Reflecting the Ostinato Model through the lens of symphonic social science (Halford and Savage, 2017)

1. Making sense of big data with the
Ostinato Model
Jukka Huhtamäki
Postdoctoral researcher, Tampere university
Symphonic social Science/Social life of methods
Centre for Consumer Society Research
April 2019

2. How to measure
innovation
ecosystems to
support
research and
decision-making
(2010-2016)?
11.4.2019 | 3
(Still, Huhtamäki, Russell & Rubens, 2012)

3. Cf. Symphonic social science (Halford & Savage, 2017)
Data Socially constructed data on startups, venture capital investments, mergers and
acquisitions (cf. Basole et al., 2015)
Methods Visual network analytics, sensemaking (Pirolli & Card, 2005), computational network
analysis, descriptive statistics
Visualization
11.4.2019 | 4

4. My role: developing the analytical procedures
11.4.2019 | 5
Critical realist data analysis
(Sayer, 1992; Bygstad &
Munkvold, 2011)
Action design research
(Sein et al., 2011)

5. 11.4.2019 | 6
Huhtamäki, J., Russell, M. G., Rubens, N., & Still, K. (2015). Ostinato: The Exploration-Automation Cycle of
User-Centric, Process-Automated Data-Driven Visual Network Analytics. In S. A. Matei, M. G. Russell, & E.
Bertino (Eds.), Transparency in Social Media: Tools, Methods and Algorithms for Mediating Online Interactions
(pp. 197–222). Springer International Publishing Switzerland. http://doi.org/10.1007/978-3-319-18552-1_11