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What is Digital Strategy?

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Julian Cole

, head of comms planning

Keynote Author

Published on Oct 8, 2012

What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.

This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol

Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108

Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.

Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.

Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.

Published in: Business

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