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VISIT MUM - BRITISH AIRWAYS 10 Award Winning Strategy Case Studies (Under Armour, REI, Seamless, Apple)

VISIT MUM - BRITISH AIRWAYS
STRATEGY:
BA UNDERSTANDS THE JOURNEY YOU ARE
TAKING
Consumer Insight - A lot of holiday traffic was first
and second generation Indian Expats flying back
home from North America
Product Insight - Don’t claim to be one of us, show
that you understand us. Not about Hindi meals on
the flight but the fact we are making this journey
Cultural Insight - Indian mothers were the key
pillar in the family and had a strong pull of their
children coming back home
OGILVY

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