Intreg articolul aici: http://padurariu.ro/prezentarea-2015-digital-marketing-bucuresti/ Pregatind prezentarea pentru Digital Marketing 2015, vorbeam cu Cristi Manafu despre a atinge un subiect destul de fierbinte in lumea digitala de azi, anume Social Selling. Voi aborda mai larg aceasta idee, in primul rand tinand cont putin de cateva teorii comportamentale si de pasiunea mea pentru psihologia de dincolo de strategia de marketing. Expresia in sine “Social Selling” este de cele mai multe ori inteleasa superficial ca un mod de conducere a vanzarilor folosind celebrele retele sociale, de la Twitter la Linkedin sau Facebook. Sigur ca tehnologia poate ajuta extrem de mult si asta e si ideea, insa actul de vanzare este unul social inca din ziua unu. Prima tranzactie din istoria omenirii sigur a fost una “sociala”. In mod sigur agricultorul A s-a dus la vanatorul V nu de unul singur ci impreuna cu un prieten pentru a se sfatui in privinta “tranzactiei”. Piata in acceptiunea ei primara este o zona sociala. La piata ne informam, comparam, ne sfatuim, ne razgandim si poate abia apoi chiar si cumparam.

1. Iulian Padurariu
Simplicity
MARKS
#noguruconference

2. Social Selling
2015 Digital Marketing
@julianpad
Simplicity
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#noguruconference

3. Selling is Social
since day 1
Simplicity
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4. All selling is social.
Always has been. Always will be.
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5. ERA INDUSTRIALĂ

6. ERA INFORMAŢȚIONALĂ

7. ERA CONECTIVITĂŢȚII

8. The world has formed a giant network where
everyone now has access to anyone and
everything.
There are almost no barriers to publishing or
consuming information at any scale.
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9. Simplicity
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2 Facts

10. Simplicity
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SOCIAL
IPOTEZA DE BAZĂ
TEHNICI
TOTAL NOI
“UNLEARN
THE PAST

15. WELLCOME TO THE AGE
OF SOCIAL SELLING

16. To date, much of the conversation around
social media has been focused on
marketing – the process of loading the
sales funnel at the top end
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18. OLD SCHOOL

19. The new customer is super-busy,
super-mobile and super-connected.
Simplicity
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20. They have a need,
they have a timeframe for purchase,
they even have budget.
Simplicity
MARKS http://www.socialsellingu.com/sites/default/files/social_selling_ebook.pdf

21. Simplicity
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Iulian Padurariu
Programe de
loialitate mai
bune
40%
Existenta
review-urilor
online
33%
Mai multe
review-uri
online
28%

22. TRANSFORMATION
A BIG CHALLENGE
IS

23. TURN YOUR WEBSITE
A SOCIAL DESTINATION
INTO

27. A SOCIAL DESTINATION
A SOCIAL CHALLENGE
STARTS
WITH

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DIGITAL
SOCIAL
PRIMA DECIZIE
VS.

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DIGITAL
SOCIAL
PRIMA DECIZIE
VS.

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DIGITAL
SOCIAL
PRIMA DECIZIE
VS.
Entertainer
Platform

31. Simplicity
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Harvard Business Review
Noiembrie 2011
Social Strategies that
Work
Puţțină teorie / SURSA

33. Simplicity
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Va ajuta la rezolvarea unei provocări sociale care nu
poate fi abordată cu ușurinţță pe cont propriu?
Va genera un “efect de reţțea” cu privire la resursele
folosite?
SOCIAL TEST
PLATFORMA

34. Nike’s mission was:
“To bring inspiration and innovation to
every athlete in the world.
If you have a body, you are an athlete.”

41. Simplicity
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Puţțină teorie: THE DRAGON FLY EFFECT
The Dragonfly Effect -
Small Acts Create Big Change

42. Simplicity
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Iulian Padurariu
Puţțină teorie: THE DRAGON FLY EFFECT

43. Simplicity
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Iulian Padurariu
People connect with other
people, so make sure you
focus on the real-life
characters in your story
“

44. Simplicity
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Iulian Padurariu
By incorporating moments
of vulnerability or doubt, you
create empathy and lend
authenticity to the story
“

45. Simplicity
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The HASHTAG Effect
Get to know your prospects
better (before you meet)

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The HASHTAG Effect
Ascultă la hashtag

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The time to begin social selling
is NOW

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Check list de luat acasă:
Reviews
Q&A
Forums
Blogs
Contests
Groups
Tribal Knowledge Base
Ideas
Photos &Videos

51. @julianpad
Mulţțumesc!