Delivered in Evansville, Indiana Feb 12.09 for fund raising professionals, Hosted by the American Red Cross Center and the Indiana Nonprofit Network, presnted by eTapestry's Judy Nash

1. Judy Nash Account Executive 8 Breakthrough Strategies for the Next Decade of Fund Raising: An Executive Briefing

7. The Rules Still Apply (It’s all about relationships… not technology)

11. 1. Pure Fundraising Tools: Matching Gifts

12. 1. Pure Fundraising Tools: Matching Gifts

13. 1. Pure Fundraising Tools: Matching Gifts

15. 1. Pure Fundraising Tools: Recurring Gifts

16. 1. Pure Fundraising Tools: Recurring Gifts

17. 1. Pure Fundraising Tools: Recurring Gifts

19. 1. Pure Fundraising Tools: Essentials of the Ask

20. 1. Pure Fundraising Tools: Essentials of the Ask

21. 1. Pure Fundraising Tools: Essentials of the Ask

24. 1. Pure Fundraising Tools: For Impact Report

25. 1. Pure Fundraising Tools: For Impact Report

26. 1. Pure Fundraising Tools: For Impact Report

28. 1. Pure Fundraising Tools: Segmentation

29. 1. Pure Fundraising Tools: Segmentation

30. 1. Pure Fundraising Tools: Segmentation

33. 2. Relationship Building: Constituent Relationship Management (CRM)

34. 2. Relationship Building: Constituent Relationship Management (CRM)

35. 2. Relationship Building: Constituent Relationship Management (CRM)

36. 2. Relationship Building: Constituent Relationship Management (CRM)

38. 2. Relationship Building: eMail

39. 2. Relationship Building: eMail

40. 2. Relationship Building: eMail

41. 2. Relationship Building: eMail

42. 2. Relationship Building: eMail

43. 2. Relationship Building: eMail

44. Email Key Functions Tracking: bounces, opens, click-throughs Subscription management: automated unsubscribe or opting out link 2. Relationship Building: eMail

45. Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor 2. Relationship Building: eMail

47. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users. 2. Relationship Building: Web 2.0

48. 2. Relationship Building: Web 2.0

50. Source: The Wall St. Journal , 2006 2. Relationship Building: Web 2.0 – Online Video Use

51. 2. Relationship Building: Web 2.0 – Fun Video

52. 2. Relationship Building: Web 2.0

53. 2. Relationship Building: Web 2.0 – Social Networking

54. 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends 2. Relationship Building: Web 2.0 – Social Networking

55. 2. Relationship Building: Web 2.0 - Widgets

56. 2. Relationship Building: Web 2.0 - RSS

57. 2. Relationship Building: Web 2.0 - RSS

58. 2. Relationship Building: Web 2.0 - RSS

59. 2. Relationship Building: Web 2.0 - RSS

60. 2. Relationship Building: Web 2.0 - Podcasts

61. 2. Relationship Building: Web 2.0 – Message Boards

62. 2. Relationship Building: Web 2.0 - Wikipedia

63. Peer Fundraising Online 2. Relationship Building: Web 2.0 – Personal Fundraising Pages

64. 2. Relationship Building: Web 2.0 – Personal Event Fundraising

67. 2. Relationship Building: Moves Management ©

68. 2. Relationship Building: Moves Management ©

69. 2. Relationship Building: Moves Management ©

74. 3. Benchmark Reporting

75. 3. Benchmark Reporting Giving Dynamics Report

76. 3. Benchmark Reporting Benchmark Status Report

77. 3. Benchmark Reporting Benchmark Comparison Report

78. 4. Donor Loyalty Questions How do you know which donors are loyal? Which are accessible? Which feel trapped? Which are at risk?

80. 4. Donor Loyalty

81. 4. Donor Loyalty

82. 4. Donor Loyalty A donor’s loyalty level is indicated on the search screen

83. 4. Donor Loyalty - Value/Strategic Fit + - Loyalty + Value Creators Grow Value Sustainers Harvest Value Detractors Replace Value Opportunities Convert

84. 4. Donor Loyalty 8 donors are at risk Representing $.21 million 27 donors are secure Representing $.86 million 11 donors are trapped Representing $.21 million 16% 16% 0% 67% 57% 2% 17% 23% n = 1 n = 27 n = 11 n = 8 n =55 accounts

87. 5. Community Building Donor Login

88. 5. Community Building Donor Login Keith Davis

89. 5. Community Building Donor Login

90. 5. Community Building Donor Login

95. An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site 6. Web Site Optimization E-Mail Print Other Tools

98. 6. Web Site Optimization: Before and After

100. 6. Web Site Optimization: Needle in a Needle Stack

101. 6. Web Site Optimization: Breakthrough the Clutter

102. 6. Web Site Optimization: Keeping it Simple Advanced Email Database Ecommerce Website

103. INTEGRATION is the KEY! 6. Web Site Optimization: Next Steps

104. 6. Web Site Optimization: Example Plan Sept Oct Nov. Dec E-Newsletter 9/15 10/15 11/15 12/15 Pre Telemarketing e-mail 9/20 TM campaign starts 10/1 Year end direct mail 11/20 Year End E-Mail hits 1 and 2 12/20 / 12/28

107. 6. Web Site Optimization: Use eMail & direct mail together

108. 6. Web Site Optimization: Coordinate web & phone appeals

110. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher 6. Web Site Optimization

111. 6. Web Site Optimization: Oprah & Martha would be proud

112. 6. Web Site Optimization: Oprah & Martha would be proud

119. Subscriber Services

125. 8. Application Program Interface (API): Connect to the World

127. 1. Set up a Gmail Account

128. 2. Post Pics to Flickr

129. 3. Try a Microblog

130. 4. Create a Google Alert

131. 5. Set Up an RSS

132. 6. Share a YouTube Video

133. 7. Really Use Your Cell Phone (Send a text or a video)

134. 8. Join a Social Network

135. 9. Share PowerPoint Slides (Save a tree or two!)

136. 10. Play a Video Game

137. Thank you! Judy Nash Account Executive @etapestry.com