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WHAT WAS THE TECH? A BBH Digital Strategy iPhone6 Cheat Sheet

A new payment system using NFC technology
- Apple finally capitalizes on its long owned, but unused NFC patents to offer a
seamless purchasing experience. Apple Pay uses an NFC antenna to transfer
payment information to touch ID technology.
- Credit card numbers can be pulled from iTunes accounts or loaded through the
new iPhone 6’s camera.
- The tech eliminates the need for customers to share personal information in order
to pay.

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