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WHAT DOES THIS MEAN FOR BBH Digital Strategy iPhone6 Cheat Sheet

Apple Pay is Going to Change Consumer Behavior
- Consumers have begun to display a strong appetite for simple, intuitive mobile
payment apps such as Venmo, Seamless and Uber, so it is no surprise that Apple is
looking to increase their presence in this space
- With a large list of merchant partners and anticipated ease of use position, Apple Pay
is poised for much heavier adoption rates than existing mobile payment options.
- Impulse purchases are likely to increase with this technology as mobile shopping will
become more seamless. Apple has provided an open API so brands can embed Apple
Pay into their apps.

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