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#OPTOUTSIDE - REI STRATEGY: ACT 10 Award Winning Strategy Case Studies (Under Armour, REI, Seamless, Apple)

#OPTOUTSIDE - REI
STRATEGY:
ACT FOR THE GREATER GOOD DURING BLACK
FRIDAY
Consumer Insight - REI consumers were not
interested in shopping on the holiday weekend
Cultural Insight - Black Friday takes Americans on
a sharp turn from being thankful to mass
consumerism. A day created for corporate profit
by marketers.
Brand Insight - REI is a co-op that acts for the
greater good of its employees and members
VENABLES

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