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The Planner's Presentation Template is a free to download presentation template of the most used slides for Brand and Comms Planners. Feel free to download the Keynote or Powerpoint version of the presentation by tweeting about the project.
2. ugly slides be gone
Ugly slides, it is what we do best as Planners!
The following is a presentation template which includes 27 of the
most commonly used planner slides. Download the keynote or
powerpoint by tweeting/facebooking the below links and
strategize to your hearts content!
Julian Cole
Head of Comms Planning, BBH
@juliancole
keynote version
powerpoint version
pay with a tweet to download
pay with a tweet to download
4. todays meeting
- Our Process
- Recap the brief
- Cultural, Product and Consumer Truth
- Strategy
- Creative Idea
- Campaign Architecture
- Campaign elements
- KPIs
- Next Steps
5. but the real request is to help launch the new
Lorem Ipsum Coconut Water Range
in north america focusing on 17-28 year olds
6. what we have been up to
RECEIVED
YOUR
BRIEF
QUAL AND
QUANT
RESEARCH
CREATIVE
BRIEF
CREATIVE
CONCEPTING
CAMPAIGN
ARCHITECTURE
KPIS
10. pie chart
79% lorem ipsum dolor sit
amet, consectetuer adipiscing
elit, sed diam nonummy nibh
euismod tinciduntt.
79%
11. our target audience - cool dads
•Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh euismod
tinciduntt.
• Ut wisi enim ad minim veniam, quis nostrud
exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat.
• Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum
dolore eu.
• Nam liber tempor cum soluta nobis eleifend
option congue nihil imperdiet doming id quod
mazim placerat facer possim assum.
12. CONSUMER TRUTH
Lorem ipsum consumer dolor sit amet, consectetur
adipiscing elit. Fusce neque orci, consectetur eget vitae,
neque orci, consvestibulum vel magna.
13. CULTURAL TRUTH
Lorem ipsum culture dolor sit amet, consectetur
adipiscing elit. Fusce neque orci, consectetur eget
vitae, neque orci, consvestibulum vel magna.
15. PRODUCT TRUTH
Lorem ipsum consumer dolor sit
amet, consectetur adipiscing elit.
Fusce neque orci, consectetur
eget vitae, neque orci,
consvestibulum vel magna.
CULTURAL TRUTH
Lorem ipsum consumer dolor sit
amet, consectetur adipiscing elit.
Fusce neque orci, consectetur
eget vitae, neque orci,
consvestibulum vel magna.
STRATEGY
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Fusce neque.
CONSUMER TRUTH
Lorem ipsum consumer dolor sit
amet, consectetur adipiscing elit.
Fusce neque orci, consectetur
eget vitae, neque orci,
consvestibulum vel magna.
17. key visual slide
Lorem ipsum eget vitae, neque
orci, consvestibulum vel magna.
eget vitae, neque orci,
costibulum vel magna. Cotibuum
vel magna. eget vitae, neque
orci, consvestibulum vel magna.
Vel eum iriure dolor in hendrerit in
vulputate velit esse molestie
consequat, vel illum dolore eu
feugiat nulla.
18. key visual slide 2
vitae, neque orci,
consvestibulum
vel magna. lorem
ipsum eget vitae,
24. CAMPAIGN ROLL OUT
AUG
SEP
OCT
NOV
DEC
JAN
TV/CINEMA
TASK 1
ESTABLISH
PRINT/OUTDOOR
FACEBOOK/TWITTER
RICH AND FLASH BANNERS
TASK 2
ADD VALUE
DIGITAL HUB/FOURSQUARE
RETAIL PRODUCTS
TASK 3
INVITE
BAR ACTIVATION
IN STORE ACTIVATION
27. COMMS BARRIER
THE TARGET DOESN’T
KNOW WHAT AFTER
HOURS ATHLETES
MEANS
COMMS BARRIER
TARGET DOESNT
UNDERSTAND THE
RELATIONSHIP BETWEEN
PUMA AND AHA
COMMS TASK 1
ESTABLISH THE AFTER
HOURS ATHLETE
COMMS TASK 2
SHOW HOW PUMA
ADDS VALUE TO AFTER
HOURS ATHLETES
TACTICS
TV/CINEMA
PRINT/OUTDOOR
INSTORE
TACTICS
PRODUCT LINE
DIGITAL HUB
COMMS BARRIER
HOW DO YOU MAKE
SURE THAT AFTER HOURS
ATHLETE IS A LEGITIMATE
THING
COMMS TASK 3
INVITE NEW
CONSUMERS TO BE
AN AFTER HOURS
ATHLETES
TACTICS
BAR ACTIVATIONS
INSTORE ACTIVATIONS
DIGITAL HUB
29. kpi slide
awareness
consideration
Lorem ipsum dolor sit amet,
1,200,000 IMPs
456,000 site visits
consectetuer adipiscing elit,
2,000,000 Youtube
45% key image
sed diam nonummy nibh
views
attribute
Search Volume
euismod tinciduntt.
increase 24%
preference
purchase
retention
24% store traffic
1,321 Sales
152% Email Subs
56% purchase
intention
2,000,000 Youtube
views
332 Loyalty
Members
Search Volume
increase 24%
30. GOAL FOR DIGITAL HUB
METRIC FOR SUCCESS
C
SALES GROWTH
PURCHASE INTENTION
TOP 3 SPORTS LIFESTYLE BRANDS
KEY IMAGE ATTRIBUTES
IS A SPORTS LIFESTYLE BRAND
IS A BRAND FOR ME
TARGET
ACTUAL
8%
10.4%
52%
66%
52%/46%
42%/66%
1,400,000
1,568,120
2:20
1:45
75%/60%
86%/76%
20%+
25%
COMMS TASKS - ADD VALUE
DIGITAL HUB
VISITS TO THE SITE
TIME ON SITE
EXIT POLL ON SITE
IS A SPORTS LIFESTYLE BRAND
IS A BRAND FOR ME
EXIT POLL ON SITE
ADDS VALUE TO MY NIGHT OUT VS.
CONTROL
31. shout outs & download
Special thanks to the following legends for slide inspiration
Bud Caddell
Liane Siebenhaar
Rebekah Cancino
Also to Improve Presentation for the template idea
LostType for the great fonts
The Noun Project for the awesome icons
keynote version
powerpoint version
pay with a tweet to download
pay with a tweet to download