Judah Blumenthal - 10 Ways to Get Great Content Ideas from Your Marketing Client. For more, information, check out http://judahblumenthal.com

1. 1 0 W A Y S T O G E T G R E A T C O N T E N T I D E A S F R O M Y O U R M A R K E T I N G
C L I E N T
J U D A H B L U M E N T H A L

2. A S A M A R K E T I N G A N D S E O E X P E R T ,
J U D A H B L U M E N T H A L D O E S N ’ T L A C K
S T R A T E G I E S O R T A C T I C S T O T A K E A
M A R K E T I N G C A M P A I G N F R O M S O U P
T O N U T S . T H E C H A L L E N G E I N T H I S
A R E N A S O M E T I M E S C A N C O M E F R O M
D E V E L O P I N G C O N T E N T F O R T H E
C A M P A I G N S . H O W E V E R , I T D O E S N ’ T
H A V E T O B E Y O U R B I G G E S T
S T U M B L I N G B L O G . H E R E A R E 1 0
F O O L P R O O F W A Y S T O U S E Y O U R
C L I E N T T O G E T C R E A T E C O N T E N T
I D E A S F O R Y O U R N E X T S E O
C A M P A I G N .
A B O U T J U D A H B L U M E N T H A L

3. 1 . W H E R E A R E Y O U H E A D I N G ?
• Most people who own a company realize the task of
building a company is challenging and unpredictable.
However, many entrepreneurs and business owners
are still dreaming big and setting goals. Talk to your
client about ambitions for his company. What are your
client’s goals and what are they are focused on?
Should your new content encourage an increase traffic,
action, build authority, stimulate sales, increase brand
awareness, or attract a new audience?

4. 2 . W H Y D O T H E Y A C T U A L L Y D O W H A T
Y O U D O ?
• Whenever possible, try to establish a deep connection
with your client on an emotional level. What motivates
them to run their business everyday? You should
discover the passion that informs daily actions of your
client. This will enable you to decide what type of
values you should express through your content.

5. 3 . W H O W I L L I B E W R I T I N G
F O R ?
• Your creative process should be influenced by the
demands, needs, and expectations of your audience.
Who is interested in what you have to say?

6. 4 . G E T A C U S T O M E R P R O F I L E
• Who are you trying to start a meaningful conversation
with Gen Xers, Boomers, “echo boomers”, or with the
iGeneration? Before putting pen to paper you should
know your target customers.

7. 5 . G E T P R O D U C T O R S E R V I C E
S P E C I F I C S
• How does your client’s product make a difference in
one’s life?

8. 6 . I D E N T I F Y C U S T O M E R P A I N
P O I N T S
• What are the most common concerns that customers
have after buying your client’s product?

9. 7 . C A N Y O U P R O V I D E A C C E S S T O S U P P O R T C A L L S ,
T E S T I M O N I A L S , A N D S E R V I C E O R P R O D U C T
R E V I E W S ?
• Testimonials, support calls and product reviews are not
often used by content marketers who are striving to
connect concepts.

10. 8 . W H O A R E Y O U R M A I N C O M P E T I T O R S
( A N D W H Y S H O U L D T H E Y B E A F R A I D O F
Y O U ? )
• The competition is fierce and by understanding the
relationship between your client and his competitors.

11. 9 . W H A T D O Y O U W A N T Y O U R
C O N T E N T T O L O O K A N D S O U N D L I K E ?
• It’s not always easy to get and stay on the same page
with the people whose need your copywriting skills. But
making them engaging and relevant in the eyes of
potential buyers is a completely different story.

12. 1 0 . C A N Y O U U S E F I V E D E S C R I P T I V E W O R D S T O D E F I N E
T H E V A L U E S Y O U W A N T T O C O M M U N I C A T E A B O U T Y O U R
C O M P A N Y ?
• This is a fun exercise you should try towards the end of
your interview.