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WORLD GALLERY - APPLE IPHONE6 10 Award Winning Strategy Case Studies (Under Armour, REI, Seamless, Apple)

WORLD GALLERY - APPLE IPHONE6
STRATEGY:
RETHINK WHAT YOUR SMARTPHONE CAMERA
CAN DO
Category Insight - The category highlights the
quantifiable features of smartphones in isolation
of the people using them.
Product Insight - Camera is one of the top
considerations when it comes to purchasing a
new smartphone
Consumer Insight - iPhone owners preferred
showing the output of their devices instead of
talking about the technology of the camera
TBWA

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