Key takeaways: Overview of Facebook fundraising tools Tips to get started right away Examples from nonprofits using these tools effectively

1. ** The webinar will start at 2 minutes after the hour **
Presenter:
HOW TO USE FACEBOOK’S FREE FUNDRAISING
TOOLS TO DRIVE DONATIONS
Julia Campbell
www.jcsocialmarketing.com

2. TWEET EARLY AND OFTEN!
@JuliaCSocial
#NPTECHBOS
#NPTECHBOS @JULIACSOCIAL

3. About the Topic Expert
Mom of 2
Returned Peace Corps Volunteer
Former one-woman development and
marketing shop
Works with mission-driven nonprofits
Author of the book Storytelling in the Digital
Age: A Guide for Nonprofits
MATERIALS WILL BE AVAILABLE AT:
HTTP://PO.ST/18NTCFBFUNDRAISING

4. KEY TAKEAWAYS
FROM TODAY’S
WORKSHOP:
Overview of Facebook
fundraising tools
Tips to get started right away
Case studies from two nonprofits
using these tools effectively
Answers to your questions
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5. FACEBOOK IS NOT
GOING ANYWHERE
Facebook now has 1.71 billion
active users every month.
450 million users connected to
nonprofit Pages.
#NPTECHBOS @JULIACSOCIAL

6. #NPTECHBOS @JULIACSOCIAL

7. WHY REGISTER WITH FACEBOOK
PAYMENTS?

8. DO YOU WANT PEOPLE
TO GO TO YOUR DONATE
PAGE?
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9. #NPTECHBOS @JULIACSOCIAL

10. U.S. CHARITIES MUST:
Be a 501(c)(3)
organization
registered with the
IRS.
Be a 501(c)(3)
organization
registered with the
IRS.
1
Have a tax ID
number.
Have a tax ID
number.
2
Have a bank
account registered
with a licensed
financial services
institution.
Have a bank
account registered
with a licensed
financial services
institution.
3
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11. GET VERIFIED BY FACEBOOK
https://www.facebook.com/donate/signup
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12. UPDATE YOUR GUIDESTAR PROFILE
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13. IS IT FREE?
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14. FACEBOOK
PAYMENTS
INCLUDE:
Facebook Page Donate button
Facebook Page posts Donate
button
Facebook ads Donate button
Facebook Live Donate button
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15. #NPTECHBOS @JULIACSOCIAL

16. #NPTECHBOS @JULIACSOCIAL

17. #NPTECHBOS @JULIACSOCIAL

18. FACEBOOK LIVE VIDEO
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19. #NPTECHBOS @JULIACSOCIAL

20. QUICK TIPS FOR
SUCCESS
Strong presenceStrong presence
ThemeTheme
Funding goalFunding goal
Time frameTime frame
Specific outcomesSpecific outcomes
Suggested amountsSuggested amounts
VisualsVisuals
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21. USING FACEBOOK
FUNDRAISERS
Get your network to raise money for you!
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22. #NPTECHBOS @JULIACSOCIALhttps://www.facebook.com/fundraisers/

23. #NPTECHBOS @JULIACSOCIALhttps://www.facebook.com/fundraisers/

24. #NPTECHBOS @JULIACSOCIAL

25. #NPTECHBOS @JULIACSOCIAL

26. #NPTECHBOS @JULIACSOCIAL

27. DONATE BUTTON
IN PERSONAL
POSTS
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28. #NPTECHBOS @JULIACSOCIAL

29. SYNC OFF-FACEBOOK FUNDRAISING
EFFORTS TO FACEBOOK FUNDRAISERS
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30. WHAT INFORMATION DO I GET ON
DONORS?
Daily Transaction Report:
Information on each donation made to an organization, whether
through the Donate button or through a Facebook Fundraiser.
Fields like First Name, Last Name, Amount Donated and Email Address
(if the donor has shared it).
Updated daily reports made available after 48 hours from the
moment a donation was made.
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31. HOW DO I GET PEOPLE TO USE THESE
TOOLS?

32. #NPTECHBOS @JULIACSOCIAL

33. #NPTECHBOS @JULIACSOCIALhttps://discussion.roadscholar.org/b/blog/posts/what-the-heck-is-instagram-inside-the-app

34. #NPTECHBOS @JULIACSOCIALhttps://roadscholar.wistia.com/medias/f2bwcgibz6?wtime=0

35. ENABLE POTENTIAL FUNDRAISERS
Email
series
Share
stories
Online
Tool Kit
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36. #NPTECHBOS @JULIACSOCIAL

37. #NPTECHBOS @JULIACSOCIAL

38. #NPTECHBOS @JULIACSOCIAL

39. TWEET EARLY AND OFTEN!
@JuliaCSocial
#NPTECHBOS
#NPTECHBOS @JULIACSOCIAL