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WHAT DOES THIS MEAN FOR BBH Digital Strategy iPhone6 Cheat Sheet

WHAT DOES THIS MEAN FOR MARKETERS?
Brands/Designers will need to create new actions with the smaller confines of
Apple Watch interface and new set of interactions.
Haptic technology allows brands to connect with consumers in new ways.
- Some brands have been experimenting with haptic technology such as the Durex
Condom project ‘Fundawear’ which created ‘touching underwear’.

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