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WHAT WAS THE TECH? Following BBH Digital Strategy iPhone6 Cheat Sheet

WHAT WAS THE TECH?
Following the unveiling of the iPhone 6, Apple put months of rumors and speculation
to rest. Both a comprehensive health device and a customizable, interactive
timepiece, the Apple Watch was touted by Tim Cook as the next chapter in Apple’s
history.
It is the most personal device Apple has ever created. A breakthrough input
mechanic features a ‘Digital Crown’ that can scroll and zoom to navigate without
obstructing the small interface and a new ‘taptic’ engine allows another subtle way of
interacting and communicating without additional input points.

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