Social media is a powerful tool for nonprofits to connect with their community and share their story. However, things are changing (all the time). Facebook's News Feed has changed again. Live video is growing in popularity and value. Instagram usage continues to skyrocket. And more.
What should nonprofits do? How should you shift your strategy? How should you use social media in 2018?
In this 45-minute presentation, we'll dive into these important questions and you will learn how you can effectively leverage social media for fundraising and new donor acquisition in 2018. You will also hear about best practices in the sector and specific tips on measuring the ROI of social media for your nonprofit.
Here’s what you’ll learn:
Shifts in donor behavior and preferences
An overview of changes to Facebook, Instagram, and more
How to determine which social media channels on which to focus
The best ways to use social media in 2018
How to measure success on social media
How Nonprofits Should Adapt Their Social Media Strategy In 2018
1. ** The webinar will start at 2 minutes after the hour **
Presenter:
HOW NONPROFITS SHOULD
ADAPT THEIR SOCIAL MEDIA
STRATEGY IN 2018
Julia Campbell
2. About the Topic Expert
I have worked in the nonprofit sector
as a one-woman development and
marketing shop.
My nonprofit clients include very
small, medium, and large nonprofit
organizations.
I wrote the book Storytelling in the
Digital Age: A Guide for Nonprofits
with CharityChannel Press.
MORE INFO ABOUT ME:
WWW.JCSOCIALMARKETING.COM
3. KEY
TAKEAWAY
S FROM
TODAY’S
WEBINAR:
Shifts in donor behavior and preferences
An overview of changes to Facebook and
Instagram
How to determine which channels to focus
on and the best ways to use them in 2018
How to measure success on social media
TWITTER: @JULIACSOCIAL
6. WE ARE
USING
POSTING
FEWER
PERSONAL
UPDATES
A report from The Information released in
December 2016 said that personal updates
had declined on Facebook 15 percent over
the year, and had declined 21 percent from
mid-2014 to mid-2015.
TWITTER: @JULIACSOCIAL
7. WE ARE INCREASING
OUR USE OF
MESSAGING APPS
Meanwhile, Facebook's
messaging apps —
WhatsApp and
Messenger — increased
installs, up 15 percent
and two percent
respectively.
TWITTER: @JULIACSOCIAL
9. NEITHER IS
INSTAGRAM
Around one-third of
online adults (32%) report
using Instagram every
month.
Instagram has over 800
million monthly active
users, including 38% of
women in the U.S. and
26% of men.
TWITTER: @JULIACSOCIAL
10. FACEBOOK IS
ALWAYS
CHANGING
Stay up-to-date by
following:
Nonprofits on Facebook:
https://www.facebook.co
m/nonprofits/
Facebook’s Nonprofit
Resources:
https://nonprofits.fb.com
/
TWITTER: @JULIACSOCIAL
11. 5 RECENT SOCIAL MEDIA
CHANGES THAT AFFECT
NONPROFITS TWITTER: @JULIACSOCIAL
18. FACEBOOK IS GOING TO
ACTIVELY WORK TO
WEED OUT BAD NEWS
SOURCES ON THE SITE,
PRIORITIZING NEWS
THAT IS
“TRUSTWORTHY,
INFORMATIVE, AND
LOCAL.”
TWITTER: @JULIACSOCIAL
23. 2 PILLARS OF A NONPROFIT
CONTENT STRATEGY
Double down on
valuable,
educational, and
entertaining content.
Share more stories!
TWITTER: @JULIACSOCIAL
30. BUILD
YOUR
EMAIL LIST.
Email accounted for 26% of all online
revenue in 2016 and grew 14% over 2015.
Email remains the best way to communicate
with a large group of people at scale – when
done correctly and when email campaigns
are carried out strategically.
Do not build your house on rented land.
TWITTER: @JULIACSOCIAL
31. SHARE MORE LIVE VIDEO.
Facebook reported that
Facebook Live videos get
6x more interactions
than regular video.
1
Facebook users spend 3x
more time watching live
videos than a video that’s
no longer live.
2
They also comment more
than 10x more during
live videos.
3
TWITTER: @JULIACSOCIAL
32. CREATE A
FACEBOOK
GROUP
1 billion people already belong to Facebook
Groups, and about 10% of them belong to
Groups that Facebook itself has called “very
meaningful”.
TWITTER: @JULIACSOCIAL
33. SHARE
FACEBOOK
EVENTS.
Facebook is pushing
notifications for local
events to their users.
For example, I now get
notifications if nonprofits
that I follow on Facebook,
that are local to me, are
hosting local events, such
as The Danvers Art
Association:
TWITTER: @JULIACSOCIAL
34. FUNDRAISE
ON
FACEBOOK
Facebook waived fees on all donations made
via Facebook Payments.
There are pros and cons – need to decide
what’s right for your nonprofit.
TWITTER: @JULIACSOCIAL
35. EXPERIMENT WITH
INSTAGRAM.
A unique, aesthetically pleasing visual experience, with
eye-catching photos and videos taking center stage.
TWITTER: @JULIACSOCIAL
36. Zuck said himself that Facebook’s focus in
2018 is to “make sure Facebook isn’t just
fun but also good for your well-being and
for society.”
TWITTER: @JULIACSOCIAL
37. HOW TO
MEASURE
SOCIAL
MEDIA ROI
Go back to your goals.
Why are you on social media?
What do you hope to accomplish
by using these platforms?
What does success look like?
TWITTER: @JULIACSOCIAL
38. FACEBOOK PAGE INSIGHTS
Be sure to check in with Page Insights to better understand how
people are interacting with your Page and posts and which
content they have found most compelling.
TWITTER: @JULIACSOCIAL
39. INSTAGRAM ANALYTICS
When you sign up for
Instagram Business
Tools, you can get
access to Instagram
Analytics.
TWITTER: @JULIACSOCIAL
42. QUESTIONS?
For those of you who
would like to follow up
after this webinar,
please request access
to my private Facebook
Group for nonprofit
marketers:
https://www.facebook.c
om/groups/socialmedi
astorytelling/
Email:
Julia@jcsocialmarketing
.com
TWITTER: @JULIACSOCIAL