2. • Public Relations include a variety of programs
to promote or protect companies image or
individual product.
• PUBLIC is any group that has an actual or
potential interest in companies ability to
achieve its objectives .
JubleGeorge
3. FUCTIONS OF THE PR DEPARTMENT
• Press relations
• Product publicity
• Corporate communication
• Lobbying
• counselling
JubleGeorge
4. • Presenting news and information about
the organization in the most positive
light.
JubleGeorge
5. • Sponsoring efforts to publicize specific
products.
• Product publicity is when an organization
attempts to attract public interest about a
product that it offers
JubleGeorge
6. Corporate communication
• Corporate communication is the message
issued by a corporate organization, body, or
institute to its publics.
OR
• Promoting understanding about the
organization through internal
and external communications.
JubleGeorge
7. • The internal communication (employees,
stakeholders, i.e. share and stock
holders)
• external (agencies, channel partners,
media, government, industry bodies and
institutes, educational and general
public).
JubleGeorge
8. lobbying
• Dealing with legislators and government
officials to promote or defeat legislation
and regulation.
JubleGeorge
9. counselling
• Advising management about public issuess,
and company positions and image during
good times and bad.
JubleGeorge
11. • The companies mainly using this
marketing public relations (MPR) to
support corporate or product promotion
and image making.
• The old name of MPR was publicity.
JubleGeorge
12. MPR plays an important role in the
following tasks:
• Launching new products
• Repositioning a mature product
• Building interest in a product category
• Influencing specific target groups
JubleGeorge
13. • Defending products that have encountered
public problem
• Building the corporate image in a way that
reflects favourably on its products.
JubleGeorge
14. TOOLS IN MARKETING PR
• Publications-annual
reports,brochures,newsletters,magazins etc
• Events-news conferences ,seminars,
outings,trade shows etc
• sponsorship-sponsoring sports or cultural
activities etc
JubleGeorge
15. • News-get the media to accept press releases
and attend press conferences.
• speeches-talks of company executives at trade
associations or sales meetings
• Public service activities-contribution of time
and money to good causes to
build the goodwill.
JubleGeorge
16. • Identity media-company need a visual identity
that the public immediately recognizes.
Company logos
Stationary
Brochures
Signs
Business cards
Uniforms
Dress codes
JubleGeorge
19. Establish objectives
• MPR can build awareness by placing stories in
the media to bring attention to a product,
service , person organization or idea.
• It can build credibility by communicating the
message in an editorial context.
JubleGeorge
20. Choose messages and vehicles
• Choosing a proper message or media to
spread the idea , information about the
product etc.
• It includes hosting major academic
conventions,inviting expert or celebrity
speakers,and developing news
conferences.
JubleGeorge
21. • Each of this events is an opportunity to
develop a multitude of stories directed at
different audience.
JubleGeorge
22. IMPLEMENTING PLANS AND
EVALUATING RESULTS
• MPR contribution to the bottom line is
difficult to measure , because it is used along
with other promotional tools.
• The easiest measure of MPR effectiveness is
the number of exposures carried by the
media.
JubleGeorge
