Set Up Donate Button and Collect Donations

Confidential and Proprietary GoFundMe Charity, Inc., April 2020
How to Set up the Donate Button
and Start Collecting Donations on
Your Website

Introductions We’re excited to meet you!
Julia Campbell
Nonprofit Author, Consultant & Speaker
Julia Campbell has run digital marketing consulting business for over
a decade, focused exclusively on mission-driven organizations.
A mom of 2 and a former US Peace Corps Volunteer, she is the
author of Storytelling in the Digital Age: A Guide for Nonprofits and How
to Build and Mobilize a Social Media Community for your Nonprofit in 90
Days. Her award-winning nonprofit blog is
www.jcsocialmarketing.com/blog
Malia Robertson
Charity Service Specialist, GoFundMe Charity
Malia is a Charity Services Specialist at GoFundMe Charity. She’s
worked directly with small and large organizations to help to set up
event pages and campaigns to help with fundraising efforts.
When she’s not helping to change the world, Malia is usually at dog
beach with her furbaby, Daisy.

Agenda
● Crowdfunding intro
● How to set up the Donate Button
on your website
● Elements of an effective donation
page
● Ways to grow your supporter
base and follow-up with donors
after they make their first gift
● Help and resources
Agenda

● Specifically designed for
charities to raise money
● More features
● Access donor data
● No subscriptions or
commitments
● $5B Raised & 100M+
Donors
● One of the oldest and most
trusted online fundraising
platforms
● Control your brand
charity.gofundme.com

Crowdfunding is a way to raise funds for a specific cause or project by
asking a large number of people to donate money, often in small amounts,
and usually during a relatively short period of time. Crowdfunding is done
online, often with social networks, which make it easy for supporters to
share a cause or project with their networks.
Organizations, businesses, and individuals alike can use crowdfunding for
any type of project, for example: charitable cause; creative project;
business startup; school tuition; or personal expenses.
Source: What is crowdfunding? | Knowledge Base
CROWDFUNDING

Social fundraising
by the numbers
DATA INSIGHTS
of NPOs agree that social
media shares are effective
for brand awareness.
95%
donations shared on social
media by donors result in a
new donation.
1:5
increase in donation dollars
that came directly from
social links since 2012.
81%
of nonprofits cite insufficient
knowledge as their reason for not
prioritizing social fundraising.
49%

IMPORTANCE OF SHARING
Sharing
Sharing placement
throughout page layout
and user flows is proven
to increase sharing of
story, page URL and
donations.
Mobile
A fully responsive
experience, heavily
tested on all screen sizes.
60%
Of our visitors are from a
mobile device.
2.1xIncrease in donors sharing
their donation on social media
Optimization
By leveraging the massive
amount of user data collected
by GoFundMe, GoFundMe
Charity’s campaign page and
flows are best-in-class and
optimized for donation
conversion, sharing and user
experience.
Branding
Upload your charity’s
logo, custom colors,
and personalized
content on all
campaigns you create

How to set up the Donate Button
on your website

WITH THE DONATE
BUTTON, YOU CAN:
Get more to your cause. No subscription fees
and an industry-leading payment processing
fee of just 1.9%+$ .30.
Make your donors feel at home. Design your
Donate Button with your organization’s own
logo, colors, and content - no coding skills
necessary.
Get up and running fast. It’s so simple to set
up, and we provide copy-and-paste button
code for any web site so you can start
collecting donations instantly.
@JuliaCSocial @GoFundMeCharity

HOW TO GET STARTED
After you’ve completed your payment
processing setup, sign into your
GoFundMe Charity account.
Click your profile menu on the top right-
hand side of your screen.
Click Account.
Click Donate Button.
Click Create donate button to start
customizing.
This Photo by Unknown Author is licensed under CC BY

WORDPRESS PLUGIN https://wordpress.org/plugins
/donate-button-by-gofundme/

CUSTOMIZING YOUR DONATE BUTTON
Donate Button Details:
Button Name (required): Title this donate button.
This isn’t displayed anywhere that donors can see it, it’s only to help organize things
behind-the-scenes.
Button Text: The call-to-action words displayed on your button.
Logo: Add your organization’s logo to ensure your donors feel safe and secure!
Theme Color: Select your organization’s brand colors for buttons and navigation
bars.

DONATE FORM STEP 1: DONATION OPTIONS
Headline: large text across the top of the form.
Donation Frequency: choose what options to give your donors: one-time donation
only, recurring monthly donations, or both.
One-Time Donation Values: the preset amounts available to choose from when a
donor has opted to make a one-time donation (they can always type in their own
amount by clicking CUSTOM)
Recurring Donation Values: the preset amounts available to choose from when a
donor has opted to make a monthly recurring donation
Donor Comments: choose whether or not donors can include a comment with their
donation (enabled by default). These comments are not displayed anywhere
online, but are available to you in your report center.

DONATE FORM STEP 2: DONOR DETAILS
Headline: large text across the top of the form.
Anonymous Donations: choose whether or not to allow anonymous donations
(enabled by default).
NOTE: Donors will never be anonymous to you as the administrator; this is only for
display purposes.

