Judah Blumenthal explores a few thoughts regarding why online marketing continues to be so critical in this day and age for businesses looking to grow brand awareness and increase market share.

1. Judah Blumenthal and
the Online Marketing
Mini-Renaissance
5 Reasons Online Marketing Remains Critical

2. The Meteoric Rise of Mobile
As smartphones become ubiquitous, especially in the United States, marketing
strategies that fold in the mobile-friendly optimization will continue to be critical.

3. The Evolution of Email Marketing
Email marketing has survived in the industry for years for one simple fact - it
works. Businesses need to leverage the direct access to customers with
relevant and engaging content.

4. Major Growth in Content Marketing
The best content caters to emphasizing “white hat” techniques. Write high-
quality content and, when possible, create sponsored content that parallels the
utility of primary content to potential customers for everyone’s benefit.

5. Savor Social Media
The greatest value of social media is that it allows your brand to grow in
awareness organically in the market, as clients and customers share their
experience with their peers. A strong social presence is critical.

6. Prioritizing Personalization
A wide variety of factors need to be considered when designing your online
experience. Everything from the time of the visit to the type of electronic device
being used to visit is helpful when creating marketing strategies.