $59.99 $3.99 Media Purchase Movie Video game Song Quantity Quantity XBOX Platform Consumers purchase digital content through the XBOX platform. The data then is written to the shared ledger. This automatically makes royalty data visible to the XBOX publishers. XBOX PAYS ROYALTIES Media Sale: July 13th
- 14. Customers and partners are building blockchain apps on Azure PARTNERS CUSTOMERS
- 16. Blockchain has not been built for enterprise Getting off the island - Integration There are a number of challenges to integrate a blockchain with existing IT architecture Enterprise-grade Ledgers Ledgers designed for public network cryptocurrencies lack the performance, confidentiality, and governance capabilities needed for commercial use Smart contracts Smart contracts were not designed to leverage existing enterprise tools and skill sets
- 18. Our Vision • Industry solutions • Consortium setup and management • Extended platform features
- 19. Choose the ledger technology that meets your needs
- 22. Deploy in the topology of your choice Dev/Test: Enable developers to get started Single node (virtual machine) 1 Single member: Simulate production for multiple divisions within a single organization Multi-node across single region 2 Multi-member: Collaborate between multiple divisions and organizations Multi-node across multiple regions, Azure subscriptions, and/or organizations 3
- 23. DApps can use the patterns, tech, and talent you already trust Write once, use for multiple ledgers Code in traditional languages with existing developers Securely call off chain data Security Productivity Modularity
- 24. Accelerate development with Microsoft Azure Get off the island Automatically connect Blockchain applications to services you care about Reduce cost and time Build Blockchain apps faster and easier and reduce costs of development Move towards production Move towards production faster with automatically built scaffolding
- 25. Building an end-to-end blockchain app is a huge undertaking Manually deploy ledger Write business logic Orchestrate signing, hashing and routing Store smart contract reference data Synchronize data with off- chain DB Ingest messages and events Build web client API management Manage keys Customize integrations Extend capabilitie Integrate with existing business apps Configure consortium network Link identities to federated systems
- 26. Blockchain Services and Tools on Azure Azure Blockchain Service and VM Templates BaaS and template VMs for most of the ledgers in use today (Over 40 templates and solutions) • Azure Public • Government • China Cloud Blockchain Workbench One click setup of the complete plumbing required to put in place a PoC – which can be extended later to production grade. Blockchain Development Kit Reusable, low-code plug and play integration mechanisms for LOB applications DevOps Pipelines Heterogenous User Interfaces Azure Blockchain Tokens Deploy and manage standard tokens built on the standards developed by the Token Taxonomy Initiative (TTI) Azure Marketplace Partner Solutions Applications Consulting Offers Consortium Path to entry
- 29. Digitize trust with Microsoft Azure Blockchain Seamlessly integrate blockchain with your business using built- in connections to Azure and the tools you're already familiar with—all on an open, trusted, globally available cloud platform Iterate and validate blockchain scenarios quickly with an intuitive UI for modelling smart contracts and prebuilt blockchain templates and commands Cut development time with painless network deployment, built-in governance and extensible, fully-managed infrastructure Simplify development Get up and running quickly Innovate with confidence
- 30. Learn more Visit Azure Blockchain Service as well as Azure Blockchain Workbench and Azure Blockchain Development Kit Visit the Azure Blockchain Blog Connect with the Microsoft Tech Community Join the conversation on MSDN Sign up for an Azure account and start and instance of Azure Blockchain Service
- 31. © Copyright Microsoft Corporation. All rights reserved. Thank You!
- 32. Azure Blockchain for Developers Scan this QR-code to access free educational resources, step-by-step learning guides as well as get practical experience in Blockchain on Azure! https://aka.ms/AA8zaug Don’t forget to add Microsoft Azure as a skill to your LinkedIn account to stay connected with our developer community! + Microsoft Azure We post the latest announcements about free events for developers in Ireland on our official Twitter account. @MSDevIRL
Editor's Notes
- Hello, my name is __________ and today I want to talk with you about how you can capitalize on the value of blockchain with Microsoft Azure Blockchain. T: Let’s get started. <CLICK>
- When Starbucks needed to increase visibility into the movement of beans across its vast supply chain, they worked with Microsoft to build a blockchain-based application to connect their supply chain participants. Starbucks said that the goals of the project are to: Contribute to farmers’ financial independence and confidence While cultivating empathy among consumers Through what it hopes will constitute a clear, visible connection between the products they enjoy and the people that farm them. “Traceability technology could have profound implications for connecting coffee drinkers to the farmers who grow it,” said Arthur Karuletwa, Director of Traceability at Starbucks. He continued to say, “This could be a seismic change in an industry that hasn’t had much innovation in the way coffee moves across borders and oceans.” T: Starbucks’ blockchain application will benefit each stakeholder in the supply chain. <CLICK>
- Starbucks’ new app reinforces trust among all of blockchain members and allows every stakeholder on the supply chain to track a bean’s movement. It shows—most importantly—provides small farmers with an immutable “proof of end purchase” from Starbucks that helps them get high-quality loans and avoid predatory lenders. Starbucks receives an immutable record of bean provenance and inventory state changes allowing them to track their product from farm to pour. And it informs the end customers where their coffee came from through increased transparency into the region, farm origin, and the tactics used to produce their favorite coffee. T: This app along with thousands of others have been built on Azure <CLICK>
- Starbuck’s premier blockchain application provides visibility across the value chain, delivering benefits to Starbucks, farmers, and customers alike. Starting with small hold farmers on the network, the blockchain solution checks to make sure it is produced according to specified organic and Fair Trade conditions. From there, the condition and state of the beans is verified as it moves from carriers to manufacturers, and then by distributors to various Starbucks cafes. At purchase, customers can view the coffee’s certifications, as well as information about its origins. T: Now let’s look at an exchange application in action. <click>
- Challenge Microsoft used a complicated, manual method to calculate royalties for XBOX publishers. Microsoft’s royalty process took 45 days, which delayed payments to publishers. Strategy Microsoft developed a blockchain-based solution that offers XBOX royalty information in near real time. Results Blockchain technology improved trust by making the royalty payment calculation process more transparent for publishers. Publishers gained actionable business insights, enabling them to proactively respond to customer demand. Blockchain technology reduced XBOX process efforts by two thirds and saved publishers time by eliminating the need for manual audits.
- Strategy Microsoft developed a blockchain-based solution that offers XBOX royalty information in near real time. Results Blockchain technology improved trust by making the royalty payment calculation process more transparent for publishers. Publishers gained actionable business insights, enabling them to proactively respond to customer demand. Blockchain technology reduced XBOX process efforts by two thirds and saved publishers time by eliminating the need for manual audits. “We are developing an ecosystem within the gaming industry that connects developers and publishers to game performance. Providing near real-time access to data greatly improves the process’ effectiveness and insights that lead to a more enriching experience for the partners.”– Tim Stuart (Chief Financial Officer of Xbox) T: Shared business processes require a shared utility with shared apps. In order to build these apps, you need a flexible, durable, and scalable foundation.