DONATE FORM
STEP 3: PAYMENT
Headline: large text across the top of
the form
Donation Confirmation Page
If you’d like to direct donors to a
specific page after they complete
their contribution, enter the URL here.
If left blank, donors will temporarily
see a custom confirmation page
(matching the branding you set up
earlier in the process) before being
redirected back to the original page
on your site that they clicked from.

FINALIZING YOUR DONATE BUTTON
Once you're done, click Create to save the button.
Now you’re ready to add it to your website! You have 2 options:
Copy and paste the full HTML code provided to add the button to your website.
Choose this option if you don’t currently have a donate button, or if you want to
replace the button you already have.
Copy the URL only to replace in the code for your existing donate button.
Choose this option if you like the design of the button you already have on your web
site, you just want it to point to GoFundMe Charity instead of your current provider.

FINALIZING YOUR
DONATE BUTTON
Pro-tip: You can also use the
above URL by itself as a quick,
easy way to collect donations!
Use it to share in social media
posts, digital bios, or link to it
behind any other button or
navigation item on your
website.

WHY HAVE A CUSTOM CONFIRMATION PAGE?
Remember the two main reasons donors
don’t give again:
They don’t feel like their donation made a
difference.
They haven’t seen meaningful
communication about the impact of their
gift.
Why not get the relationship started on
the right foot with a thoughtful and well-
crafted Thank You for Donating page?

GENUINELY THANK
THE DONOR.
“We could not do this work
without you.”
“Thank you for your
partnership.”
“Thank you for your investment.”
“We are building something big
together.”
“Our work isn’t done yet, but
with your help, we have
accomplished a lot.”

INCORPORATE VIDEO.
@JULIACSOCIAL @GOFUNDMECHARITY

TELL DONORS
WHAT COMES
NEXT.

PERSONALIZE THE THANK YOU
REDIRECT.

Elements of an effective online
donation page

ELEMENTS OF A
DONATION PAGE
THAT DRIVES
DONATIONS
Seamless branding
Concise copy
Compelling visuals
Specific donation amounts
Examples of impact
Social sharing (after donation is processed)
Mobile optimized
Updated security

Ways to grow your supporter
base and follow-up with brand
new donors

TIPS FOR USING THE
CAMPAIGN UPDATE TOOL
Using the Campaign Update tool at strategic times during
your campaign (such as halfway or close-to goal) helps
generate excitement and a sense of urgency in your
donors.
Use photos to convey impact.
Snap a live video of your work in the field (where possible).
Send it out to everyone that donated to demonstrate impact.
Announce stretch goals.
Thank people for donating, and ask them to consider starting
their own fundraiser!

NONPROFIT EXAMPLES: CAMPAIGN UPDATE
Here are some examples of ways that nonprofits have used the Campaign Update
tool to provide progress updates and critical information to their supporters:
NYC Makes PPE: Making and Donating PPE to Healthcare Workers
Feed Hero Nurses Fighting Covid-19
Be a Masked Hero: Send Masks to Medical Staff Now!

SEND A THANK YOU
EMAIL WITHIN 24
HOURS
Follow up a donation with a “thank
you” within 24 hours. You can send a
creative thank you email that doubles
as a donation receipt.
Ask them to share your social media
posts on their personal pages
Send out a donor survey to get more
information about your donor,
including their affinities, preferred
communication styles, and their
desire/ability to volunteer.

CREATE A
PERSONALIZED
THANK YOU VIDEO

SHOW THEM THE IMPACT BEFORE ASKING AGAIN
Send an email or letter to each of your new donors that specifically addresses the
impact of their gift.
Talk to your donor about the lives their changing and the work they’re now a part of.
Share a special video or photograph of your clients or work in the field.
Share at least 2-3 nonprofit stories with your donors, providing a “zoomed out” view
about why your organization is involved in your line of work and how your donor
plays a role in that success.

DONATE BUTTON: QUICK START CHECKLIST
1. Check out our available payment processors.
2. Sign into your GoFundMe Charity account. Click your profile menu on the top right hand side of your
screen. Click Account. Click Donate Button. Click Create donate button to start customizing.
3. Add Donate Button details.
4. Add a Headline.
5. Choose what options to give your donors: one-time donation only, recurring monthly donations, or both.
6. Choose whether or not to allow anonymous donations (enabled by default).
7. If you’d like to direct donors to a specific page after they complete their contribution, enter the URL in
the Donation Confirmation Page field.
8. Click Create to save the button.
9. Add the button to your website by copying and pasting the full HTML code or copying the URL only to
replace in the code for your existing donate button.

Get Started for free!
charity.gofundme.com

1. Create your campaign with your key call to action in mind.
2. Share the campaign link with everyone in your network.
3. Post relevant updates to build momentum.
4. Use your campaign results to glean actionable insights.
Key takeaways for a successful crowdfunding campaign
RECAP

● GoFundMe Charity Help Center
● GoFundMe Charity on YouTube
● GoFundMe Charity blog
● Julia Campbell’s website
Resources
Stuck? We’re ready for all questions!
Email us at nposupport@gofundme.com

Set Up Donate Button and Collect Donations

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