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WHAT WAS THE TECH? Following BBH Digital Strategy iPhone6 Cheat Sheet

Following the unveiling of the iPhone 6, Apple put months of rumors and speculation
to rest. Both a comprehensive health device and a customizable, interactive
timepiece, the Apple Watch was touted by Tim Cook as the next chapter in Apple’s
It is the most personal device Apple has ever created. A breakthrough input
mechanic features a ‘Digital Crown’ that can scroll and zoom to navigate without
obstructing the small interface and a new ‘taptic’ engine allows another subtle way of
interacting and communicating without additional input points.

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