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FEED THE GOOD - PEDIGREE 10 Award Winning Strategy Case Studies (Under Armour, REI, Seamless, Apple)

FEED THE GOOD - PEDIGREE
STRATEGY:
SHOW HOW THE GOOD IN DOGS BRINGS OUT
THE GOOD IN US
Product Insight - Dogs are good for people.
Owning a dog is an experience that transforms us
for the better
Cultural Truth - The elusive quality of innocence
that we had as children is the secret of genuine
happiness
Brand Insight - Dogs are good for people because
their innocence helps us connect with our own
BBDO

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