Tech Startup Growth Hacking 101 - Basics on Growth Marketing
International style
1.
2.
3.
4.
5.
6. International Style
• Carefully regulated curves
• Asymmetrically positioned blocks of text
• Lower case predominates
• Idea is that pure form and pure color give visual
pleasure to the viewer
• Sometimes a grid system
• Type should always run horizontally
• Never mix typefaces and don’t have more than
two weights of type.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19. Basel Style
• Breaks the rules
• Type not always horizontal
• Letters that call attention to themselves
• Overlapping type and image
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43. ULM SCHOOL - HfG
• Precisely measured axial grids
• Crisp Geometric forms
• San serif type
• Minimal use of text
• Concerned with theoretical
aspect of graphic design
Editor's Notes
AkzidenzGrotesk, created in 1896
Joseph Muller Brockman
Joseph Muller Brockman
Sometimes embraced constructivists principles.
Futura also a popular typeface
Optima
Drinking natural grape juice will somehow give you the steely focus of man in picture.It is unusual to use the logical, clear, swiss style to deliver an emotional message.
